The document provides an overview of the Business Model Canvas tool. It includes descriptions of key elements of the canvas like Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, Cost Structure, and the relationships between the elements. The document also analyzes different business model types like Closed Loop, Product as a Service, and Platform models. It discusses the pros and cons of each type and how they influence elements of the canvas.

1. BUSINESS MODEL CANVAS+

2. Business Model Canvas
www.businessmodelgeneration.com

3. Business Model Canvas
+
#VALUE
FOR
CU
STOME
R
FOCUS
#VALUE
FOR
BUSINESS
NET
#VALUE
FOR
PEOPLE,
PLA

4. Closed Loop BM

5. PROS & CONS
x times reuse: eBay,
friends & family, charity, ...
traditional / public • Proximity to current business and
R&D > MARKETING
waste management
activities: material, product R&D and
marketing.
EOL
• First create the conditions for a
Producer
Retail
Customer
second life (make products and
waste
materials suitable for closed loops)
• Red markets: differentiate
resources
transport
energy
• No business in second hand markets
• No influence on quality of the Closed
Loop system (after initial use period).
BM type
Product Procurement
influence
no influence

6. C2C C2C +qu alit y
des ign pro duc ts pro duc ts
cert ificates
+ < +
+ < +

7. PROS & CONS
x times reuse: eBay,
friends & family, charity, ...
traditional / public • Red markets: differentiate by offering
waste management
extra services
• Offer better customer solutions
EOL
waste
• Increased influence over quality of
Producer
Retail
Customer
the Closed Loop system
Take
Back
resources
transport
self-controlled waste
energy
management streams
optimized for recycling
• Is the service really valued (€) by the
customer (to legitimate extra cost)
• Volume is required to make it feasible
(cooperate with others vs ‘unique’
recycler
offering)
• (Reverse) logistics and proximity to
EOL
waste
current business and operations?
Effort and cost of outsourcing ?
• Assumptions & customer
perceptions? Is your offer really
better compared to existing reuse
BM type
and regulated take back, waste
systems.
Product + Take Back Service
influence
no influence

8. C2C C2C +qu alit y
des ign pro duc ts pro duc ts
cert ificates
Take back Take back +qu alit y
operatio ns serv ice ser vic e
+ + < + +
+ + < + +

9. E
BACK
#50
EURO
TAK
ULA
#LEA SING
FORM
G
4
R ECYCLIN
#DESIGN

10. x times use by
PROS & CONS
different customers
• Innovative business model
• Relation with ICT, new technologies
• Closer & more sustainable relation
with customers (market intelligence)
Service
• Manage Total Cost of Ownership
Producer
Customer
• More control over quality (but...
Partner
implies control over service partners)
• Increased upsales
self-controlled waste • Economical life equals technical life
resources
Focus on decreasing cost per cycle
transport
management streams
•
energy
optimized for recycling
(instead of cost per product)
• Effective C2C solution (product and
closed loop business model)
recycler
• Value Chain disruption: retail
• Cost of implementation
EOL
waste
• Investment in product pool & CF !
• Investment in CRM & ICT tools to
support pool & services management
• Complexity of the business model &
partnership (proximity to current
BM type
business model & activities)
• Niche or mainstream
Product as a Service
LEASING
• Liability risks
RENTING
SHARING
influence
no influence
PAY4PERFORMANCE

