Portfolio presentation - the following are links included in the presentation Orange World mobile portal: m.orange.co.uk Orange website: www.orange.co.uk Orange Wednesdays: www.orange.co.uk/film http://youtu.be/QCmmLqjcGes (ad) Orange Quick Tap: www.orange.co.uk/quicktap http://youtu.be/WmJKYJqbjCk (ad) Orange HD Voice: www.orange.co.uk/hdvoice http://youtu.be/8oHbyPe4bck (ad) BBC sites: www.radiotimes.com www.topgear.com

1. Orange / EE
Two of the UK’s leading mobile brands – Orange and T-Mobile – merged in 2010 to
create EE, the country’s largest and leading digital communications companies with
a combined customer base of 27m across all three brands. I worked for Orange
from 2006-10 and EE from 2010-11, launching and managing a broad range of
digital products and services …

2. Orange World mobile portal
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Objective to create, deliver and run a targeted mobile site to inspire daily
usage by Orange customers
End-to-end digital experience designed to meet 4 main customer needs –
info, entertainment, tools, personalization
4m active and engaged users accessing the site from 500+ devices
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m.orange.co.uk
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3. Orange web homepage / site
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Managed 2 major site redesigns in 2 years due to organizational changes – in
2004 re-branded from Freeserve to Wanadoo (both ISP/ad-supported sites)
and in 2006 to Orange (extended to incorporate mobile business requirements)
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Challenge was to design,
build and run homepage/
site that integrates a wide
spectrum of customer
needs and business
stakeholder requirements
across 3 main functional
areas – e-commerce
(Orange shop), customer
care/support (my account/
help) and ad-supported
content channels (news,
entertainment, sport)!
www.orange.co.uk

4. Orange Wednesdays multi-screen experience
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Designed to leverage Orange brand association with film (sponsor BAFTAs) &
provide clear customer benefit of being with Orange
Service available to all, but 2 for 1 offer limited to Orange customers – 14m Orange
customers have taken up the offer
iPhone app & web film channel delivered in <3 months, to accompany launch of
iPhone on Orange network (November 2009, iPad added later), over 4m app
downloads since launch
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>>!
www.orange.co.uk/film!

5. iPhone app – main features / user journey
Get film listings … read info and reviews … watch trailers … location-based cinemas/showtimes … coupon/sms for 2 for 1 offer
… also for Android & Blackberry

6. Orange Quick Tap
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UK first-to-market launch of NFC mobile payments service, partnership
between Orange and Barclaycard (providing retail PoS & financial services
components)
Scope of project delivery included deploying new middleware component –
Trusted Service Manager (TSM) with vendor Gemalto, NFC device and ondevice app sourcing & development, changes to network & backend systems
to support NFC devices and design of new customer/business processes
Service uses emerging Contactless NFC technology, single handset at
launch (Spring 2011), expanding as more NFC-capable devices come
through into the market
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www.orange.co.uk/quicktap!

7. Orange HD Voice
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Orange first-to-market among UK mobile operators, service free to
customers with HD-ready handsets as part of overall value proposition /
retention strategy
Technical implementation of new voice codec in network
Trial service launched June 2010, initially limited to in-network calls between
between small range of HD-enabled handsets on 3g network in south of
England, expanding with nationwide network rollout, operator adoption &
increase in HD-ready devices in market
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www.orange.co.uk/hdvoice!
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8. Other responsibilities & achievements
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Accountable for range of (in-house, packaged and SaaS) backend platforms including CMS,
Identity Management/Single Sign-On, platform for ingesting/transcoding live TV streams for
Orange Mobile TV service, web analytics, integration with ad serving platform and integration
of ad creative formats …
Sponsored & delivered service improvement projects to deliver virtualized test environments,
A/B testing capability, optimization of web delivery platform …
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Third party service integration
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Service Management
Managed integrations with many service providers & partners including Mobile Media Metrics
data service (GSMA/comScore), Calling Tunes (RingTagz), Push email (SEVEN networks),
Orange contacts backup & cloud storage solutions (France Telecom/Atos/Cognizant) …
!
Business process improvement
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Led adoption & integration of agile
(Scrum) methodology into project
framework and defined overall digital
media delivery approach >>

9. BBC / beeb ventures (1998-2002)
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I developed & ran a large portfolio of web sites for major BBC TV and lifestyle
magazine brands including RadioTimes and TopGear (both still live, redesigned
but underlying functionality/structure unchanged), as well as Top of the Pops,
BBC Good Homes, Good Food, Gardeners World, Music Magazine
Developed interactive TV sites based on web properties (worked on various
early trials/prototypes of iTV with UK cable providers NTL/Telewest & Microsoft)
Comic Relief ‘Red Nose Day’ 1999 (primetime TV show / charity appeal) – in 2
months developed site to support live TV broadcast, with rich content including
video clips from BBC comedy shows, quizzes & games, live studio chats, plus
UK’s first online donation-taking service promoted live on-air throughout
broadcast
Managed end-to-end lifecycle of beeb.com ecommerce site development
(launched in 2001, no longer active) – from analysis & selection of new vendor
platforms (ATG/Documentum), developing use case model & UX specification,
build (using staffing mix of internal teams, SI partner & vendor professional
services), test and launch
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10. RadioTimes – full EPG, reviews, clips, features…
www.radiotimes.com

11. TopGear – car finder, test drives, clips, features…
www.topgear.com