1. 1
Milka chocolaTe dispanser
OOH solution implemented
in reality Behind the wall
TVC concept and allowed
everyone to have a piece ofhave a piece of
Milka tendernessMilka tenderness in everydau
life
• Nominated in best OOH
innovation category on quarterly
basis JC Decaux contest
Reklamazaurs
• Extra 56% reach in internet with
no investments!!
OOH activity created free PR buzz (was
mentioned in ~20 internet places (news
portals, blogs & twitter seeds)
1 120 000 pieces of
Milka samples were
shared via 5 MIlka stends
during 3 weeks
Campaign opened people
creativeness (some waited
near empty stands for more
than 5 hours, some
changed their dresses
around the corner and
came back for more)
Made
by sTarcom
& kraft
foods
lietuva