The document provides guidelines for creating PowerPoint presentations using Steria's branding template. It discusses including Steria's logotype on title and content slides, using the Arial typeface, selecting colors from Steria's color palette, and choosing from basic slide layouts. Template slides include options for title slides, text slides, table slides, chart slides, and image slides. The document also offers tips for reducing file sizes and representing partner or client logos.
3. Logotype on title slides
To make sure that your presentations
communicate our brand efficiently,
flag the Steria logotype and name in a
clear and obvious manner, and
especially from the start
First impressions matter most – take
ownership of the presentation from
the beginning, and feature a large
Steria logo on the title slides
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4. Logotype on content slides
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On subsequent slides, the main
emphasis should be on the content.
Therefore, a dominant Steria logo
does not appear in the top ribbon
Instead, the Steria logotype is
included in the bottom right corner
of each slide following the natural
eye flow (top left to bottom right)
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6. Typeface
The typeface used for all Steria presentations is Arial
Arial is a system font available to everyone,
including our employees and clients
Using this font means that our slides will
look the same regardless of which
computer is being used
Never use “Arial Unicode MS” in PowerPoint –
when embedded it greatly increases file size
Arial Narrow may be used within
charts and diagrams in cases
where space is limited
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ABCDEFGHIJKLM
NOPQRSTUVWXYZ
Abcdefghijklm
nopqrstuvwxyz
1234567890
7. Limit the number of type sizes and keep
them big for easy reading
Body copy:
Arial 20pt
Slide title:
Arial 24pt
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Title slide Header:
Arial 32pt
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Sub header:
Arial 20pt
9. The Steria colour palette
Rather than using a single corporate
colour, our colour palette reflects
the diversity in which we operate
There are five primary colours
and two secondary colours, in
addition to greys and white
Primary colour palette
Secondary colour palette
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10. Choose between four different slide colours
The Steria PowerPoint templates are available in seven different colours
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Colour theming
If you are pulling together a series of presentations for an event, you can
use different colours to provide variation
See example below
Tip: Past in slides from a different presentation with a different colour theme
using the Paste /Keep source formatting command
Section change
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12. Use colours that complement each other
For best results use colours that complement each other,
for example Blue, Teal and Green
Grey works well together with all the colours
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13. Use colours that complement each other
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For best results use colours that complement each other, for example Blue,
Teal and Green
Grey works well together with all the colours
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14. Matching slide colours with images
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For a professional touch, try to make the slide colour scheme and the image
complement each other
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15. Special considerations when using projectors
Avoid the colour yellow – it is problematic for some people and creates
legibility issues
Have sufficient contrast between text and background
Avoid combinations such as
Yellow text on orange background
Yellow text on green background
Red text on blue background
Grey text on any dark colour background
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A A A A
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16. The complete colour palette with RGB codes
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These RGB codes has been specially selected for onscreen use.
They should not be used for professional printing of brochures etc.
Steria Blue
R0 G51 B141
Steria Orange
R227 G114 B34
Steria Red
R183 G18 B52
Steria Green
R122 G184 B0
Steria Teal
R0 G131 B169
Steria Pink
R209 G0 B116
Steria Purple
R147 G80 B158
Steria Grey
R139 G141 B142
Steria Dark Grey
R73 G74 B75
White
R255 G255 B255
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18. www.steria.no
The basic slide types
1. Title slide (can be plain or
with image)
4. Table slide
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2. Content slide
3. Two content slide
5. Chart slides
6. Small ribbon image slide
19. 1. Title slides
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Use the title slide to introduce the presentation – it should establish the
theme of what is to follow
Ideally, keep the slide title and subheading to one line – never make them
longer than two lines
Use a photo at the bottom only if it will enhance your message – otherwise
use the plain option
Use the ‘Title Slide (Background image)’ to ensure your image fits perfectly
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20. 2. Content slides
Avoid running an agenda over
more than one slide
Instead reduce the number of
bullet points
When introducing a particular
section, highlight the line in the
agenda by changing it to bold
and the slide colour, ie orange,
blue, green or red
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21. 3. Text slides
Text slides may have one or two
columns of text
Do not use more than ten bullet
points on a slide –
the fewer bullet points
the better
If a point is especially long, consider
splitting it into two
or more bullet points or a
sub bullet
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22. 3. Text slides (continued)
There are many ways of combining
text slides with a photo, table or
graph
Where information is complex,
consider a table, diagram or image
to simplify its presentation
Try to present only one big idea for
each slide
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23. 4. Table slides
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When you insert a table, the colours will match the slide colour theme.
