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Connecting People and Brands in the Real World
What Are People Doing on Their Phones?                                  BY



A lot of people have mobile phones
Over 230M people in the US have mobile phones


They are not all smart phones
Only 36% of them are smart phones and about 10% have a QR Code reader


But, most people are taking pictures and texting
QR Codes Have Evolved   BY
What is a SnapTag?                                                              BY




A SnapTag is branded mobile barcode, composed of a logo or icon and a Code Ring.




Using SnapTags, your logo can create a thousand different ways to interact with your customer.
SnapTag Advantages                                                                 BY




SnapTags can be activated by anyone with a camera phone
(85% mobile phones have a camera)


SnapTags are branded and iconic
(Consumers recognize the SnapTag and associate it with your trusted brand)


SnapTags are connected to a smart marketing platform
(Create analytics dashboard and campaign logic that are most meaningful and effective for your brand)

SnapTags are social
(Drive Likes and Follows from any SnapTag)
Warner Brothers
  How SnapTags Work:   Inception DVD Launch                    BY


                       Snap          Send           Receive         Engage

Snap & Send
Any camera phone




                   Open the App   Hover to Decode   Dialog Opens     Engage




Mobile App Scan
iPhone & Android
Smart Marketing Platform - SnapTag Code Rings               BY




     Print Ads

                         Patent-pending Code Ring allows for media
                         placement & consumer behavior tracking.




  Out of Home        Packaging             Point of Sale




                                                                     7
What SnapTags Can Do For Marketers                             BY



 MARKETERS ADD SNAPTAGS     PEOPLE ACTIVATE                 MARKETERS’ ACHIEVE
  TO OFFLINE MARKETING    SNAPTAGS TO GET STUFF         OBJECTIVES FASTER & CHEAPER




     At Events
                                                          Find Hand Raisers (CRM)



                           Coke Zero has spoken –
                           You Win! Show this
                           message for a prize. Reply
Packaging & In Store       Z to get updates.


                                                                 Tell Your Story




                                                        Build Social Media Databases
 Traditional Media
SnapTags: Invented for Marketers                  BY




       Smarter              Branded   More Accessible
 Enabling Marketing
                                      Accessible to the 88% of
 Campaigns
                                      consumers via Snap & Send
                                      Capability
 Dynamic Message Dialog
                                      SnapTag Reader
 Engagements easily
                                      Application enables
 convert to a mobile
                                      Scanning for iPhone &
 relationship
                                      Droid consumers
 Just a click away from a
 Facebook ‘Like’

 Robust Analytics
HISTORY OF BARCODES                                                                BY




                       Invented by Toyota
   First used by            subsidiary                                SpyderLynk invents SnapTag
 Wrigley Juicy Fruit      (Denso-Wave)                                used by Toyota and Wrigley
       1962                   1994                    2003                     2006




     UPC Code                 QR Code               QR Codes                  SnapTags
Invented to get product Invented for tracking      Japanese start       Invented for marketers
  Info and pricing from parts in manufacturing   using QR Codes for
 Packaging at checkout                               marketing
Consumer Decision Journey                                BY




   Activating Strategies at All Stages of Consumer Purchase Cycle
SnapTags Applications: How Brands Use Them
                                             BY
Smart Platform                                              BY

                                         l
    Consumer Experience                  l   Behind the Scenes
                                         l
                                         l
                                         l
                                         l
                                         l
                                         l
                                         l
                                         l
                                         l
                                         l
                                         l
                                         l
                                         l
                                         l
                                         l
                                         l
                                         l
                                         l
                                         l
                                         l
                                         l
                                         l
                                         l
                You have just won 10
                Orbit Bucks. Use code    l
                XL77R3PL to redeem at    l
                orbitbucks.com. Reply    l
                ORBIT to get program     l
                updates. Click here to   l
                LIKE us on Facebook.
                                         l
                                         l
                                         l
                                         l
                                         l
                                         l
CLIENTS   BY




               14
Smart Marketing Platform - Analytics   BY




                                            15
Smart Marketing Platform - Solutions                                    BY



                        Marketing Activation

                     Cause                       Promotional
                    Marketing                   Instant win,
                 Mobile donations,              sweeps, free
                   join a cause              samples, scavenger
                                                    hunt

                                                          Promotional
                                                          Agencies




                   Commerce                        Content
                 Coupons, gift cards,             E-brochures,
                   purchase, store               videos, images,
                       finder                      recipes, tips
                                                          Content
                            Ecommerce                   Management
                               Sites                      Center




                                        Social
                        Like, Follow, Post, Tweet, Email
Mobile Barcode Landscape                                             BY




                    SnapTag               QR CODE                Microsoft Tag




 CUSTOMIZATION         Fully                Limited                  Limited


 U.S. REACH           85%                    35%                          35%
                 (Any camera phone)   (Smart phone required)   (Smart phone required)

 SNAP & SEND           YES                    NO                          NO

 SCANNING APP    SnapTag Reader        Any QR Reader            MS Tag Reader

                   Full Analytics      Web Analytics or         Web Analytics or
 ANALYTICS       from SpyderLynk          Provider                 Provider

                 Activate a brand      Open website or          Open website or
 FUNCTIONALITY      campaign           other mobile app         other mobile app
TRY IT NOW                                                   BY




Let's take a test drive and see what this thing can do.




