How to make a successful business presentations. It has tips regarding on how to create a preparation: structure of a presentation, parts of the speech, how to use the body language and an example.

1. Presentation TIPS
Silvia Rodriguez-Donaire, Ph.D.
Silvia.rodriguez.donaire@gmail.com
INNO-SMART CEO, Digital Marketing Consultancy
Associate Professor at UPC and IQS Business School

2. MANAGEMENTCOURSE-ETSEIAT2014
Management Course - https://sites.google.com/site/etseiatmanagement
Presentation Tips
Preparation
PPT Structure
Parts of the speech
Body Language
Examples
CONTENT
Tips
Agenda
Preparation
Structure
Parts
Body
Language
Example

3. MANAGEMENTCOURSE-ETSEIAT2014
Management Course - https://sites.google.com/site/etseiatmanagement
Presentation Tips
Preparation
Before starting, ask yourself ...
1. Why? What is the objective of your speech?
>> inform / convince / CTA / entertainment
2. Who? >> audience
3. What? >> select the best topics and content
CONTENT
Tips
Agenda
Preparation
Structure
Parts
Body
Language
Example

4. MANAGEMENTCOURSE-ETSEIAT2014
Management Course - https://sites.google.com/site/etseiatmanagement
Presentation Tips
Preparation
4. Where? >>
○ the space of the room
○ position of chairs
○ check clarity of image on screen
○ check that everyone can hear you
5. When? >> time
6. How? >> structure of the presentation
CONTENT
Tips
Agenda
Preparation
Structure
Parts
Body
Language
Example

5. MANAGEMENTCOURSE-ETSEIAT2014
Management Course - https://sites.google.com/site/etseiatmanagement
Presentation Tips
Structure
1. Clarity objective of the ppt
2. Select the information
3. Structure the information logically
4. Presentation material is a guide
5. A presentation MUST NEVER BE READ
CONTENT
Tips
Agenda
Preparation
Structure
Parts
Body
Language
Example

6. MANAGEMENTCOURSE-ETSEIAT2014
Management Course - https://sites.google.com/site/etseiatmanagement
Presentation Tips
Structure
1. Slides have to be simple, clear & big letters
2. Clear break-down image on screen
3. Make sentence not longer than 8 words
4. Sentence should contain keywords
CONTENT
Tips
Agenda
Preparation
Structure
Parts
Body
Language
Example

7. MANAGEMENTCOURSE-ETSEIAT2014
Management Course - https://sites.google.com/site/etseiatmanagement
Presentation Tips
Structure
CONTENT
Tips
Agenda
Preparation
Structure
Parts
Body
Language
Example

8. MANAGEMENTCOURSE-ETSEIAT2014
Management Course - https://sites.google.com/site/etseiatmanagement
Presentation Tips
Parts of the speech
a. Introduction
b. Development of topic
c. Conclusions
CONTENT
Tips
Agenda
Preparation
Structure
Parts
Body
Language
Example

9. MANAGEMENTCOURSE-ETSEIAT2014
Management Course - https://sites.google.com/site/etseiatmanagement
Presentation Tips
Parts of the speech
INTRODUCTION focused on 3 key elements:
1. Get audience attention (give an experience or
advice, rhetorical questions, etc.)
2. Announce the content of the presentation
3. Catch audience interest
CONTENT
Tips
Agenda
Preparation
Structure
Parts
Body
Language
Example

10. MANAGEMENTCOURSE-ETSEIAT2014
Management Course - https://sites.google.com/site/etseiatmanagement
Presentation Tips
Parts of the speech
DEVELOPMENT OF TOPIC >>
1. Develop the different points pointed out
during the introduction
2. Highlight keywords
3. Give examples
4. Relate different topics btw them logically
CONTENT
Tips
Agenda
Preparation
Structure
Parts
Body
Language
Example

11. MANAGEMENTCOURSE-ETSEIAT2014
Management Course - https://sites.google.com/site/etseiatmanagement
Presentation Tips
Parts of the speech
CONCLUSIONS >>
1. Summarize the main points using keywords
2. They must emphasize the introduction and
body
3. Come back to an example used at the
beginning
CONTENT
Tips
Agenda
Preparation
Structure
Parts
Body
Language
Example

12. MANAGEMENTCOURSE-ETSEIAT2014
Management Course - https://sites.google.com/site/etseiatmanagement
Presentation Tips
Body Language
1. Use proper language to your audience profile
2. Use short phrases
3. Avoid fillers (<<eh>>, <<ok?>>, <<right?>>...)
4. Repeat the MOST important messages (3
times: Introduction / Body / Conclusions)
Verbal communication
CONTENT
Tips
Agenda
Preparation
Structure
Parts
Body
Language
Example

13. MANAGEMENTCOURSE-ETSEIAT2014
Management Course - https://sites.google.com/site/etseiatmanagement
Presentation Tips
Body Language
Verbal communication
1. Use examples and metaphors
2. Adapt words to your audience
3. Talk fluently
4. Use a personal style (I, you, we, etc.)
CONTENT
Tips
Agenda
Preparation
Structure
Parts
Body
Language
Example

14. MANAGEMENTCOURSE-ETSEIAT2014
Management Course - https://sites.google.com/site/etseiatmanagement
Presentation Tips
Body Language
Non-Verbal communication
Public speech is not only about what we present,
but also how we present that.
● PARALANGUAGE: rhythmn, ring, volume,...
● BODY LANGUAGE: eye contact, movement,
gestures, image,...
CONTENT
Tips
Agenda
Preparation
Structure
Parts
Body
Language
Example

15. MANAGEMENTCOURSE-ETSEIAT2014
Management Course - https://sites.google.com/site/etseiatmanagement
Presentation Tips
Paralanguage
CONTENT
Tips
Agenda
Preparation
Structure
Parts
Body
Language
Example

16. MANAGEMENTCOURSE-ETSEIAT2014
Management Course - https://sites.google.com/site/etseiatmanagement
Presentation Tips
Body Language
CONTENT
Tips
Agenda
Preparation
Structure
Parts
Body
Language
Example

17. MANAGEMENTCOURSE-ETSEIAT2014
Management Course - https://sites.google.com/site/etseiatmanagement
Presentation Tips
Examples - Good & Bad
Presentation
CONTENT
Tips
Agenda
Preparation
Structure
Parts
Body
Language
Example

18. Presentation TIPS
Silvia Rodriguez-Donaire, Ph.D.
Silvia.rodriguez.donaire@gmail.com
INNO-SMART CEO, Digital Marketing Consultancy
Associate Professor at UPC and IQS Business School