2. Overview
Fashion: Take Note Studio
•The Fashion: Take Note Studio launch event introduced the Samsung
Galaxy Note to celebrities, influencers, and prominent press.
•In partnership with Rag & Bone and timed during New York Fashion Week,
the Fashion: Take Note Studio was part showroom, part creative space and
all parts fun as the Samsung Galaxy Note was tied in to all activities.
•Guests were given intimate performances by DJ Lady Starlight, DJ Mia
Moretti and violinist Caitlin Moe and Band of Horses.
•Samsung and AT&T created visibility and awareness throughout the
evening utilizing brand ambassadors, signage and interactive elements to
showcase the Samsung Galaxy Note and AT&T within the entire event.
•Samsung and AT&T amplified the event by targeting A-List talent,
musicians, designers, stylists and influencers, allowing them to interact
with the Samsung Galaxy Note.
•The Fashion: Take Note Studio has already been amplified by heavy media
coverage, including placements on LA Times, People , MSN Wonderwall
and In Touch for a total of 206,371,530 media impressions.
3. Overview
Fashion: Take Note Studio by the Numbers
•Attendance: 579
•Paper Dolls Created: 293
•Custom Cookies Made: 976
•Caricatures Created: 112
• Media Impressions: 206,371,530 and
counting
•Media Value: $1,650,972
• Total Tweets: 328
• Total Social Media Impressions: 1,674,776
•ROI: 183%
4. Band of Horses Performance
Band of Horses performed for a packed house full of excited fans. Singing their hit songs like “Funeral,”
“Laredo,” and “No One’s Gonna Love You,” the performance created a memorable and intimate experience.
5. DJs
• DJ Lady Starlight, one of the most popular vinyl spinning DJs in NYC who still kept
the crowd energized with her mix of glam and rock.
• Duo Mia Moretti and Caitlin Moe gave the crowd an exciting performance, as
Viloinist Caitlin accompanied Mia as she DJed. The girls were a big it to this
eclectic group fashionable socials.
DJ Lady Starlight DJ Mia Moretti & Electric Violinist
Caitlin Moe
6. Celebrities/Influencers In Attendance
• Ashlee Simpson (Recording Artist)
• Brad Goreski (TV Personality/Stylist)
• Bryanboy (Fashion Blogger)
• David Neville (Rag & Bone Designer)
• Erin Fetherston (Designer)
• Gabe Saporta (Recording Artist/Cobra Starship)
• Gregg Bello (Twelve)
• Jamieson Hill (DJ/Master of the Mix)
• Jared Leto (Recording Artist/30 Seconds to Mars)
• Jason Richardson (World Champion Runner) Rose Byrne Ashlee Simpson & Vincent
• Jeannie Mai (TV Personality) Piazza
• Joe Jonas (Recording Artist)
• Josh Hopkins (Cougartown)
• Leandra Medine (Fashion Blogger)
• Marcus Wainright (Rag & Bone Designer)
• Matt Nordgren (Most Eligible Dallas)
• Penny Lovell (Stylist)
• Rose Byrne (Bridesmaids)
• Shenae Grimes (90210)
• Stephen Dorff (Immortals)
• Susie Bubble (Fashion Blogger)
• Vincent Piazza (Boardwalk Empire)
Jared Leto Joe Jonas
7. Celebrities/Influencers In Attendance
Erin Fetherston & Gabe Josh Hopkins Jeannie Mai David Neville & Marcus Leandra Medine,
Saporta Wainright Bryanboy, & Susie Bubble
Shenae Grimes Jamieson Hill Gregg Bello Brad Goreski Matt Nordgren
8. Interactive Elements
Paper Dolls
• Guests were able to create and customize their very own paper doll of themselves using the Samsung Galaxy Note.
• Using the Samsung Galaxy Note S-Pen, guests took a photo of themselves and picked out their own look from head
to toe.
• Paper Dolls were send to guests emails, which allowed them to instantly add their doll to Facebook or Twitter.
9. Interactive Elements
Drawn to Each Other
• Throughout the night, sketch artists created fashion sketches of guests using the Samsung Galaxy
Note.
• Images were emailed to guests so they could post their Samsung Galaxy Note Fashion Sketch on
their social networks.
