Ken Brooks' keynote presentation from StartWithXML London, on September 2nd, 2009. "How Publishers Start with XML--The View From the Front Lines"

1. How to Start with XML : A View from the Front Lines Start with XML (why & how) September 2, 2009 Ken Brooks SVP, Global Production & Manufacturing Services [email_address]

2. Calling of the Roll after the Charge of the Light Brigade

3. Cengage Learning: Total Revenue $1.8B Gale International Academic & Professional Group Cengage Learning delivers highly customized learning solutions for colleges, universities, professors, students, libraries, government agencies, corporations and professionals around the world. These solutions are delivered through specialized content, applications and services that foster academic excellence and professional development and provide measurable results to its customers. Cengage Learning Overview

5. Historical Production Metrics

6. The production process offers a large ongoing opportunity Authoring Page Makeup (Rendering) Design Indexing Editing Workflow Repository Products / Services

7. Three important dimensions

8. The need for XML grows as formats and re-use increase Revisions / Re-use Formats Trade Textbook Scholarly STM Increasing Relevance of XML

9. Stages of XML implementation from easy to hard…

10. Publishers of different sizes will incorporate XML at different places

17. How to Start with XML : A View from the Front Lines Start with XML (why & how) September 2, 2009 Ken Brooks SVP, Global Production & Manufacturing Services [email_address]