1) The document describes the Spruiker Hire GLC Method workshops which are aimed at improving the performance of retailers and shopping centers. 2) The workshops involve presentations to all retailers on strategies to compete with online retail, as well as 1/2 day sessions covering topics like store presentation, customer loyalty, and event management. 3) Individual consultations are also provided to select retailers to help improve performance or step up to the next level, and a summary report is delivered within 14 days with recommendations.

1. Building Vital Profitable Retail Communities
The Spruiker Hire
GLC Method Workshops

2. The Spruiker Hire
GLC Method Workshops
As a Centre Manager I have developed strategies that
consistently lead to:
THESPRUIKERHIREGLCMETHODWORKSHOPS 01
 profitable tenants
 increased occupancy
 increased customer numbers
 increased community access
Grow and attract more high performing retailers
Clarify and Leverage your unique identity; and
Enhance your standing in the Community
When you implement the Spruiker Hire GLC
Method you will:

3. The GLC Approach
The GLC approach will ensure that the majority of your retailers
will be exposed to the thinking and will all be ‘on the same page’
moving forward:
THESPRUIKERHIREGLCMETHODWORKSHOPS 02
Day One:
Key Note Presentation
• 45 minutes
• Concept overview
• All retailers and staff
invited
Question Time
• 1 hour
1 2
Summary Report & Recommendations:
I will deliver a summary report and recommendations in accordance with the
GLC Method within 14 days of completion.
Day Two:
3 x 1/2 day sessions
(identical content)
• 9am-12.30pm;
• 1.30pm-5pm;
• 6pm-9.30pm
Day Three:
1 on 1 with 5 retailers
• 45 minute 1 on 1
sessions with up to 5
nominated retailers
Review meeting with you/
your team
3

4. Workshop Content
Key Note –
Overview of Spruiking is Back – in store strategies to compete with
online retail
1
3 ½ hour workshops – 12 step plan to
improve Retailer Performance
Each workshop will cover the following topics:
Internal store presentation
External store presentation
Stock levels
Team Performance
Gaps Training
Customer Loyalty
Landlord/Centre
Management Collaboration
Community Interface
Sales analysis
Event Management
(including planning and
checklists)
And Spruiking! (including
script writing)
….and finally: Review,
refine and repeat
2
THESPRUIKERHIREGLCMETHODWORKSHOPS 03

5. Workshop Content
All templates will also be supplied in electronic format for
downloading and can include the shopping centre/precinct logo plus
an electronic copy of the Spruiker Hire powerpoint presentation.
Each participant will be
supplied with a workbook
which will include a number
of template checklists for:
1. Goal setting
2. Self assessment
3. Spruiker script writing
4. Event action plans
5. Theming ideas checklist
6. Top spruiking tips
7. Event evaluation
8. Mini marketing plan
THESPRUIKERHIREGLCMETHODWORKSHOPS 04
FREE Workbook and 8 Templates!

6. THESPRUIKERHIREGLCMETHODWORKSHOPS 05
Spruiker Hire GLC Method Summary
Report and Recommendations
To be delivered within 14 days of completion
4
Workshop Content
One on One Discovery Consultations with up
to 5 Individual Retailers
Your choice who to receive the one on one consultations. Choose
either:
Distressed retailers to help improve their performance
High performing retailers to help them make the decision to step
up to the next level
…or a combination of both.
3

7. About Desley Cowley
#eclecticdabbler
Desley is a licensed shopping centre manager, speaker, trainer and
facilitator who specialises in building sustainable shopping centre
communities.
She works with owners and developers to turn underperforming retail assets into vital and
profitable community hubs.
Desley’s been managing shopping centres for more than 26 years for private and institutional
investor owners and has been directly responsible for the profitability of over $300m in retail
assets and has contributed to the success of more than 400 retailers across 4 states.
As an example, when she implemented these principles at one underperforming
shopping centre, results turned around from the centre being 2.5% to 3% BELOW 
the industry benchmarks over the prior two years to 2.5% to 3% ABOVE  industry
benchmarks moving forward. In a centre with an annual turnover of more than $50m
this level of achievement can equate to literally millions of dollars in increased retail
sales for the centre.
Desley is known for turning underperforming retail assets into vital and profitable community
hubs that get better results through commitment to community and better use of shared
retail spaces.
You can connect with Desley on LinkedIn and check out some of
her blogs: www.linkedin.com/company/spruiker-hire
Desley Cowley
THESPRUIKERHIREGLCMETHODWORKSHOPS 06
15 minutes FREE chat with Desley about your community woes
Phone 0419 817 973
or email desley.cowley@spruikerhire.com
OFFER

8. What we do
Shopping Centre Management and Planning
Retailer Training
National Talent Directory
Licensed Real Estate Agent (lic no 3232669)
Contact Details
Desley Cowley
E: desley.cowley@spruikerhire.com
P: 0419 817 973
PO Box 8169, Allenstown. Q 4700
www.spruikerhire.com
Building Vital Profitable Retail Communities
   