10. Brand Ambassadors
Brand Ambassadors roamed the event and were positioned at each of the interactive stations to assist
guests and teach them the key features of the Samsung Galaxy Note.
11. Cookie Notes
Guests had the opportunity to put their illustration skills to the test by customizing their own heart shaped
cookies at the event. By utilizing the S-Pen on the Samsung Galaxy Note, guests were able to choose the type
of cookie, frosting, toppings and customization and were able to see their creation come to life!
12. Signage
Samsung, AT&T, and the Galaxy Note was prominent throughout the venue through signage and branding.
TV Overlays Rose Wall Customized Drink Samsung Galaxy Note and Drawn to Each
Menus AT&T Gobos Other Wall
Display Stands & Press Wall Wall Decals Rag & Bone Wall Samsung Galaxy Note
DJ Booth Fractal Reel
14. Media Attendees
REPORTERS PHOTOGRAPHERS / INSIDE PHOTO PIT ONLY
BeautyNewsNYC - Alexandra Taylor Everett Collection - Andres Otero
Billboard - Andrew Hampp Famous Pictures - Dara Kushner
Business Insider - Steve Kovach FilmMagic - Ilya Savenok
Business Insider - Ellis Hamburger Focus On Style - Colin Hess
Celebuzz - Amber James Guest Of A Guest - Marielle Sales
ChipChick - Helena Stone Insight News & Features - Roger Wong
CNN - Brittany Kaplan MediaPunch - Dennis Van Tine
CNN Showbiz Tonight – Jessica Iavazzi PaulPix - Paul Porowski
DivasandDorks - Christen Rochon PR Photos - Bernadette Giacomazzo
*Examiner.com – Lisa Barr Retna Ltd - Harry Pluviose
Examiner.com – Karen Apablaza Sipa Press - Martin Roe
*Guest of a Guest - Allison Stephens WENN - Chris Smith
*Life & Style Weekly - Cristina Gibson
MTV News - Rebecca Brown
MTV News - Kiara Horwitz
MTV News - Sandra Piedra
*OK Weekly - Rachel Levine
Piers Morgan Tonight - Shant Petrossian
PopSugar - Allison McNamara
ThatGirlAtTheParty - Courtney Henley-Anderson
The Chew - Denise Burt
*TheFabulousReport - Lorna Solano
*Twist Magazine - Emily Johnson
*US Weekly - Jeryl Brunner
Vogue - Amber Elliott
(*indicates Red Carpet, Inside access & press
interviews)
15. Media Coverage
Online coverage (to date):
• Total Placements: 86
(pre and post event)
• Total Impressions: 206,380,198
• Total Media Value: $ 1,651,042
Total Impressions
• The Samsung Fashion Take Note event garnered a grand total of 206,371,530 media impressions.
Total Media Value
• The total media value of the Samsung Fashion Take Note event is $1,650,972.
Media Coverage
• Highlighted outlets where the Samsung Fashion Take Note event were featured include:
• Babble Blogs • Divas and Dorks • Just Jared Jr. • People StyleWatch
• Billboard.biz • Fashion Etc. • LA Times Blogs • Socialite Life
• Celeb Magnet • Fashion Week Daily • Lucky Magazine online • That Girl at the Party
• Celebuzz • Guest of a Guest • MSN Wonderwall • Us Magazine online
• Cozy Cot • Haute Living • NY Daily News online • Yahoo! News
• Daily Mail UK • Just Jared • OK! Magazine online • WWD
29. Twitter Highlights
Celebrity, Influencer and Media tweets
(to date):
• Total Tweets: 328
• Total Impressions: 1,674,776
Overall social media posts were positive when referring to Samsung’s involvement with Fashion
Take Note, and Twitter proved to be the social media source most people used when talking
about the event.
Although there was chatter surrounding the event from the beginning of February to the end of
the month the spike in popularity, as expected, was around the time of the event, with the
majority of users talking about the event being female.
The map indicates that most of the chatter surrounding the event came from the U.S. and Europe,
with a small amount of conversations stemming from Australia, South America and Asia.
Additionally, the sentiment statistics also indicate that most of these conversations were positive.
**The results on this slide were pulled from Sysomos, which provides data summaries based on samples.
