Pulse Live 2013 Presentation SK Briefing Media Ltd All Rights Reserved

1. Pulse Live 2013
A presentation for XXX
October 2012

2. Briefing Media – Pulse Events
• Pulse deliver high numbers of quality primary /
secondary care HCPs for trusted educational content
• We provide top-quality speakers and leading-edge
content devised by our expert editorial team and
alongside our friendly panels of healthcare KOLs
• Highly experienced team ensure a quality and hassle-
free project – whether for 1,000 people, or 50
• Integrated event, online & print campaign delivers
powerful results and strong reporting metrics
• ROI: demonstrating real change in provision,
commissioning, prescribing and treatment
Supported by an unrivalled network
• Pulse distributed to 35,000 GPs each week
• PC distributed to 15,000 commissioners monthly
• PulseToday - 400k unique users per month
• 3.5m page impressions per month
• CPD modules deliver powerful learning for HCPs and
strong network retention
• 400k answers to Pulse Learning questions!
• Pulse offers an unparalleled integrated approach

3. Clients and Partners

4. Pulse Portfolio
Online
Direct
Print
Mail
Client
Brief
Data Events
Education

5. Events
Pulse
Live
2012
Bespoke
NAPC Annual
Event
Conference
Solutions
Your
Webinars / needs Pulse Clinical
Digital
Updates
Seminars
Pulse
Awards Business
Seminars

6. National Medical Readership Survey (NMRS): September ‘11 – August ’12
USEFULNESS OF SOURCES: SUMMARY TABLE
BASE: ALL DOCTORS IN GENERAL PRACTICE, SEPTEMBER 2011-AUGUST 2012
Very useful Quite useful Not particularly USEFUL NET
useful
Sample 1016 1016 1016 1016
Universe 43136 43136 43136 43136
Printed medical journals 16397 20027 6208 36424
38% 46% 14% 84%
Medical journal article re-prints 3994 15483 20049 19477
9% 36% 46% 45%
Medical journal websites 11013 16361 14322 27374
26% 38% 33% 63%
Other medical websites 19301 15819 4557 35120
45% 37% 11% 81%
Events/meetings/conferences 18999 20923 2714 39922
44% 49% 6% 93%
CME/CPD/other medical 17543 21534 2619 39077
educational materials 41% 50% 6% 91%
Pharmaceutical/other company 1358 11506 29047 12864
literature/mailings 3% 27% 67% 30%
Pharmaceutical/other company 1444 11037 29484 12481
reps 3% 26% 68% 29%

7. What does the study
tell us?
 The favourite method of receiving content for GPs is via
events, meetings and conferences
 The second most popular medium is CME / CPD
 Campaigns with maximum impact will therefore include both
of these elements

9. What is Pulse Live?
 Two day free-to-attend, CPD accredited event for 800+ GPs
 Free to attend, CPD accredited GP education
 Designed for and by the audience of grassroots
clinicians in primary care – see Pulse Advisory Board
 Content designed around three themes of Pulse: clinical
support and training, practice business, news and opinions
 Exhibition allows access and engagement with the frontline
decision makers of the NHS
 Created and supported as a central part of
 30 April – 01 May 2013, Birmingham NEC

10. Why is Pulse Live for me?
Pulse Live is an extraordinary platform to talk via Pulse to general
practice – launch your advertisement off the page and educate,
inspire and engage with the frontline decision makers of primary
care within a new NHS.

11. Who will attend Pulse Live?
Pulse Live is free to
attend for all Pulse
Learning or Pulse
Today subscribers

12. Why is Pulse Live different and
why will GPs definitely attend?
 Conference content and speaker panels formed by the Pulse GP
audience themselves and guided by the Pulse Advisory Board
 Pulse Live is tailored for a GP audience tired of “top-down”
national conferences that focus on commissioning and policy
 Pulse is a hugely trusted and popular brand: over 3,500 GPs
have attended a Pulse event in the past year, and over 40,000
CPD modules have been completed on Pulse Learning

14. We ask the audience what they want – via our trusted journal
and market-leading website PulseToday – who else can do that?

15. Practice Business and
Finance
Clinical Updates
Future of General
Practice

16. Speak and sponsor at
Pulse Live
 Be the headline sponsor and present your session to the full
audience of Pulse Live
 Sponsor and speak in the “Your Practice” stream and inspire GP
delegates on how to safeguard their practice future, increase profits
and efficiencies, whilst improving the quality of patient care
 Sponsor a half-hour presentation in the clinically-focused “Your
Patients” stream and support GP education in critical therapy areas
 Be one of the two Associate Sponsors of the “Your Future” stream,
and position yourself as a thought leader and supporter of primary
care as GPs discuss and debate the very future of general practice

17. We will draw these therapy
Clinical Sponsors: Long areas from:
Term Conditions / Chronic
 asthma
Disease Management  COPD
 CVD
 diabetes
Demonstrate  gastroenterology
 musculoskeletal
efficacy and  pain
efficiencies to  managing co-morbidities
the audience
that matters

18. What’s included in a standard
speaking package?
 One 30-minute presentation, in the main body of the programme
 5 – 10 minutes of Q&A
 Audience response system (voting buttons)
 Delegate feedback on your session
 Exhibition stand
 Exhibitor and Conference passes
 Branding on all promotional material relating to your session

19. Exhibition
 Pulse Live provides a lively and interactive exhibition that acts as
the hub of the event.
 Conference rooms lead directly from the exhibition
 Catering points are located within the exhibition.
 Therefore delegates remain within the Exhibition area throughout
both days.
 50 exhibitors in 2013 including the exhibition stands of sponsors
 Expert Clinics at key points of the exhibition room – driving
delegate footfall and interaction to increase your lead generation

