One of the biggest grievances of show producers and event managers is the continued push of social media basics. Enough of the baby steps! Now is the time to build on the basics to execute digital strategies that yield tangible results. Enough talking – it's time to focus on the realities and the ROI of social marketing. Dax Callner discusses today's realities and a vision for what's around the corner, focusing on how to convert visitors and web traffic into attendees and exhibitors. He'll be sharing case studies from Dell, American Express and other top brands.

1. 2010 – The Year of Execution
Dax Callner
VP, Senior Strategist
Momentum Worldwide

2. How did I get here?

28. People live in the physical world
but increasingly interact digitally

31. Technology
It’s Time to Execute

33. SOCIAL MEDIA!!!

34. SOCIAL MEDIA!!!
The World’s Oldest Marketing
Strategy

41. The Death of Digital

44. TODAY’S THEME

45. BE HUMAN BEINGS

49. Technology
+
Trade shows
= ?

50. Finally….Virtual Events!!!

51. Finally….Virtual Events!!!
(not)

52. Finally….Virtual Events!!!
(not yet)

57. TODAY’S THEME

58. TODAY’S THEME
Is not…

59. TODAY’S THEME
…be innovative

60. Use Today’s Tools

61. Friends Family
Colleagues
You

62. Friends Family
Colleagues
You

68. #

72. Who should run Social Media?
• Marketing?
• PR?
• Sales?
• Executives?
• The Web team?

73. Answer: EVERYONE

74. Execs
Sales
•Demonstrate
capabilities and
capture qualified
leads
•Build customer /
prospect
relationships
Marketing
•Communicate key
messages
•Communicate
product benefits
•Capture VOC &
business intelligence
Sales &
marketing
intersect at
face-to-face
interactions
with
customers,
prospects and
partners
Event Roles
Web PR

76. DIGITAL MEDIA IS DEAD!!!

77. DIGITAL MEDIA IS DEAD!!!
But Social Marketing lives
forever

78. It’s not about interactive…

79. It’s not about interactive…
It’s about interaction

80. Everyone is responsible for
delivering valued interactions

81. TODAY’S THEME

82. ADD VALUE

85. +

88. TODAY’S THEME

89. BE CREATIVE

95. B2B Creativity?

96. Sounds $$$!

104. Getting Creative…
• Connect to the brand
• Understand audiences
• Add outside influences
• Don’t be an idea killer
• Develop a plan (but be flexible)

105. IN CLOSING…
• Be Human
• Add Value
• Be Creative

106. HAVE FUN!

107. Thank You
Dax Callner
daxcallner@momentumww.com
Twitter.com/daxdax
Facebook.com/daxdax