The use of Instagram in Belgium, a small overview.

2. Intro: Global stats

3. Who is using Instagram in Belgium? (data from 28/3)
vincentkompany milowofficial Jvertonghen Astridbryan Bomtoonen
37535 25021 20678 19262 18575
stubru tomorrowland_event Dourfestival Flyingbrussels Rscanderlecht
18689 4750 1383 1212 1129

4. How many followers do they have?
40000
35000 Top 10 / amount
of followers
30000
6 Sports celebrities
1 Musician
25000
2 Models
1 Graphic Designer
20000
15000
10000
5000
0

5. How many followers do they have?
20000
18000 Top 10 / amount
16000 of followers
5 Music Industry
14000 1 Sports club
12000
1 Flying company
1 Beer brand
10000 1 KMO
1 city
8000
6000
4000
2000
0

6. Comparing network engagement: Vincent Kompany
Analyzed posts were posted on the same time with the same copy on all three networks.
Number of followers Interactions
Instagram Twitter Facebook
710936
1947 3371
249
273113
83
1511 2044
37015
Facebook
Twitter
Instagram

7. Comparing network engagement: Studio Brussel
Number of followers Interactions
Instagram Twitter Facebook
262860
95
593 580
5
113686
98 42
10
132 213
18822
Facebook
Twitter
Instagram

8. Photos with Belgian hashtags
400000 EN
350000 FR
300000 NL
250000
200000
150000
100000
50000
0