20. Engagement = Expert Clinic
Track A Track B
theatre theatre
Lunch
Track C
theatre
Lunch
Lunch
Entrance

21. Exhibition Package
 Shell scheme stand (unless ‘space only’ specified)
 Fascia board with full company name
 Lighting and power (13 amp socket)
 2 exhibitor passes
 Listing in the Pulse Live 2013 Show Guide
 Entry on the Pulse Live 2013 website

22. Why sponsor or exhibit at Pulse
Live?
Crucial but hard-to-reach audience: Pulse Live gets you face-to-face with 800+
grassroots GPs and practice managers who need the right support and products
to run successful and profitable practices, reduce waste, improve patient care and
compete as providers in an increasingly tough market.
New decision makers in prescribing and provision: speak to the frontline
clinicians making the key prescribing and purchasing decisions that affect national
outcomes and guidance. You have the opportunity to engage and support these
key players with the latest research data and evidence.
Whether you specialise in providing financial services, legal expertise, risk
management tools, telehealth or new drugs or devices, you will find plenty of
traction with delegates at Pulse Live. The exhibition will be stimulating, interactive
and a centrepiece of the conference. It is the hub to share developments,
exchange business contacts and to develop lasting client relations

23. Other ways to connect with
GPs at Pulse Live
 Receive audience feedback LIVE from our audience response
system and post event from our expert delegate feedback
reporting
 Present a ten minute Expert Clinic from a bespoke forum in the
Exhibition Hall
 Support your messaging with literature in the Show Guide or an
insert in the delegate bag
 Submit a question to Pulse Votes

24. Branding and awareness
packages at Pulse Live
 Bag sponsorship (with literature insert)
 Lanyards sponsorship (with literature insert and free delegate
badge scanner)
 Show Guide / Flooplan Partner (with literature insert, free
delegate badge scanner
 Exhibition Hall Branding Partner

25. Intensive yearlong coverage in
Pulse and on PulseToday

26. Intensive yearlong coverage in
Pulse and on PulseToday
Permanent front
page tab

27. Pulse goes Live
Pulse now supports GPs in more ways than ever – in print, with
our newly upgraded website, by email and with our educational
seminars – and this week we launch our most ambitious project
yet.
Pulse Live is a two-day annual conference for GPs and practice
managers, showcasing the best of everything Pulse does. The
programme will cover practice business and finance skills, clinical
updates on a wide range of conditions and practical advice and
debate on the future of general practice.
Pulse Live is free to GPs and practice managers registered with
PulseToday who book before the end of the year, and will take
place in Birmingham on 30 April and 1 May. Book your place
at www.pulse-live.co.uk

28. Example campaign package
 Key elements - 1:
 Clinical Session Sponsor
 Track B speaking session
 Audience response system (voting) and reporting
 Delegate feedback on your session
 3x3m exhibition stand
 Branding – programme, theatre & AV, website etc
 Profile and advertisement in Pulse Live Show Guide
 Profile and branding on www.pulse-live.com
How do we build this into an even more powerful and coherent
campaign?
Pulse Live
Sponsor

29. Example campaign package
 Key elements - 2:
 Bespoke Pulse Learning CPD module
 www.pulse-learning.co.uk – one year old
 350 clinical and business modules for UK GPs
 Over 35,000 modules completed
 Film your speaking session at Pulse Live
 Repurpose the video into Pulse Learning video module
 Develop 10 MCQs for knowledge checking
 Extend the reach of your presentation to thousands
more GPs and collect their response data
Pulse Live Pulse Learning
Sponsor CPD Module

30. Example campaign package
 Key elements - 3:
 Online traffic drivers for both Pulse Live and CPD Module
 Pulse Daily emails -
 Pulse Weekly emails -
 PulseToday inventory – MPUs deliver GPs to your site
supporting attendance at Pulse Live (phase one)
 PulseToday inventory – MPUs deliver GPs to your Pulse
Learning CPD module, increasing ROI
 Pulse Surveys – knowledge checker surveys sent before
and after the event demonstrate learning, recognition
and help brands calculate ROI
Pulse Live Pulse Learning Online drivers
Sponsor CPD Module and surveys

31. Example campaign package
 Key elements - 4:
 Support activity in Pulse and printed CPD Quick Guide
 Display ads before the event build awareness of your
attendance and messaging – increasing event ROI
 Display ads post-event drive traffic to your CPD module,
created from the original Pulse Live session
 Create a Pulse Quick Guide (CPD accredited) and reach
36,000 GPs via Pulse with high impact and popular
format.
Pulse Live Pulse Learning Online drivers Pulse &
Sponsor CPD Module and surveys Quick Guide

32. Example campaign summary
Pulse Live 30 minute clinical update in key therapy area for Track B audience
Sponsor at Pulse Live 2013 with full sponsorship package
Pulse Learning Record and repurpose the presentation and reach thousands of
CPD Module further GPs with CPD accedited learning module
Online drivers Ensure event ROI by pre-event marketing via the Pulse network.
and surveys Ensure CPD module ROI by promoting the module across the site.
Support both event and CPD module with powerful and impactful
Pulse & Quick
display advertising and develop a CPD accredited Quick Guide from
Guide
the presentation and module content

34. Stephen Knowles | Business Development Director | Pulse
T 020 7332 2942 | E stephen.knowles@briefingmedia.com | M 07796 440 834
A Pulse, 3rd Floor, Mermaid House, London EC4V 3DB
www.pulse-today.co.uk | www.pulse-seminars.com | www.pulse-learning.co.uk
Follow Pulse online | Facebook | LinkedIn | Twitter |