Gaurav Singh, the GM of Squad Digital - one of Africa's largest digital agencies started off Social Media Day Nairobi by showing the Kenyan Digital Landscape and trends that are shaping the future of Kenya.

2. 01
Kenyan Digital
Landscape
& Trends

3. 11.8 million
Kenyans out of a total
You can now reach
1 in 3 Kenyans on an
online platform.
44 million are online
Source: CCK REPORT

4. 11.8 million
Kenyans out of a total
You can now reach
1 in 3 Kenyans on an
online platform.
44 million are online
40% Your target
market
comprises a
significant part
of the online kenyan of the digital
population are audience
25-45 years old
Source: SYNOVATE DIGITAL DIVIDE

5. Source: TNS DIGITAL LIFE
11.8 million
Kenyans out of a total
You can now reach
1 in 3 Kenyans on an
online platform.
44 million are online
40% Your target
market
comprises a
significant part
of the online kenyan of the digital 60%
population are audience Higher Smart phone usage
means a rising number of
25-45 years old affluent mobile users.
Growing mobile web usage of Kenyans online use
allows you to connect with only their mobile phone
your customers at their to connect. Smart
point of need
phone usage has gone
up by 45%

6. A highly engaged audience on
social media lowers your cost of
You can now reach contact as you utilise earned
1 in 3 Kenyans on an
11.8 million
media more
online platform.
Kenyans out of a total
44 million are online 6.5spent by kenyans on
hours
a week are
social media. This is 4 times the
Mobile is the global average
primary platform
for connection
40% Your target
60%
market Higher Smart phone usage
comprises a means a rising number of
significant part affluent mobile users.
of the online kenyan Growing mobile web usage of Kenyans online use
of the digital
population are audience allows you to connect with only their mobile phone
your customers at their to connect. Smart
25-45 years old point of need
phone usage has gone
Source: TNS DIGITAL LIFE
up by 45%

13. WHY
BRANDS NEED TO BE PRESENT?
28% 6.5 hrs 40%
As friends

14. HOW?

15. WHERE?