1. Beyond
Transmedia
Narrative
Systems
& Population Mobilization
Special
to
FOCAS12
by
Jeff
Gomez
Starlight Runner
Entertainment

4. Transmedia
Narrative
&
&
Population
Mobilization
Avengers
has
grossed
$1.5
Billion.
This
epitomizes
state
of
the
art
transmedia.
That’s
fine
for
the
entertainment
industry
to
sell
popcorn
and
video
games,
but
we
need
something
more.
Starlight Runner
Entertainment

5. Transmedia
Narrative
&
&
Population
Mobilization
TRANSMEDIA
2.0
We
need
a
method
to
sift
through
mountains
of
data,
and
to
derive
from
it
the
infrastructure
of
a
compelling
narrative.
Around
this
skeleton
there
is
a
way
to
generate
engaging
interactive
stories
that
are
capable
of
inspiring
and
mobilizing
entire
populations.
These
advanced
transmedia
techniques
are
now
being
developed
and
piloted
in
the
field.
We
are
seeing
success
in
Afghanistan,
Lebanon,
Mexico,
and
parts
of
Africa.
We
are
ready
to
see
it
here
in
the
United
States.
Strong
narratives
have
the
capability
of
connecting
people
to
one
another.
But
popular
storytelling
is
also
capable
of
delivering
solutions
derived
by
groups
like
the
Aspen
Institute
to
vast
audiences.
Starlight Runner
Entertainment

6. Transmedia
Narrative
Systems
&
Population
Mobilization
By
infusing
story
with
archetypes
and
values
derived
from
a
common
Mythology,
you
can
capture
the
imagination
of
a
people
and
Fire
it.
We
now
have
the
technology
and
The
Grand methodology
to
make
popular
narrative
participative,
granting
mass
audiences
Narrative access
to
the
story
world
(and
solutions)
across
traditional
and
digital
platforms.
This
type
of
entertainment,
designed
with
an
architecture
for
dialog
through
social
media,
can
provoke
discussion,
realization,
acclimation
and
action.
Starlight Runner
Entertainment

7. Transmedia
Narrative
&
&
Population
Mobilization
This
is
not
about
asserting
our
narrative
on
others,
deployment
of
propaganda,
or
providing
counter-­‐narratives
against
enemies.
This
is
about
reconnecting
lost,
apathetic,
The
Complexities
disenfranchised
people
with
their
own
of
Free
&
Open
foundational
mythologies:
the
values
that
Governance,
the
espoused
the
preservation
of
community,
the
Simplicity
&
seeking
of
knowledge
and
the
hunger
for
freedom
common
to
all
human
beings.
Power
of
Story
This
is
about
empowering
people
to
leverage
traditional
and
digital
platforms
to
contribute
their
own
narratives
to
enlighten,
to
inspire
and
ultimately
to
mobilize
us
all.
Starlight Runner
Entertainment

8. Transmedia
Narrative
&
Population
Mobilization
8
Steps
to
Community
Activation
Through
s
Transmedia
2.0
Processes:
Situa:onal
Assessment
Transmedia
Messaging
and
Innova:on
Campaign
Mythology
Text
Campaign
Superstructure
Engagement
of
Visionaries
PlaHorm
Determina:on
&
Rollout
Design
Produc:on
&
Implementa:on
Assessment
&
Arc
2
Starlight Runner
Entertainment

9. Jeff Gomez
Twi<er:
@Jeff_Gomez
Facebook:
Starlight
Runner
Entertainment
Email:
Jeff@starlightrunner.com
Starlightrunner.com Transchordian.com
Transmythology.com HenryJenkins.com
Intelligistgroup.com Twitter
#Transmedia
Never Surrender!