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Dreams become products
We have a strategic plan.
It‘s called doing things.
HERB KELLEHER
Founder and former CEO
of Southwest Airlines
“
Initiate
DiscoveR
Experience
Do Things
1
2
3
4
Briefing
Understand challenges
Put together ideation team
Prepare mind & material
Pay attention to:
Diversity
Fieldwork
Observe customers
Collect dreams
Identify clusters
Pay attention to:
Empathy
Workshop
Dive into real world
Play with ideas
Sketch and modify
Pay attention to:
Collision
Production
Calculate affordable loss
Iterate rapidly
Collect feedback early
Pay attention to:
Action
Discover & seize digital opportunities
No matter what business or market you‘re in: digital rules. Within
12-24 weeks, mediaman enables your team to develop a proto-
type of your next digital product. And we know what has to be
paid attention to in each phase of the development process. You
can rely on our toolbox filled with proven methods - from Unfocus
Group to Gamestorming and Rapid Prototyping. And keep in mind:
“Success comes from the serendipitous meeting, the random
insight, and the lucky bet“ (Frans Johansson: The Click Moment...)
Don‘t wait: do things now - with mediaman.
mediaman.com

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Dreams become Products: Discover & seize digital opportunities

  • 1. Dreams become products We have a strategic plan. It‘s called doing things. HERB KELLEHER Founder and former CEO of Southwest Airlines “ Initiate DiscoveR Experience Do Things 1 2 3 4 Briefing Understand challenges Put together ideation team Prepare mind & material Pay attention to: Diversity Fieldwork Observe customers Collect dreams Identify clusters Pay attention to: Empathy Workshop Dive into real world Play with ideas Sketch and modify Pay attention to: Collision Production Calculate affordable loss Iterate rapidly Collect feedback early Pay attention to: Action Discover & seize digital opportunities No matter what business or market you‘re in: digital rules. Within 12-24 weeks, mediaman enables your team to develop a proto- type of your next digital product. And we know what has to be paid attention to in each phase of the development process. You can rely on our toolbox filled with proven methods - from Unfocus Group to Gamestorming and Rapid Prototyping. And keep in mind: “Success comes from the serendipitous meeting, the random insight, and the lucky bet“ (Frans Johansson: The Click Moment...) Don‘t wait: do things now - with mediaman. mediaman.com