As global crowdfunding partners of the Local Food Startup Challenge (http://challenge.buckybox.com/) StartSomeGood hosted two webinars in early May designed to teach food entrepreneurs how to harness the power of crowdfunding to launch their eenterprises.

1. Crowdfund Your Food Startup

2. Tom’s StoryHi! I’m Tom.
@tomjd / @startsomegood

5. The Real Good Food Story

19. Why do we part with our money?
• An expectation of future financial return (investing)
• A good or service we want (shopping)
• A future we hope to see (philanthropy)
• A friend or community we want to support
(relationships)

20. Why do we part with our money?
• An expectation of future financial return (investing)
• A good or service we want (shopping)
• A future we hope to see (philanthropy)
• A friend or community we want to support
(relationships)

28. • One where people are central to winning the campaign
• Mobilise the community as a movement and your
campaign as an amplifier.
Empower anyone, anywhere with a
great idea to create new futures for
their communities.
Communities

35. What are you raising money for?
• Be:
–Specific
–Inspiring
–Realistic/Credible
–Transparent

36. • Bad ask

37. • Good ask

38. Fundraising Goals
• How much do you want and how much
do you need?
• How much risk are you prepared to take
on?
• What is your realistic fundraising
capacity? How hard will you work?
• “How much money can I raise on your
site?”

39. Reach x propensity x capacity

40. • Do Good Bus

41. • Prison Garden

42. Developing a marketing plan
• Have a plan!
• Line up your initial donors – early momentum is
critical
• Use different channels to reach your target
markets/tribes
• The more personal the better
• Be ready to work hard!

43. Types of Rewards
•Acknowledgement
•Schwag
•Souvenirs/Crafts

44. Types of Rewards
•Tickets or Objects Created by the Project Itself
•Unique experiences or items
•Access to the team/skills/services offered/voting

45. Creating a video
• Don’t be intimidated!
• What matters most is authenticity
• Do something unexpected or memorable
• Show rather than tell
• At least show us how much you care
To consider:
• Does the video demonstrate skills required to
succeed at the project?
• How much money are you trying to raise?
• Do you need to invest money up-front?

46. 20% off StartSomeGood fees for all challenge
entrants
Step 1: Set up a venture profile on StartSomeGood
Step 2: Email hello@startsomegood.com with a link to your
profile and code “Local Food”
Step 3: Work with our Venture Support team
Step 4: Launch your campaign. We’ll take 20% off fees at
the conclusion.