There are many ways of making tables more memorable and interesting,
i.e. combining tables, photos and charts
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24. 5. Chart slides
Make charts and diagrams as clear as possible to better convey the
message
The fewer lines, text and figures the better
Avoid too many colours or excessive 3D effects
Use illustrative imagery to add interest
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25. 6. Image slides
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Use images with care – they should be relevant to the content
The slide colour and image should complement each other
When placing text over an image, ensure that the text is legible – use a
solid or semi-transparent box over the image if necessary
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26. Image tucked under the ribbon
Use the following two options from the available slide layouts
For a title slide, select “Title slide Background Image”
For a standard slide, select “Small Ribbon full image”
In both cases, click on the icon in the middle of the slide and
import the image as a file
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27. The grid provides a flexible layout system
If all your slide elements have been
aligned using the layout grid, it gives
the presentation a consistent and
professional “look and feel” as you
move from slide to slide. Make sure to
turn on support lines and set them up
as shown here
The key points to remember are:
Ensure that text blocks and
graphical elements are not
moved away from their default
position in the master template
When using additional text
boxes or graphics, always
align them to gridlines
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29. Use of partner/client logotype on title slides
When including client or partner
logotypes it is important to ensure
that visual ownership clearly
remains Steria’s
Client or partner logotypes must
never replace our logotype
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30. Use of partner/client logotype on text slides
Client/partner logos on text and
content slides can be placed in the top
right underneath the ribbon graphic
HOW TO DO IT
In PowerPoint 2010 go to
View > Slide Master
Select the content slide, paste the
partner logo and position it top right
as shown here
The logo can then be copied from
this position and pasted onto the
other coloured master content
slides
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31. Be sure to represent client logos correctly
When using corporate logos other than our
own, be considerate of any special needs and
graphic standards that the client or partner may
require (colour, placement, spacing)
Copying logos from web pages of the company
often results in poor graphic quality which is not
appropriate – it does not demonstrate respect
for your client
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33. Use images from the Steria image library
Images should be relevant to the content
Use images optimised for PowerPoint
Use images from the Steria library
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34. The Steria images library
WORLD
Our world and markets
HUMAN CONNECTION
Our unique personal touch
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METAPHORS & ICONS
Simplifying complexity
ICONOGRAPHY
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35. Removing the background from a photo
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Knowing how to remove a background of a
photo can be very useful, like in this
example with the balloon that been placed
on top of the city of Paris.
Simply double-clikk on the
image and then select
Remove Background from
the Image toolbar.
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36. Optimise your file for e-mail transfers
Please remember that adding multiple
images and illustrations increases file size.
This may slow e-mail transfers, make it
difficult to distribute your presentation and
has significant impact on Steria Group IT
costs.
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37. How to reduce your file size: Option 1
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To reduce the size of your PowerPoint files,
you can use the “Compress Pictures”
command on the “Picture Toolbar”
Double click on an image in your
presentation to bring up the Picture Tools
toolbar
Select Compress Pictures
Uncheck ‘Apply only to this picture’
Check ‘Delete cropped areas of pictures’
Select Target Output as ‘Screen’ or
‘Email’
Click ok
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This can potentially reduce your file size
to less than 1 percent of your original size
Example: Insert a 10 MB photo
Before compression: File size = 10 MB
After compression: File size = 64 Kb
38. How to reduce your file size: Option 2
An alternative way to reduce the size
of your PowerPoint files is to export all
image slides from PowerPoint as a
JPG and then re-import them
This is especially useful, when your
presentation contains a lot of flowcharts, screen dumps etc.
Under the “File” menu select “Save
As” and under the prompt select:
Save as type: JPEG
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40. Designed to be used for both simple and
advanced slide layouts
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Recognising the need for flexibility and different levels of sophistication, the
Steria PowerPoint template is designed to fit both basic and advanced slide
layouts
Basic slide layouts
Basic implementation provides all the basic types of slide you need to
create a clear, professional presentation yourself
Suitable for smaller meetings and short presentations
Advanced slide layouts
Advanced implementation, maybe with help from a professional
designer, can create greater impact whilst still remaining on brand
Suitable for larger meetings and conferences
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41. Example: Basic slide layouts
Basic implementation provides all the basic types of slide you
need to create a clear, professional presentation
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