1. Social Media for Business Berry College Thursday, April 21, 2011

2. What is Social Media? Visual Overview

3. Why? Shift in expectations Conversation vs. One Way Channel Emphasis on Track-ability, Measurability Web Presence vs. Website Real Time Information

4. What is your why? Your customers are already there and you canmeet them there for: Public Relations Marketing Loyalty Thought-Leadership Customer Service Collaboration Networking Lead Generation Research

5. Leaders in the Industry Largest social site Largestmicroblogging Largest professional social site Largest content tracking sites Largest video content

6. How can you use these channels for your business?

7. By the Numbers 600 million + visits per day 2.5 million Georgia users over 35. 30,560 users 18 and older in Rome. 18,720 Rome users are over the age of 30.

8. Functions Profile Pages Groups Causes Events Applications Games Newsfeed

9. Examples Business to Business: Steele Agency Cisco

10. Slide five Examples Retail: Ford Thrive! Weight Loss BumbleBee Foods Nonprofit: Friends of GA State Parks Rome Area History Museum .

11. History Premiered March 2006. Founded by Evan Williams, the man who introduced the world to the word “blog”. Purpose: micro-blogging service that allows users to post their latest updates within a 140 character limit. (Which is about this long.)

12. By the Numbers 18M by 2009; 175M currently 140M tweets per day $400M in funding following $3.7B valuation

13. Functions Real-time news @replys DM Lists Integration Sponsored Tweets Geo- location

14. Examples Business to Business: exectweets PrudentialComm Retail: StateFarm Ask_WellsFargo

15. Examples Nonprofit: NonProfitTimes AmericanCancer

16. History Premiered in 2003. Founded by PayPal board member, Reid Hoffman. Purpose: a free business social networking site that allows users who register to create a professional profile visible to others.

17. By the Numbers There are over 100 million users. Currently all Fortune 500 Companies are represented, with all but one featuring C-level executives.

18. Functions Find resumes Find jobs Find advice Find leads Find connections

19. Example My Linkedin Atlanta-based competitor: company.com

20. History Premiered in 2006. Also founded by former PayPal employees, purchased by Google in 2006. Purpose: allow people to easily upload and share video clips across the Internet through websites, mobile devices, blogs, and email.

21. By the Numbers Over 1 Billion videos are viewed daily. More than 200,000 videos are uploaded a day, and about 20 hours of video per minute. 51% of viewers visit YouTube weekly or more, and 52% between the ages of 18-34 share videos often with friends and colleagues.

22. Functions Multiple video source: Uploads Integration Subscriptions Channels

23. Examples Business to Business: Rome Boulevard Retail: Dell Castle Ink Cartridges Blue Cross Blue Shield of Minnesota

24. Examples Nonprofit: Habitat for Humanity

25. Aggregators

26. Functions Saving content Tagging content Sharing content Promoting content Finding content digg.com | Technorati.com

27. How? Strategize. Implement. Track. Reflect. Repeat. 3rd Party Developers/API tools for measurement, integration, monitoring Learn from industry-shaping resources.

28. Places you can get more information: www.steele-agency.com/workshops Smart Brief on Social Media