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Nonprofit newsletters new
- 1. Nonprofit Newsletters That Engage
How to use email newsletters to raise awareness, strengthen
your relationships and help achieve your mission.
Copyright © 2011 Constant Contact Inc.
- 2. Agenda
The Key to An Engaging Newsletter
Why an Online Newsletter is Essential
The Right Content and Frequency
Design Tips That Drive Response
Getting Into The Email Inbox and Opened
Understanding and Using Email Reports
Really
quick and easy;
(Bonus Content: Getting Supporters Signed Up) highly
impactful.
Copyright © 2011 Constant Contact Inc.
- 3. The Key to Engaging Newsletters
Do You Have the Right Mindset?
■ Not to get immediate action
Newsletters build Members will ■ Information focused rather than
relationships, provide support to just get action
retention and when they are
loyalty. ready. ■ Demonstrates the impact your
organization is making
■ Keeps your organization in your
supporters mind
Copyright © 2011 Constant Contact Inc. 3
- 4. The Importance of an Engaging Newsletter
Gets New Supporters
It takes an average of 7 touches before an action occurs.
59% of people need to hear something about a
specific organization 3 - 5 times to believe that
information is likely to be true. – Edelman Trustbarometer 2011
Informative
Understands and Initiates action
newsletter to Gets and keeps
connects to your
potential them opening (donation/advocacy)
cause
supporters
Initial Action Doesn’t Get You The Biggest Payoff
New supporters cost 10 times more than keeping existing ones
It’s 5 times easier to win back a lost supporter than to find a new one
Loyal supporters generate referrals!
An engaging newsletter is even more important for current supporters.
Copyright © 2011 Constant Contact Inc. 4
- 5. The Importance of an Engaging Newsletter
Keeps The Supporters You Have
Supporters want information
In 2010 42% of nonprofits had donors ask to be updated on how their
contributions were spent. A significant increase from 32% in 2008. – 2010
State of the Nonprofit Industry Survey
Information helps supporters feel connected
The #1 reason existing donors stopped giving to a particular charity is
that they no longer felt connected to the organization (57.7%). – 2008 Bank of
America Survey
Information lets supporters see that their donation is making an
impact
Just less than 20% of donors believe that their donations make a major
impact on the organizations they support. – 2008 Bank of America Survey
Informative
Repeat action Word of
newsletter to Keeps them Deepens their
(donation/advoc mouth -
existing connected interest
acy) referrals!
supporters
Copyright © 2011 Constant Contact Inc. 5
- 6. Nonprofit Newsletter Success Story
Center for Adoption and Education (C.A.S.E.)
Constant Contact member since 2005
List size: 5,588
Open rate: 26.74%
Website: http://www.adoptionsupport.org
Benefits of Informative content:
Makes this organization a trusted source for
information
The referrals generated have been invaluable to
their mission
“Our informational newsletter has become a
trustworthy communication that our readers
love to share – across the country.”
“As a result, we do get a range of referrals –
from individuals who want and need our adoption-
sensitive books to professional organizations who
otherwise would not have known about the
professional and community programs we offer.”
- Michelle Lovejoy, Director of Community Education
Copyright © 2011 Constant Contact Inc. 6
- 7. Online, Paper or Both?
Many of your supporters prefer and use email:
91% of Internet users between 18 and 64 send or read email. Source: Email
Stat Center
Email usage up 22% among 55-64 years old and up 28% among 65 and
older. Source: The 2010 U.S. Digital Year in Review by comScore
Communications technology preferences continue to shift among donors
of all ages with 69% now preferring electronic over print communication.
There is more interest in receiving information electronically,
particularly among donors 65 to 74. Source: Cygnus Donor Survey 2011
It’s Cost-effective:
Direct Mail costs 20 TIMES as much as email
Email ROI: $43.62 returned for every $1 spent
Source: Direct Marketing Association 2009
Email is a powerful compliment to direct mail E-newsletters are the most
Allows for more regular communication important communication
tool for nonprofits in 2011,
Keeps supporters more informed and engaged
followed by website, direct mail,
Allows for personalized/segmented messages in-person events, Facebook, and
Trackability provides new insights media relations/PR.
Source: 2011 Nonprofit Marketing Guide
Reaches new people and raises awareness
Copyright © 2011 Constant Contact Inc. 7
- 8. Engaging Newsletter Content
“80% of recipients Stop Reading emails they have
signed up for because they deem them Irrelevant.”
