1. SRIYA DXI LLC
EXECUTIVE SUMMARY
7975 INVERNESS WAY, DULUTH, GA 30097 US +1 770 714 0963 WWW.SRIYADXI.COM
OUR BUSINESS
We quantify and improve the Customers’
Digital Engagement on a company’s website,
mobile app, or other e-commerce portal.
THE PROBLEM WE SOLVE
E-commerce and Digital Marketers want to
optimize the conversion of potential customers
into actual customers. 30% of visitors leave
after 5 seconds, 40% never return and 71%
abandon their shopping carts. Only 3.5%
actually convert to a buying customer.
Despite this obvious problem, there are no
comprehensive methods to objectively
measure the digital engagement of a potential
customer and use it to increase conversions
to improve the bottom line.
OUR SOLUTION
Our SaaS based Digital Engagement
Scoring Platform analyzes the digital
experience to not only gain deeper insights
into customer behaviors, but to actually
improve your customers’ digital engagement
by making it;
• Objectively Measurable
• Benchmark-able
• Actionable
Using multiple machine learning algorithms,
the platform finds patterns of customer
behavior using data acquired in real-time,
individually, and without surveys, using only
the actions of an individual when they are
active on an e-commerce site. This can be
combined with actual purchase data to model
customer behavior for improving a company’s
• Site Engagement Performance
• Lead Scoring
• Customer Segmentation
• Predictive User / Item Recommendations
• Loyalty / Churn Identification
For e-commerce and digital marketing, our
Digital Engagement Scoring Platform can;
• Be tailored to the organization on a per
site or across sites basis.
• Use parameters in the machine learning
algorithms that the organization believes
are relevant based on experience.
• Be easily customized for specific customer
experience, site level tasks and specified
digital events.
• Import performance metrics from other
systems, including in-house data
• Integrate with marketing automation and
CRM to create, actionable calls-to-action
for enhancing customer engagement
THE BUSINESS APPLICATION
The core of the customer’s journey is digital
engagement – website, email, search results,
online advertising, and even within the contact
center – SMS, chat, and various messaging
apps.
Being able to compare a potential buyer’s
behavior to past buyers and non-buyers in
real-time allows a company to intervene and
motivate the non-buyer to successfully
complete the customer journey.
Recognizing patterns of potential churning
customers and permit earlier intervention can
be the difference between successfully
retaining customers or losing them for life.
THE MARKET
The $2 trillion e-commerce market with low
conversions, high cart abandonment rates and
the problems with survey-based experience
measurement; organizations heavily reliant on
their digital experience for sales, customer
experience, and retention are looking for
smarter technologies and applications to
improve performance. Even incremental,
modest improvements in conversions and
reduction of cart abandonment can make a
tremendous impact on a company’s revenues.
OUR TEAM
• Srinivas Kilambi, PhD: Founder & CEO
• David Dodds, PhD: Co-Founder & Director
• Ram Mukkavilli, COO
• Suresh Mahadevan, VP Technology
• Matthew Rosenhaft, CMO
• Nagesh Murugula, Director Investor Relations