Trossard's Message Bridging Celebrities and Sports in Euro Cup 2024.docx
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Why Your Website Isnt Working
1. Why Your Website Is Not
Working
(And Some Tips On How To
Improve It)
2. Agenda
ï Background & what we do
ï Common problems
ï How do we find out?
ï Measurement
ï Increase visitors
ï Increase engagement
ï Q & A
ï Resources
3. Background
ï Graduate software engineer specialising in
business computing since 2001
ï Accredited by the CIM and formally
approved as a service provider for the UKTI
for International Digital Marketing.
4. What We Do
ï Specialise in providing commercial
websites and digital marketing services to
help businesses attract more clients & grow
ï Retained by businesses providing the
âinterfaceâ between sales & marketing
strategy and the online world
6. How Do We Find Out?
ï Manual check (forms, contact details,
pages not found, etc.)
ï Google Analytics
ï Google Webmaster Tools
ï Bing Webmaster Tools
ï Website Statistics
ï Pingdom speed test
ï Independent Video Review
9. What SEO Really Is:
ï High quality websites
ï Relevance
ï Authority
ï Low bounce rate / high user engagement
ï Credibility & trust (physical addresses,
terms, about & privacy)
ï Fast page loading times
10. Increasing User Engagement
ï What can you do for me (not âwe do ..â)
ï Water down the tech. speak
ï Trust (registrations, accreditations, bio &
case studies)
ï Easy to use, consistent & remove obstacles
ï Easy to contact (e.g. online chat)
ï Clear CTA (call to action)
ï Systemise testimonials