– Study by the Ad Agency Quris
Have Relevant Content By Segmenting
What different groups of supporters
do you communicate with?
Donors
Volunteers
Board Members
Event attendees
What are their interests/preferences? Capture supporter information
Email/direct mail/social media needed to segment your list and be
Frequency preference relevant.
Events Use your sign up forms to let
Volunteer opportunities them identify themselves
Certain programs Use surveys to know their
Activism interests and passions
Copyright © 2011 Constant Contact Inc. 8
- 9. Engaging Newsletter Content
Use Your Newsletter Sign-up
Form to Segment
Post list options that will tell you which
group sign-ups fit in.
Just exploring your work, a volunteer,
a donor, board member etc.
Provide existing subscribers an email
with a link to your sign-up form.
Lists/Segments
Once they click “submit” they are
automatically added into the list(s)
they selected.
Don’t have Keep It Simple
a sign up
box/form? About 1/3 of nonprofits made
it hard to subscribe.
– Return Path Nonprofit Study: Telling
Use Constant Stories, Building Relationships 2009
Contact’s free
customizable Collecting email address, name and
sign up box http://constantcontact.custhelp.com/cgi- main interest will let you start
and form: bin/constantcontact.cfg/php/enduser/std_adp.php?p_faqid=1641 sending engaging communications.
Copyright © 2011 Constant Contact Inc. 9
- 10. Engaging Newsletter Content
Use a Welcome Email to Learn More
62% of nonprofits organizations started the relationships
with subscribers off right by sending a welcome message.
90% sent them within 24 hours.
Source: Return Path Study: Telling Stories, Building Relationships 2009
Send within 24 hours of sign up to make an
immediate connection You’ve been successfully
There may be a delay in getting your next newsletter
subscribed to our informative
Automatically sent out if using Constant Contact sign
newsletter. Once a month we will
up form keep you in the know of
environmental updates and
opportunities for action.
Include a link to a simple survey to know
supporters’ interests and passions and Want to get updates even
quickly segment them more specific to your
interests? Take a couple
Tips: minutes to let us know your
Send the same survey to the people already on interests and passions.
your list to segment them.
Good starting point - survey template: “Nonprofit
Pack – Donor/Volunteer Interests”
Copyright © 2011 Constant Contact Inc. 10
- 11. Engaging Newsletter Content
Using the Results of Your Simple Subscriber Survey
Ask questions that will help you segment:
Which ways would you like the organization to communicate with you?
What frequency do you prefer?
Which programs are you most interested in?
Which types of information would you like to receive from our organization?
Responses are tallied for you with online surveys
Save people with similar interests as a separate list
Tip: You can easily filter on multiple responses to create more defined lists, for example:
One List = Those interested in Email channel, Program A, and Stories
Copyright © 2011 Constant Contact Inc. 11
- 12. Engaging Newsletter Content
Target Content to Your Segments
Create lists/groups with similar
interests
Supporters can add themselves through
your sign up form
You can add people from your survey
results
Send a newsletter to different
groups based on their interests
Tips to keep it simple:
Create your general newsletter
Use the copy feature
Duplicates are managed for you
Re-creates your newsletter exactly and the copy is completely editable.
Add in a block or two that is unique for each group or just re-prioritize the content
Copyright © 2011 Constant Contact Inc. 12
- 13. Engaging Newsletter Content:
Customer Spotlight
Camp Ronald McDonald for Good Times
Open Rate: 38.6%
Website: campronaldmcdonald.org
■ Segmenting
■ Segments their contacts into groups:
volunteer, donor, and supporter lists.
■ Tracking engagement
■ Use reporting to see who the first person is to
open an email
■ Saving money and time
■ Camp constituents love the nonprofits cost
savings on printing and staffing
■ Keeping supporters engaged
“We have 600 volunteers in our database, but
they’re not all active. It’s a great way to keep
the information flowing out there.”
David Garry, Volunteer Coordinator
Copyright © 2011 Constant Contact Inc. 13
- 14. Sending Newsletters That Engage
Getting the Frequency Right How frequently are other
nonprofits emailing?
