Learn how major sports teams, networks, and leagues are enhancing the game-day experience with innovative in-stadium, online, and broadcast social integrations. From the jumbotron to the second screen, smart marketers are using social participation and swanky in-venue social activations to deliver outstanding sporting experiences for their fans. Uncover what’s now, what’s new, and what’s next in the convergence of sports and social.

1. Convergence Sports &
Social: The Game-day
Experience
Host: Peter Scott, Turner Sports
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December 2011- Mass Relevance Integration

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7. 150

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9. Realtime Highlights

10. #Seat140

11. Twitter Social Scoreboard

12. Instagram Photo
TwitPic
Twitter + Instagram
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16. Meet the Panelist
Robert Rodriguez
Director, Digital Media
FOX Deportes
Kelly Mosier
Director, Digital Communications
University of Nebraska
Scott Leightman
Director of Communications,
USA Swimming
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17. Innovation for the
Multicultural Sports Fan
Robert Rodriguez, FOX Deportes Digital
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18. US Hispanic & Sports
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94 percent of Hispanics
males say they’re sports
fans, and 56 percent of
Hispanic males consider
themselves avid fans
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*Nielsen 2013: HUDDLE UP: U.S. HISPANICS COULD BE A BOON FOR NETS, LEAGUES AND ADVERTISERS

20. Hispanics are more likely to
download apps, chat, stream
video, listen to music and play
games than non-Hispanics
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#SFSummit *Ad Age's 2014 Hispanic Fact Pack

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24 percent of Hispanics say they use a tablet to watch sports content
while 27 view content on a smart phone, compared with 12 and 15
percent among non-Hispanics, respectively.
*Nielsen 2013: HUDDLE UP: U.S. HISPANICS COULD BE A BOON FOR NETS, LEAGUES AND ADVERTISERS

22. Who is the US Hispanic Audience
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23. #Trending Power
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FOX Deportes Digital

25. Competitive Landscape
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26. FOXDeportes.com
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27. 2014 Growth Story
FoxDeportes.com garnered 744K unique visitors in August 2014, more than
ESPNDeportes.com (716K) and the site’s highest unique visitor traffic to date!
FOXDeportes.com produced significant growth across all key metrics in August 2014.
Uniques were up by +114% ,
Total Visits up by +152%
Page Views up by +28%
As of September, FOXDEportes.com maintains its lead in social media followers,
attracting 8.3M Facebook followers which is more than any other Spanish language
sports network combined.
FOXD’s YouTube channel has also grown in July 2014 with 502k video views, a +15%
uptick from the previous month.
Source: comScore Multi-Platform, US ONLY; August 2014 vs. August 2013

28. Innovation for our users
Twitter Amplify
We worked with Twitter to create the first Amplify
program for Spanish language content.
Deliver exciting highlight clips from Fox Deportes
and the UEFA Champions League to users
actively engaged in the live conversation around
the Champions League season

29. Innovation for our users
Live stream of the Super Bowl
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30. Innovation for our users
Live voting via Social in the MLB All Star Game
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31. Innovation for our users
Redefining Spanish sports content and coverage

32. A total commitment is paramount to reaching
the ultimate in performance.
– Tom Flores
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33. Enhancing the In-Event
Experience through Social
Scott Leightman, @USASwimming
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34. If you build it,
they WILL come
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37. ALL IN!
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38. “The future is about giving
people an extremely contextual
experience. People love to
participate.”
- Vivek Ranadive
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40. WIIFM?

41. Expand your venue
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42. 6500 mentions of
#funnestsport and
205 participants in
1 hour

43. engage

44. + 373%
26,233 > 7,037
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46. Equip your fans,
Let them participate,
Watch the engagement,
Elevate the experience.
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Stories OF your brand,
not FROM your brand.
Kelly Mosier

48. YouTube’s 9th most watched
sports video in 2013.
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49. People are interested in
people, not buildings.
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50. The crowd is OUR story
when we connect the the
community to their stories.
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51. #Huskers Twitter is weird
Twitter.
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56. Listening puts SOCIAL
into Social Media
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57. #Westerkamping
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“What an awesome
day!! GBR! There is no
place like Nebraska!”
-Danielle Schalk
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60. “Best fans in football. #GBR”
-@jackgangwish
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61. Connect the fans,
Connect the team,
Connect the brand.
Tell their stories.
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