Learn what about the buzz called social media and why meeting professionals are shifting from traditional marketing to new marketing strategies. Understand the three key elements of Learn, Listen and Launch for every successful social media campaign.
* Defining the social media tool suite
* Building relationships through viral marketing
* Traditional marketing versus new media marketing
* Using social media to recruit attendees and sponsors
Ensuring Technical Readiness For Copilot in Microsoft 365
Harness The Power
1. What if Social Media Dramatically Changes Everything…Today? “How to Harness the Power of Social Media" Tuesday, November 16, 2009 Stephen Nold PresidentAdvon Technologies Prepared For MPI Sacramento/Sierra Nevada Chapter Meeting
3. Social Media An umbrella term Transforms one to many broadcasts into many to many conversations Changes people from content consumers into content producers Shiny new toy
4. It is zillions of conversations that people are having…online…24/7…right now!
5. Social Media is NOT A single solution The message or content A media Inbound marketing Really that new anymore
6. Three Parts But, are MPI Yes - ing? listen- I Great! think is they Content/Conversation Communities Media/Tools
9. What Would You Do If? …most people started using social media? 3 out of 4 Americans use social technology Forrester: Growth of Social Technology, 2008 2/3 of the Global Internet population visits social networks Nielson: Global Faces and Networked Places, 2009 …Social Media was used more than email? Social Media is the #1 activity on the Web Huffington Post: Social Networking Sites Overtake Porn As Internet's #1 Search, 10/2008 …meeting planners were already seeing success with Social Media? …most people started using social media? …Social Media was used more than email? …meeting planners were already seeing success with Social Media?
10. What IF? …Social Media was creating a great marketing shift …becoming the most successful way to promote your event …dramatically changing the way organizations get business?
11. MPI Social Media Efficiency Twitter Followers http://twitter.com/MPIEvents 2,785 Followers LinkedIn Group National Members: 6,630 Facebook Page MPI Sacramento: 40 fans
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13. LinkedIn Groups Finance Club39,590 Financial services members e-LEGAL11,192 Legal services members Society for Marketing Professional Services1,513 Professional Services members Media Professionals Worldwide54,949 Media members
24. Valuable Transforming Can be monetized Hype and myths Still trying to figure out how to adopt…still in the Wild, Wild west stage…today…but not tomorrow No perfect answer Conclusions 6Real Things About Social Media
32. I was totin' my pack along the social media track, When ‘long came an email without any fact.“If you’re gonna be social, connect here Mack.”And so I linked to this group to see what it lacked. They asked if I was trusted and started to probe. And I said, "Listen, I've traveled every community on this here globe!”
33. I've been everywhere, man.I've been everywhere, man.Crossed the internet bare, man.Breathed the media air, man.Social media - got my share, man.I've been everywhere.
35. I've been everywhere, man.I've been everywhere, man.Crossed the internet bare, man.Breathed media air, man.Social media - got my share, man.I've been everywhere.
Hinweis der Redaktion
One of my passions…singing?Have never sang in front of an audience by myself…wife and mother do not think I can sing…no formal training…
Definition of Social Media
Social media are/is NOTInbound MarketingA single solutionA MediaThe message or content
Social media are/is Three components:Content = information, dialogue or entertainmentMedia = toolSocial interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).Integrates technology, social interaction, and the delivery of words, pictures, video and audio.