There's a fix for that: Top 5 OTT challenges & how to resolve them
JongateCaseStudy 1503
1. BASIC BROADCAST CHALLENGES
Setup of a new TV channel with
simultaneous SDI output and IP
streaming for covering both TV
sets and mobile & connected
devices. TV channel branding
with logo and graphics inser•on.
Providing video-on-demand on
the broadcaster's website.
Automa•on of the broadcast
workflow. Automa•on of the
media content quality control.
ACHIEVED RESULTS
• Increased audience and
expanded younger demographics
• Increased brand recogni•on
• Reduced workflow costs
• Increased robustness and
opera•onal efficiency
• Increased quality of service and
overall user experience
• Delivery of HD video on mobile
and connected devices
• Provided video-on-demand
content on the TV's website
• Low investment
• Possibility for transi•on to 4K
broadcast without addi•onal
investment or so"ware upgrade
Jongate Business Case Study
In the current broadcast dynamic environment new opportuni•es for
expanding are arising. As more and more viewers are watching TV on their
connected devices it is already expected that the people watching
connected TV will exceed the people watching tradi•onal broadcast TV
very soon. Another trend is the rising of the quality of the media content.
Soon the 4K will overcome the HD for tradi•onal broadcast TV. In the
mean•me the TV ads spend is declining every year while the social and
video adver•sing is growing rapidly. Major ad spenders are shi"ing from
tradi•onal TV adver•sing to digital.
Today's TV channels are looking for the proper broadcast solu•ons to
address those challenges and to be able to explore the new opportuni•es
in effec•ve and efficient ways. Our clients needed to resolve different
challenges, such as:
• BROADCAST LIVE STREAMS IN HD
• SCHEDULE LIVE STREAMS AND PRE-RECORDED CONTENT
• PLAY ON DESKTOP AND MOBILE DEVICES
• INTEGRATE WITH BROADCAST AUTOMATION
• VOD SERVICE DELIVERY
• BRAND TV CHANNEL
• INTEGRATE MEDIA CONTENT QUALITY CONTROL
There are some technologies that can be adopted in order to stay ahead of
the current trends:
• HLS (HTTP Live Streaming) and DASH (Dynamic Adap•ve Streaming over
HTTP) to help you bring your content to mobile and desktop devices.
• HEVC video format suppor•ng higher media quality with lower bitrate.
• Close integra•on of Media Quality Control system for be$er end user
experience.
2. RELEVANT JONGATE'S SOLUTIONS
Playout - provides output via SD SDI, HD SDI, HDMI, Composite, Component, IP, UDP, RTP, HLS (HTTP Live Streaming)
and DASH (Dynamic Adap•ve Streaming over HTTP). The solu•on is closely integrated with the encoder & IP streaming
and graphics for easy control from a single applica•on.
Encoder & IP Streaming- creates high-quality IP streaming to mobile and connected devices and third party cloud
service providers. The solu•on is integrated in the playout for be!er control.
Graphics- provides TV channel branding. Allows crea•on of graphical elements connected to external data resources as
well as using graphical presets for quick switching between different graphical templates. The solu•on is integrated in
the playout for be!er control.
Playlist - provides playout workflow automa•on through offline and on-the-fly playlist crea•on & edi•ng. Audio and
video playout preview solu•on.
Capture & Encoding - provides both manual and •me-automated HD capturing and crea•ng video clips from live
source for displaying them on broadcaster’s web site and syndica•ng highlights to social media.
Media QC- provides digital media content instant valida•on, verifica•on and assessment for early detec•on and
iden•fica•on of media content issues.
JONGATE is a brand of
JONGBEL MEDIA SOLUTIONS Ltd.
E-Mail:
General inquiries: info@jongate.com
Support: support@jongate.com
Sales: sales@jongate.com
Phone:
+359 2 4444 700
+359 887 203 611
+359 886 133 803
Address:
11 Edison Str., 1111 Sofia, Bulgaria
Web:
www.jongate.com
Without compromising quality and scale, broadcasters need to be able to
move rapidly. They prefer to integrate one unified pla'orm that answers
all their requirements rather than wait for mul•ple vendors to integrate
different products. A single solu•on provider means lower cost and faster
installa•on •me.
Currently there are a number of broadcast companies that do clipping
from live, and some do offer live streaming, and other provide quality
control of the media content, but there aren’t any solu•ons that do all of
these in a scalable manner and with broadcast quality. Jongate offers all
of these solu•ons integrated and working seamlessly in the present
dynamic broadcast environment.