#1 - Monthly (43%)
How Often To Send #2 - Every other week (17%)
■ Your goal is to keep supporters engaged #3 - Quarterly (16%)
-2011 Nonprofit Marketing Guide
■ At least quarterly
■ Updating supporters twice a year isn’t enough to
keep them engaged and keep your organization top
of mind
Tip: Do you have an 8 page newsletter that you send twice
a year? Divide it into a quarterly, more timely email
communication. Shorter communications are more likely to
be read and shared.
■ Frequency should be driven by:
■ How often can you produce fresh, interesting,
relevant content?
■ What your supporters groups want
■ How often do they want updates?
■ Use your subscriber survey to find out
Copyright © 2011 Constant Contact Inc.
14
- 15. Frequency that Works
Tocqueville Society Email - Quarterly Tax Volunteers Email - Monthly
Copyright © 2011 Constant Contact Inc. 15
- 16. Frequency that Works
Young Leaders Society Email - Twice Monthly Board of Directors Email – Monthly
Copyright © 2011 Constant Contact Inc. 16
- 17. Content That Engages Supporters
Having a hard time getting good content?
Keep Track of Everyday Content
Listen to and keep a log of what
donors/volunteers/board members are asking about.
Listen via Twitter for valuable content
Go to search.twitter.com, search on keyword
about your industry, organization or topic of
interest.
Sign Up For Regular Content Feeds (RSS)
Sign up for a topic closely related to your mission –
human rights, violence prevention, literacy, climate
change, etc.
Creates a pool of content for articles in your
newsletter
Examples – Twitter, Google, CNN, NPR
Tip: How many times is the word YOU in your newsletter?
Copyright © 2011 Constant Contact Inc. 17
- 18. Having a Hard Time Getting Content?
Make Your Newsletter Interactive
■ Insert Polls and share results
■ Insert a link to let them ask you questions
and have a “Q&A” section to answer
■ Insert a “Tell Us What You Want”
section
■ Ask what they like and don’t like
■ Include an option for them to sign up to be a
guest columnist
18
Copyright © 2010 Constant Contact Inc.
- 19. Content That Engages Supporters
Use Content You Already Have Connect your supporters
with specific content on:
Website
Blog
Youtube channel
Video in email increase
clicks by 2-3 times
(Forrester)
Video increases
subscriber engagement
by 20-200%. (Visible Gains)
Video results in a 75%
reduction of opt-out rate.
(Eloqua)
Facebook page
Those age 55 and up is
the fastest growing
segment of Facebook
users. (comScore 2010 U.S. Digital
Year in Review)
Get started with social media
http://www.socialquickstarter.com
Copyright © 2011 Constant Contact Inc. 19
- 20. Content That Engages Supporters
Can You Promote in Your Newsletter?
“Over-solicitation” was the second most-
reported reason why donors stop giving
(32%). – Cygnus Donor Survey 2011
As long as you’re providing informational
content, readers won’t mind some promotion.
What is a good balance?
85% Informational
15% Promotional
“When subscribers read about the new book in
the newsletter, they forwarded it to others and
C.A.S.E used their online newsletter to bring helped us generate hundreds of pre-sales as
attention to its new book W.I.S.E. Up! For well as connected us to professionals at the
children in foster care. local and state levels who could get this important
book into the hands of foster children.”
- Michelle Lovejoy, Director of Community Education
Copyright © 2011 Constant Contact Inc. 20
- 21. Content That Engages Supporters
Easily Identify What Content is Working and What Content Is Not
Use the Results of Your Clicks Report
Identify hot topics
Click to see who
clicked on a link
and easily create
lists of people with
similar interests.
Ask Supporters for Feedback
■ Ask supporters what they
like
■ Ask supporters what they
don’t like
Tip: Good starting point - survey
template: “Nonprofit Pack –
Newsletter Feedback”
Copyright © 2011 Constant Contact Inc. 21
- 22. Newsletter Design Tips that Drive Response
Make Your Newsletters Go Viral
Benefits of Providing Engaging Content
1. Increases awareness of your organization
2. Grows your list
Make it Easy for Subscribers to Share the Information
Place “Forward” links/buttons near the Top of the newsletter
Place “Share” bar at the Top of the newsletter
Allows your subscribers who are on social media to
share the information with their social networks.
Make It Easy For Friends to Sign Up
Have a visible “Sign up” box in your newsletter
Copyright © 2011 Constant Contact Inc. 22
- 23. Newsletter Design Tips that Drive Response
Make your Newsletters Go Viral
Most nonprofits are using viral
components in their emails.