Two Ways to Try:
•   SCAN with the SnapTag Reader App . To get the App, text APP to 95871
•   SNAP & SEND any single SnapTag above to 95871 or promo@snaptag.mobi

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SpyderLynk Branded SnapTags Overview w.out Background

  • 1. POWERED BY Connecting People and Brands in the Real World
  • 2. What Are People Doing on Their Phones? BY A lot of people have mobile phones Over 230M people in the US have mobile phones They are not all smart phones Only 36% of them are smart phones and about 10% have a QR Code reader But, most people are taking pictures and texting
  • 3. QR Codes Have Evolved BY
  • 4. What is a SnapTag? BY A SnapTag is branded mobile barcode, composed of a logo or icon and a Code Ring. Using SnapTags, your logo can create a thousand different ways to interact with your customer.
  • 5. SnapTag Advantages BY SnapTags can be activated by anyone with a camera phone (85% mobile phones have a camera) SnapTags are branded and iconic (Consumers recognize the SnapTag and associate it with your trusted brand) SnapTags are connected to a smart marketing platform (Create analytics dashboard and campaign logic that are most meaningful and effective for your brand) SnapTags are social (Drive Likes and Follows from any SnapTag)
  • 6. Warner Brothers How SnapTags Work: Inception DVD Launch BY Snap Send Receive Engage Snap & Send Any camera phone Open the App Hover to Decode Dialog Opens Engage Mobile App Scan iPhone & Android
  • 7. Smart Marketing Platform - SnapTag Code Rings BY Print Ads Patent-pending Code Ring allows for media placement & consumer behavior tracking. Out of Home Packaging Point of Sale 7
  • 8. What SnapTags Can Do For Marketers BY MARKETERS ADD SNAPTAGS PEOPLE ACTIVATE MARKETERS’ ACHIEVE TO OFFLINE MARKETING SNAPTAGS TO GET STUFF OBJECTIVES FASTER & CHEAPER At Events Find Hand Raisers (CRM) Coke Zero has spoken – You Win! Show this message for a prize. Reply Packaging & In Store Z to get updates. Tell Your Story Build Social Media Databases Traditional Media
  • 9. SnapTags: Invented for Marketers BY Smarter Branded More Accessible Enabling Marketing Accessible to the 88% of Campaigns consumers via Snap & Send Capability Dynamic Message Dialog SnapTag Reader Engagements easily Application enables convert to a mobile Scanning for iPhone & relationship Droid consumers Just a click away from a Facebook ‘Like’ Robust Analytics
  • 10. HISTORY OF BARCODES BY Invented by Toyota First used by subsidiary SpyderLynk invents SnapTag Wrigley Juicy Fruit (Denso-Wave) used by Toyota and Wrigley 1962 1994 2003 2006 UPC Code QR Code QR Codes SnapTags Invented to get product Invented for tracking Japanese start Invented for marketers Info and pricing from parts in manufacturing using QR Codes for Packaging at checkout marketing
  • 11. Consumer Decision Journey BY Activating Strategies at All Stages of Consumer Purchase Cycle
  • 12. SnapTags Applications: How Brands Use Them BY
  • 13. Smart Platform BY l Consumer Experience l Behind the Scenes l l l l l l l l l l l l l l l l l l l l l l l You have just won 10 Orbit Bucks. Use code l XL77R3PL to redeem at l orbitbucks.com. Reply l ORBIT to get program l updates. Click here to l LIKE us on Facebook. l l l l l l
  • 14. CLIENTS BY 14
  • 15. Smart Marketing Platform - Analytics BY 15
  • 16. Smart Marketing Platform - Solutions BY Marketing Activation Cause Promotional Marketing Instant win, Mobile donations, sweeps, free join a cause samples, scavenger hunt Promotional Agencies Commerce Content Coupons, gift cards, E-brochures, purchase, store videos, images, finder recipes, tips Content Ecommerce Management Sites Center Social Like, Follow, Post, Tweet, Email
  • 17. Mobile Barcode Landscape BY SnapTag QR CODE Microsoft Tag CUSTOMIZATION Fully Limited Limited U.S. REACH 85% 35% 35% (Any camera phone) (Smart phone required) (Smart phone required) SNAP & SEND YES NO NO SCANNING APP SnapTag Reader Any QR Reader MS Tag Reader Full Analytics Web Analytics or Web Analytics or ANALYTICS from SpyderLynk Provider Provider Activate a brand Open website or Open website or FUNCTIONALITY campaign other mobile app other mobile app
  • 18. TRY IT NOW BY Let's take a test drive and see what this thing can do. Two Ways to Try: • SCAN with the SnapTag Reader App . To get the App, text APP to 95871 • SNAP & SEND any single SnapTag above to 95871 or promo@snaptag.mobi