This document is for entrepreneurs and start-up founders who want start or improve their marketing function to better their sales pipeline.

1. 1page Marketing for SME’s in zero budget
1. Target
a. Industry to focus
b. Top 10 companies in those industries
c. Demographic and audience profile
2. Lead generation
a. Email campaigns
i. Identify who’ s who as per 1(b)
ii. Excel sheet with target contacts from 2ai
iii. @ search email domains
iv. HQ telephone number
v. Tool – start free with MailChimp
vi. E.g. Company Inc XXX SVP Product Development
firstname.lastname@xxxcom +1 -xxx-xxxx
b. Events
i. Guerrilla visits: Just visit the free “industry specific” events
ii. Schedule webinars
iii. Visit – Internet World in Olympia – if you are selling to digital agencies
c. Facebook/ LinkedIn/ Twitter
i. Join pages/groups/ follow - where your target audience is concentrated
ii. Observe – people asking questions about “how to” and then respond in a
shuttle manner
iii. Example - http://www.facebook.com/Microsoft
d. Forums/ IT Magazines/Blog
i. Observe and respond to comments “how to” with your product or service
reference
ii. Techrunch.com
3. Public relations
a. Create email list of all those who influence your target audience
b. Send them a brief about your product and its USP’s
c. Try hard – the conversion is 1/10 for journalist to respond
d. Keep updating and to this email list of Guru’s
4. Product collaterals
a. Everything should be “1 A4 page”
b. Company overview
c. Product/Service overview
d. Case study – white label your users
e. In your T&C’s add a note that – buy buying this product/service – you accept the
company can use your name for marketing endorsements.
5. Competition
a. 1 A4 Sheet – comparison sheet against top 3
6. Feedback
a. Use Zoomerang for free feedback from user
b. Have a email – Feedback@company.com embeeded across – website and product.