■ Table of Contents
■ Education focused
■ Encourages forwards
■ Encourages Sign ups
Source: Return Path Nonprofit Study -
Telling Stories, Building Relationships 2009
Copyright © 2011 Constant Contact Inc. 23
- 24. Design Guidelines-Personalization
Quickly Include Personalization
First Name
What information do you have
beyond email address? City and State
Name
City
Level of membership
Amount last donated
Event in city
Program of interest
Name of event they attended
How long they have been a supporter
Copyright © 2011 Constant Contact Inc. 24
- 25. Newsletter Design Tips that Drive Response
Use Hot Spots
Top left and right corners generally
have the highest click rates.
Test different layouts with
your audience. They may
have a different behavior
than you expected.
Bottom – after reading the valuable
content, feature more
information about your programs
and options to support your
mission.
Copyright © 2011 Constant Contact Inc. 25
- 26. Newsletter Design Tips that Drive Response
How much are you saying?
Users spend 51 seconds reading the
average newsletter.
– Nielsen Norman Group Report: Email Newsletter Usability
Make it an easy read
■ Use one or two columns (depending on
amount of content)
■ Ideal number of articles is up to 5
■ Have visual separation between topics
■ Borders between each section
■ Use headlines
■ Include bolding and bullets
■ Add links
■ Say just enough to get the reader
interested, then use links.
Copyright © 2011 Constant Contact Inc. 26
- 27. Newsletter Design Tips that Drive Response
Keep it Short By Adding Links
Use teaser paragraphs and link to the full content
stored somewhere else.
■ On your blog or Facebook business page
■ On your website (just as easy as adding an image)
Content on a page of your site
Word or PDF document hosted on your site
■ On another website (e.g. CNN)
■ Document hosted online (e.g. Constant Contact)
Benefits of adding links:
1. Easy to read
2. Could drives traffic to your website
3. Provides tracking – the clicks
report tells you who is clicking on When readers click they will see a
what links! new window with the webpage or
document you choose.
Copyright © 2011 Constant Contact Inc. 27
- 28. Newsletter Design Tips that Drive Response
NoHo Arts District
■ Good use of headers, bolding and links
to assist with scanning
■ Two column layout to minimize
scrolling
■ Table of contents helps with quick
navigation
■ Clean white look and visual separation
between each article
Copyright © 2011 Constant Contact Inc. 28
- 29. Newsletter Design Tips that Drive Response
Including Links in Your Newsletter
Don’t miss an opportunity to get Give supporters the option to
supporters to your website. see Past Issues.
Make images clickable
Especially your logo
Copyright © 2011 Constant Contact Inc. 29
- 30. Newsletter Design Tips that Drive Response
Accommodate Mobile Phones
Email remains the #1 activity on mobile
devices increasing 41.6% in 2010.
Source: Nielsen Net View
View on “Mobile Device” receives
an average of 9% of email clicks.
Source: Worldata Email usage Study Q4 2010
Copyright © 2011 Constant Contact Inc. 30
- 31. Newsletter Design Tips that Drive Response
Optimize the Text Version
The text version is likely seen
by about 15% of your list.
– Return Path 2007
Created for you
You can Preview and Edit just the text version
Optimize the text version
– Make sure your Organization Name
immediately appears
– Shorten up long URLs
– Free URL shortener: bitly.com
Copyright © 2011 Constant Contact Inc. 31
- 32. Getting Into The Inbox
Engagement with Standard Email Programs
(e.g. Outlook, Hotmail)
■ Not designed for sending to groups of
people
■ Small nonprofits can’t build the sending
reputation needed for high deliverability
Typical block rate:
Nearly 21% of B to C email is not
delivered to the inbox
Nearly 28% of B to B email is not
delivered to the inbox
Source: The Email Deliverability Benchmark Report, 2009 Return Path
■ No privacy of “To” line
■ No control of Look/Feel
■ No Tracking – don’t know who is
reading/engaging and with what content
■ Have to manually handle unsubscribes
■ Bounces are not easy to track or manage
Copyright © 2011 Constant Contact Inc. 32
- 33. Getting into the Inbox
Engagement with Email Service Providers
(e.g. Constant Contact)
Designed to send to large groups of
people
High deliverability – a whole team
dedicated to a strong sender reputation
Typical delivery:
Constant Contact sends over 2
billion emails a month
97% or higher deliverability
Personalized one-to-one feel
Branded, design is visually engaging,
easier to read
Can track opens and click throughs
and adjust content accordingly
Unsubscribes managed for you
Bounces categorized and easy to
manage
33
Copyright © 2011 Constant Contact Inc.
