2. ROOBAR + superfoods are 100% organic
raw energy bars with superfoods. The bars
have a simple formula of 4-5 ingredients
and are both healthy and delicious.
ROOBAR +superfoods derive their natural
sweetness from dried fruits only – no added
sugar. The raw superfoods boost your body
and mind with maximum nutrients. ROOBAR
is vegan and gluten free. Enjoy it in 11
amazing flavors.

3. About us
• Market leader in the organic raw food bars category in
Europe
• Monthly sales of 1,000,000 bars
• Numerous product awards from exhibitions around the
world
• Own state-of-the-art production facility with three
production lines

4. Roobars are made of dried fruits, raw nuts
and superfoods like chia seeds, goji berry and cacao nibs.
It’s that simple.

5. The concept
•Nice & Fun
to eat
•Organic, Raw,
Vegetarian,
Vegan, no sugar
added
•Playful and
-catching
design
•4-5 natural
ingredients
including
superfoods
Great taste
Attractive
design
Functional
and trendy
Super
healthy

6. Target consumers are young, active and well educated urbanites.
Demographic profile
men & women, 20-40 y.o.,
urbanites, mid and high income
Psychographic profile
educated, modern, active
like travelling
well informed, pay attention to labels
vegetarian and vegan
focused on their well-being
interested in natural and healthy lifestyle
keep an eye on trends
sportsmen
Target group

7. Kosher certified
Organic Certificate
BG-BIO-02
(EU/Non-EU)
ISO 22 000
Certificates and claims

8. International rewards
and prizes
Baltimore, USA
2014
Shanghai, China
2014
Netherlands
2015
Smart Organic
National Contest for Innovative Enterprise of the Year Bulgaria, 2014

9. Portfolio
9 Intriguing Flavours
(30g)
Baobab & Ginger
Liquorice & Chili
Mulberry & Vanilla
Chia & Coconut
Goji berry
Maca & Cranberry
Inca Berry
Hemp protein & Chia
Cacao Nibs
100% Organic Raw with Superfoods

10. 11 Intriguing Flavours
(50g)
Baobab & Ginger
Liquorice & Chili
Mulberry & Vanilla
Chia & Coconut
Goji berry
Maca & Cranberry
Inca Berry
Hemp protein & Chia
Cacao Nibs
Cacao
Rosehip
100% Organic Raw with Superfoods

11. 100% Organic Raw Protein Bars
with Superfoods
Portfolio
2 Intriguing Flavours (30g/
60g)
Chia & Chocolate
Chia & Spirulina

12. Transition from regional
to global brand
45 global markets on 4 continents and growing…

13. • We aim to be trendsetter and develop the categories we operate in:
Roobar is the pioneering brand for organic raw bars in Europe
• We are innovation-oriented company: we co-created the raw bar
category and are set to develop it further with new concepts
• We constantly invest in R&D: new flavours, textures and recipes are
being developed
• We are very flexible and we work on open book accounting with our
partners: transparent pricing structure and marketing strategy
• Roobar a lifestyle brand: we support sportsmen and a wide range of
sport events
Why we are important
to you

14. Our Business:
Snack and more
Snacking occasions are increasingly replacing main meals in consumers’ everyday life
Snack purchases are
triggered by impulse.
This is why a wide
distribution in modern
trade, convenience stores
and kiosk channels is
required.
Visibility drive and
excellent display are
essential for
impulse purchases.

15. Our Business:
Better-for-you
Health conscious people tent to buy
better-for-you snack products, while
snacking occasions increase rapidly
year-on-year.
Two contradictory trends
drive snacking consumption
Increasing number of
snacking occasions
Desire and urge for a more
balanced and higher quality
lifestyle/ consumption patterns
1
2

16. Key success factors for Roobar:
1. The original product concepts, great product taste & colour coding
– easy to recognise as perfect match
2. The distinguishable & stylish packaging design - for an outstanding
on-the-shelf presence
3. The brand characters – superheroes that establish a strong
emotional bonding with consumers – they simply love it
4. Constant investments in innovation and research & development
and bringing additional value to consumers
Why we are successful

17. Our Business:
Sales Channels
Organic stores
Supermarkets
Convenience
stores
Sport & fitness
channel
Vending
machines
Filling stations
stores
Sales
Channels

18. Our biggest partners in
Europe

19. • Sampling table
• Sampling clothes: t-Shirts
• Cardboard Superheroes
• Superheroes Stickers
POSM kit

20. Roobar
Counter
Display
Fits 3 x Display Boxes
Easy to set up
100% Recyclable
POSM kit

21. POSM kit
Stand Alone Display
4-tier
Fits 12 x Display Boxes
Easy to set up
100% Recyclable

22. 100% Organic Raw Bars with Superfoods
- Product information -

23. Display box 30g
Bar
30g
Display box
20 x 30g
Size: 123 x 190 x 57cm
Master Box
42 displays x 20 bars
Size: 40 x 40 x 45 cm
Pallet
20160 bars
4 layers x 6 masterboxes

24. Display box 50g
Bar
50g
Display box
16 x 50g
Size: 123 x 190 x 70cm
Master Box
36 displays x 16 bars
Size: 40 x 40 x 45 cm
Pallet
13824 bars
4 layers x 6 masterboxes

25. NEW
RooBox Display
Bar
30 g
Display box
12 x 30g
Size: 5.5 x 14 x 12 cm
Master Box
28 RooBox x 12 bars
Size: 30 x 40 x 25 cm
Pallet
18816bars
7 layers x 8 masterboxes

26. Display Box Stand
Fits 3 x Display Boxes
30/ 50g
Space Saver
Suitable for the cashier area
Easy to Set up
100 % Recyclable
Size:
Size: 30 x 40 x 25 cm
Material:
Recycled Cardboard

27. RooBOX Stand
Fits 6 x RooBOX display
Easy to set up
Space Saver
Suitable for the cashier area
Recyclable
Size:
Size: 17 x 20 x 23 cm
Material:
Recycled Cardboard

28. 100% Organic Raw Protein Bars
- Product information -

29. Roobar + protein bars are vegan, raw and organic, with superfoods.
They contain 13 grams of protein in a 60 grams bar. Each Roobar Protein bar
contains just 7 to 8 ingredients, in a balanced recipe, with no added sugar, no
artificial sweeteners or high glycemic syrups and no gluten. Such high percentage of
protein, derived from a plant source, offers active people a healthier and more
balanced alternative to feed their need of protein, including more fiber and nutrients.
Roobar + protein

30. Bar
30g
RooBox Display
12 x 30g
Size: 5.5 x 14 x 12 cm
Master Box
28 RooBOX display x 12 bars
Size: 30 x 40 x 25 cm
Pallet
18 816 bars
7 layers x 8 masterboxes
RooBOX Display

31. RooBOX Display
Bar
60g
RooBox Display
12 x 60g
Size: 5.5 x 19.5 x 14 cm
Master Box
42 RooBOX display x 16 bars
Size: 40 x 40 x 45 cm
Pallet
12 096 bars
4 layers x 6 masterboxes

32. Unlock your inner SUPEHERO
www.Roobar.com