This document outlines the key stages an entrepreneur can expect to progress through from planning a startup to executing on the business plan. It discusses 1) developing a thorough plan that addresses the competition and establishes a market need, 2) seeking various sources of funding for the plan, and 3) executing on the business by setting up legal and financial systems, hiring employees, developing an annual operating plan, continually measuring progress and learning, and adapting to changing customer and competitive dynamics through an evolving business model.

1. What Happens next?
Mark Tuttle
Startup Camp
May 19, 2013

2. What can an entrepreneur expect to deal
with as they progress for the Plan, to
Funding, to Execution?

3. 1. The Plan
Is it good enough?
Have you addressed the competition?
Is it a market with an established demand
and limited solutions
Is it defensible?

4. Investor, Government, Angel, Strategic,
Family/Friends, or Customer funding of
your plan
2. Funding

5. 3. After funding
Running a real company (and all the
things you have to make progress on)
Several real-world examples:
Web Associates, Belgem, Surlin,
Cryptografx.com

6. 3. After Fun…….ding
Legal and Setup
Bank and Bookkeeping, Taxes
Employees and Assets
Management team….. Adjustments
Board of Directors, advisors, investors

7. 3. After Fun
Annual Operating Plan
• Revenue
• Costs
• Headcount and org. development
–Make your numbers….

8. 3. After Funding
Running to plan
Build, measure, learn…..
Digital Footprint
Changing customer needs, competition
Evolving Business Model
New ideas and solutions

9. 3. After Funding
Running to plan
Build, measure, learn…..
Digital Footprint
Changing customer needs, competition
Evolving Business Model
New ideas and solutions

10. Questions – Go do it
www.Placemarkone.com
Cryptografx
.fk – the ideaLfactory