- 34. Getting into The Inbox
Avoid the Bulk/Junk Folder
All capital letters in subject line
Excessive punctuation in subject line
Things ATTACHMENTS
to Excessive ratio of IMAGES to text
Red text
Avoid Excessive use of “click here”
Excessive use of $$ and other symbols
Determine spam-like content before sending
- Use the Spam Check feature
Ask subscribers to White List you
Add our address
email@organization.com to your
address book to make sure you
receive our informative updates.
Copyright © 2011 Constant Contact Inc. 34
- 35. Getting Your Newsletter Opened
The “From” Line – Use a Familiar From Name
■ Use what will be most recognizable
■ Organization name, campaign, initiative, acronym
■ May vary by the group you’re sending to
■ Shorter is better
■ Be consistent
60% of consumers say the
Habitat For Humanity 7 Shovels Needed By Saturday
Create Now Nathalie’ Story: Art Changed Her Bad
"from" line most often
United Way Young Leaders Happy Hour determines whether they
John Smith Donate Today!!! open an email or delete it.
Charities R Us Volunteers Needed
Source: DoubleClick
Copyright © 2011 Constant Contact Inc. 35
- 36. Getting Your Newsletter Opened
The “From” Line – Use a Familiar From Email Address
Some email
programs
display From
name + email
Some email
programs
Display From
email only
Copyright © 2011 Constant Contact Inc. 36
- 37. Getting Your Newsletter Opened
The “Subject” line
■ Keep it short and simple
■ 5-8 words
■ Carry through the most important topic for each group
Before: Go Green Association Newsletter
After: How to Live in Harmony with Backyard Wildlife
Habitat For Humanity 7 Shovels Needed By Saturday 30% of consumers say the
Create Now Nathalie’ Story: Art Changed Her Bad “subject" line most often
United Way Young Leaders Happy Hour determines whether they
John Smith Donate Today!!!
open an email or delete it.
Charities R Us Volunteers Needed
Source: DoubleClick
Copyright © 2011 Constant Contact Inc. 37
- 38. Getting Your Newsletter Opened
Design for the Preview Pane
Maximize the top 2 – 4 inches
■ Use your brand
Visible logo and colors
■ Prevent scrolling left/right
Width = 600 pixels
■ Have an headline/image to
pull readers in
■ Have a Table of Contents
Use as Anchor Tags to pull
33% of online customers use Preview Panes to view emails. them down
- Marketing Sherpa 2008
Re-word / add short
descriptions
Copyright © 2011 Constant Contact Inc. 38
- 39. Getting Your Newsletter Opened
Clear Branding – logo, colors,
organization name
Clear tagline
Table of Contents
Copyright © 2011 Constant Contact Inc. 39
- 40. Before You Send Your Newsletter
Send A Test For Feedback
■ Is it going into the bulk folder?
■ Avoiding spam like content / design
■ Is it clear who it is from?
■ Would you open it?
■ Do the links work?
■ How does the text version look?
■ Shorten long URLs
Send Final Version To Staff First
■ Reminds your team of the content and when it is
going out
■ Team can be ready for responses
Copyright © 2011 Constant Contact Inc. 40
- 41. Nonprofit Customer Spotlight:
Before and After Newsletter
Friends of the Parks
Improving Chicago’s Parks since 1975
http://fotp.org/
The After:
Recognizable from area
Relevant subject line
Two columns to fit more into the preview pane
Image to pull the reader in
More descriptive links
Forward to friend button
Copyright © 2011 Constant Contact Inc. 41
- 42. Checklist: Before You Send Your Newsletter…
Did you include your logo at the top of your email?
Does your organization name appear in text at the top of your email?
Are you using consistent background colors?
Does a clear headline appear in the preview pane?
Does a table of contents appear in the preview pane?
Did you include text descriptions for all of your images?
Did you make your images clickable?
Do you have a link to view your email as a webpage?
Did you ask your audience to add your email address to their address book?
Did you limit your email to up to 5 topics?
Did you use teaser paragraphs and include links to the rest of the content?
Did you include personalization and the word you?
Is there something that can better be expressed using a video?
