Real Data Strategies, Inc delivers empirical proof that Windermere will continue to dominate the Coachella Valley real estate market in 2010. The extensive and sophisticated Internet strategies employed by Realtors Stephen and Greysha Love further ensure success.
2. Today’s Agenda
• The competitive landscape for agents.
– Too many agents chasing too few deals.
• Your firm’s competitive landscape.
– Market share strengths.
– Competitor vulnerabilities.
– Destination: Windermere! Recruiting successes that
have grown your firm.
• Listing strategies for maximum success in 2010.
– Markets deserving your focus.
– Review of talking points & Q and A.
3. About Real Data Strategies, Inc.
• The nation's leading analysts of Multiple
Listing Service data:
– 18 year history in objective, factual service to
leading (and competing) real estate brands,
firms and agents.
– Considered the “JD Power” of real estate.
– Primary source of statistical analysis and
market commentary to The Desert Sun.
– Leading provider of MLS data-based
consulting and analysis services in the US.
12. Our Advice:
Do NOT trust
unverifiable MLS data
without asking questions,
OR
having your own
actual knowledge
of reported results!
13. Our Conclusion:
While not ALL dual agency
business in the MLS is
reported incorrectly,
enough IS that we do not
want offenders to benefit
from erroneous data.
14. Our Solution:
We report agent-level buyer
transactions as either
“Co-Op” or “Double End.”
We report Total Sides
transactions as
“Minimum” or “Maximum.”
15. RDS Accuracy Processes
• Every transaction is viewed by human
eyes.
• Eliminate all duplicates.
• Correct bad list & sale prices.
• Correct bad property geography.
• Keen awareness of buyer agency data
discrepancies and reporting strategies.
58. About Our Management Metrics
• They tell you about the characteristics
of organizations that drive market
share:
– Count of agents. All, or meeting a
minimum standard of closed production.
– Agent migration. Tracks movement of
producing agents from one organization
to another.