11. C2C +pr
+quoduct
C2C alit y
des ign pro duc ts prouse ts
duc
experien ce
cert ificates
+ + < + +
+ + < + +

13. Aantal km/jaar 10.000 km/j Energieprijs BTWi 0,240 €/kWh
Leeftijd in jaar 5j Dieselprijs BTWi 1,600 €/l
Leeftijd in km 50.000 km Benzineprijs BTWi 1,700 €/l
Waalse Ecobonus NEE Maximale belastingverm. € 9.190,00
Specificaties Elektrisch Brandstof
Type Renault Fluence Z.E. Renault Fluence dCi 110 eco2 Dyn
Gebruikersprofiel Gemiddeld Gemiddeld
Officieel Verbruik l/km n.v.t. 4,4 l/100km
Officieel Verbruik Wh/km 120 Wh/km n.v.t.
Fiscale PK 1 8
CO 2 n.v.t. 114 g/km
Aanschafprijs BTWi € 26.180,00 € 23.900,00
Aankoopkorting 10,00% 15,00%
Restwaarde na 50.000 km € 15.708,00 € 14.340,00
Totale kosten op 5 j Elektrisch Brandstof Voordeel op 5 j
Investering -€ 26.180,00 -€ 23.900,00 -€ 2.280,00
Verkoop restwaarde € 15.708,00 € 14.340,00 € 1.368,00
Verbruik -€ 1.989,23 -€ 4.862,56 € 2.873,33
Batterijlease -€ 5.120,88 n.v.t. -€ 5.120,88
Verzekeringen -€ 3.382,63 -€ 2.910,79 -€ 471,83
Onderhoud -€ 260,20 -€ 780,61 € 520,40
Pechverhelping -€ 1.241,16 -€ 1.241,16 € 0,00
Verkeersbelasting -€ 384,01 -€ 1.077,10 € 693,09
BIV € 0,00 -€ 147,66 € 147,66
Federale belastingverm. € 7.854,00 n.v.t. € 7.854,00
CO2 premie (tot 31/12/2011) n.v.t. € 0,00 € 0,00
Cash totaal BTWi -€ 14.996,11 -€ 20.579,88 € 5.583,78
Investering vergelijking
Terugverdientijd na 0,41 jaar
Rendement investering 137,79%
www.thenewdrive.be - info@thenewdrive.be Meerkost € 2.280
* onder voorwaarden: zie disclaimer op www.thenewdrive.be

14. C2C C2C pro duc t
des ign pro duc ts use
cert ificates
ICT app /
pro duc ts
solu tion platfo rm
+ + < + +
+ + < + +

16. x times Consumer 2
Consumer
PROS & CONS
www
traditional / public
waste management
Retailer
EOL
Producer
Customer
waste
resources
transport
energy
• No business in second hand markets
• No influence on quality of the Closed
Loop system (after initial use period).
BM type :
Platform
influence
no influence

17. PROS & CONS
x times second hand
sales / donations
traditional / public
waste management
• Limited influence on 2nd hand market
www
• Upsales (new spare parts,
accessories, extra services)
EOL
• Supports reuse, product life
Producer
Customer
waste
extension (but not recycling system)
• Limited cost of implementation:
Retailer
online platform only.
• No liability issues. Transfer from
resources
transport
Consumer to Consumer.
energy
• Ideal for consumer products.
• No or little revenues from second
hand sale on intrinsic value of
product itself? %Commission ?
• Risk of increased 2nd sales volume,
cannibalizing new product sales.
but... higher initial value, lower
depreciation due to residual value
• OEM has little control over sales of
BM type :
low quality, unsafe products
(reputational effects).
Product + Platform
influence
no influence

18. +qu alit y
pro duc ts new
pro duc t
+qu alit y
use d
pro duc ts
ICT app /
pro duc ts
solu tion platfo rm
+ < +
+ < +

20. Patagonia Repair Take Back
Recycler service Service Recycling
center Program
Patagonia
retail
durable stores
new
products eBay /
2nd hand
products Patagonia
made to ser viced reused recycled
last to last to last to last

21. Design to innovate

23. Calculate to evaluate

24. AVOID too much detail !
ECODESIGN
materials
OBJECTIVES
Quick
LCA
module
- impact
+ recycling
scorecards
benchmark
- cost
assign materials
to parts from BoM
+ margin
clusters of
parts with different
reuse & recycling
scenario’s
part cost
BoM
module
part weight
%recycling
economic
reuse
parameters
lifetime

25. Benchmark Cash Flow

26. Benchmark Cost & Impact

28. Sustainability = Business Opportunity
design it
we help you
calculate it
make it happen
thank you,
Bart Jansen
bart.jansen@studiospark.eu