Do you have forward to a friend, subscribe and share buttons in your email?
Did you avoid spam-like content with the spam checker?
Does your subject line highlight the most engaging content in the email?
Is your “from name” recognizable?
Did you preview the text version of your newsletter?
Copyright © 2011 Constant Contact Inc. 42
- 43. Extend the Life of Your Newsletter
Share Your Newsletter On Your Social Media Pages
Once you have sent
your newsletter share
it on your social media
sites.
Copyright © 2011 Constant Contact Inc. 43
- 44. Nonprofit Newsletter Metrics
Tracking Supporter Engagement
Constant Contact’s Nonprofit Customer Averages Open Rate – 20% Click Through Rate – 12.3%
(all message types)
Copyright © 2011 Constant Contact Inc. 44
Source: 2011 Convio Online Marketing Nonprofit Benchmark Index Study
- 46. Nonprofit Newsletter Metrics
Tracking Engagement Trends
Quickly compare your current newsletter metrics to your past newsletters.
Copyright © 2011 Constant Contact Inc. 46
- 47. Nonprofit Newsletter Metrics
Using Engagement Trends To Improve Future Results
Compare open and click rates
Which were the most/least successful?
Print out your best and worst performing newsletters
What do they have in common?
Does your audience respond better to certain content, layouts, times?
If you find that all the newsletters you’ve sent with “How To” articles had high click
rates, design future emails using that lesson.
Test ONE thing at a time
Subject Lines, headlines, link text, format, design - determine what best engages
your supporters
Copyright © 2011 Constant Contact Inc. 47
- 48. The Key to Newsletters
Have the Right Mindset
It takes an average of 7 touches before an
action occurs.
New supporters cost 10 times more than
keeping existing ones.
Keeping existing supporters engaged is
where the real payoff comes.
Remember: Newsletters are to inform, not to just get action.
Informative newsletters to supporters:
Strengthen their connection to your organization
Increase retention
Increase support
Connected supporters generate referrals!
Copyright © 2011 Constant Contact Inc. 48
- 49. Your Next Best Steps
Email Marketing Email Marketing Thank you for
60-Day Trial Live Product Tour attending!
Sign up for a free, 60-day Register for Constant
trial of Constant Contact Have Questions?
Contact’s “Email
Email Marketing Marketing Live Tour”
We’re happy to
Constant Contact has worked Join a Constant Contact expert
with over 100,000 nonprofits. and other nonprofits live to see
help!
Get free coaching and support, how easy it is to create a
grow your email list, access over professional-looking email Toll-free:
400+ templates, and measure newsletter, manage contacts,
and track results. track results, as well as send
866-876-8464
your newsletter, and extend its
social reach. Bonus Content –
Getting Supporters
Signed Up…
http://conta.cc/NPEMSlide http://conta.cc/NPEMSlideTour
Copyright © 2011 Constant Contact Inc. 49
- 50. Get Supporters Signed Up
Website
Include Your E-Newsletter
Signup Form Link Everywhere Newsletter
76% of nonprofits placed
the sign up form on the
homepage. – Return Path Study:
Telling Stories, Building Relationships 2009
Website pages
Donation confirmation pages
Thank you letters Email Signature
Paper newsletters
Social media sites
Current email newsletters
Signup forms at events
Staff’s email signature
Tip: Free customizable sign up box and form from
Constant Contact - http://constantcontact.custhelp.com/cgi-
bin/constantcontact.cfg/php/enduser/std_adp.php?p_faqid=1641
CONFIDENTIAL Copyright © 2011 Constant Contact Inc. 50
- 51. Get Supporters Signed Up
Use Your Facebook Business Page
74% Non-profits maintain a presence on
Facebook; Associations 55%.
-Nonprofit Social Network Survey Report, 2009
Add your own “Join our List” tab to continue
the relationship through email
- Step by step directions for tab:
http://constantcontact.custhelp.com/cgi-
bin/constantcontact.cfg/php/enduser/std_adp.php?p_faqid=2620
Write a post encouraging supporters to sign
up with a link to your sign up form.
Copyright © 2011 Constant Contact Inc. 51
- 52. Nonprofit Newsletter Metrics
Tracking List Growth
Tip: Sign up for a report
Median annual list growth 20%
for nonprofit sector
Source: 2011 eNonprofit Benchmarks Study
Copyright © 2011 Constant Contact Inc. 52