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ROI Drivers: A brief overview of the landscape,[object Object],StartWithXML Forum London,[object Object],September 2, 2009,[object Object],Originally presented by Brian O’Leary, Magellan Media, at StartWithXML NYC ,[object Object]
Calculating a return on investment,[object Object],The investment: Shifting from process complexity to content agility,[object Object],The return: Both cost management and revenue growth,[object Object],Different models for different kinds of books,[object Object]
Starting point – XML transition,[object Object],Relative process complexity,[object Object],“Write once, read once” (single-format delivery),[object Object],Relative content agility,[object Object],“Write once, read many”,[object Object],(supporting multiple,[object Object],formats and uses),[object Object],From complexity to agility,[object Object]
Making the business case,[object Object],Business case components taken from “StartWithXML: Why and How” research paper, section 2.1),[object Object]
Ted Hill: ROI Drivers: A Brief Overview of the Landscape
Ted Hill: ROI Drivers: A Brief Overview of the Landscape
Ted Hill: ROI Drivers: A Brief Overview of the Landscape
Digital marketing,[object Object],Custom publishing,[object Object],Content aggregation,[object Object]
Ted Hill: ROI Drivers: A Brief Overview of the Landscape
Estimating XML’s potential benefits,[object Object],Many,[object Object],Cookbooks,[object Object],Religion (esp. Bibles),[object Object],STM,[object Object],Education,[object Object],Business,[object Object],Travel and tourism,[object Object],Author or annotated editions,[object Object],Reference,[object Object],Tests,[object Object],“Chunks”,[object Object],Fictional series,[object Object],Travelogues,[object Object],Historical fiction (opportunity to capture people, places, events),[object Object],Scholarly monographs,[object Object],Novels,[object Object],Few or none,[object Object],Low,[object Object],Frequency of or potential for reuse,[object Object],High,[object Object]
Estimating XML’s potential benefits,[object Object],Many,[object Object],Cookbooks,[object Object],Religion (esp. Bibles),[object Object],STM,[object Object],Education,[object Object],Business,[object Object],Travel and tourism,[object Object],Author or annotated editions,[object Object],Reference,[object Object],Tests,[object Object],“Chunks”,[object Object],Fictional series,[object Object],Travelogues,[object Object],Historical fiction (opportunity to capture people, places, events),[object Object],Scholarly monographs,[object Object],Novels,[object Object],Few or none,[object Object],Low,[object Object],Frequency of or potential for reuse,[object Object],High,[object Object]
Estimating XML’s potential benefits,[object Object],Many,[object Object],Cookbooks,[object Object],Religion (esp. Bibles),[object Object],STM,[object Object],Education,[object Object],Business,[object Object],Travel and tourism,[object Object],Author or annotated editions,[object Object],Reference,[object Object],Tests,[object Object],“Chunks”,[object Object],Fictional series,[object Object],Travelogues,[object Object],Historical fiction (opportunity to capture people, places, events),[object Object],Scholarly monographs,[object Object],Novels,[object Object],Few or none,[object Object],Low,[object Object],Frequency of or potential for reuse,[object Object],High,[object Object]
Recapping… ,[object Object],Process complexity   	 content agility,[object Object],Cost management and revenue growth,[object Object],Different models for different kinds of books,[object Object],For more information contact:,[object Object],Ted@THAConsulting.com,[object Object]

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Ted Hill: ROI Drivers: A Brief Overview of the Landscape

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