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Wednesday 14 December 2011
Intro
    We created Blood Trail to be adapted and
    used by anyone, anywhere - so there is no
    single way to experience it. The next few
    slides provide a bit of background and
    some tips and ideas to help get you
    started.




Wednesday 14 December 2011
blood trail
     Blood Trail is what we call a ‘Crowdtrail’
     experience. The objective is to set a
     sequence of tasks that, when successfully
     completed, set the audience on a trail
     that leads to a single destination, i.e. an
     event, gig, party or whatever you have in
     mind.
     In Blood Trail, the main character is Abigail, an investigative journalist
     who has been tracking an organisation known as the ‘Acolytes’ for the
     past few years. During her investigation she is captured and held
     prisoner to stop her discovering more about Orlock and the Rising.
     Ever the resourceful person though she uses her skills to gain access to
     a communication feed so that she can seek outside help.

     There are seven main tasks that players must complete in order to
     help Abigail. Each task is accompanied by instructions from Abigail in
     her cell. As each task is completed the team learn more about the plot
     and receive extra information that will help lead them to their final
     destination.




Wednesday 14 December 2011
task overview                                                                                                 In your local copy of Blood
                                                                                                                 Trail you will see we have
      Task 1: The sign of the Acolytes                                                       Extra               added extra tips and ideas
                                                                                                                 in the ‘Your notes’ tab on
      Abigail directs the team to go to the place where Elizabeth was last
      seen (the place mentioned in the Newspaper article). Once there                                            each task.
      they need to find a code.



      Task 2: Unravel the riddle                                             Task 4: One in five
      Having accessed the comms network, Abigail instructs the team to       The Acolytes are onto the team and Abigail warns they may have
      solve a riddle which provides a location for the next code.            set a trap. There are five codes in places you have selected. Only
                                                                             one is the right one.
      Reward: Second map segment
                                                                             Reward: Last map segment

      Task 3: A code for two                                                 Task 5: Tracking the priest
      Abigail asks the team to go undercover. You decide the location
      where the team will go to try and find the two parts of a code.         The High Priest is in town and Abigail instructs the team to get a
                                                                             photo without being caught. You decide where the Priest will
      Reward: Third map segment                                              appear and provide teams with an itinerary of his movement.


                                                                             Task 6: The Rising
                                                                             The big one. Abigail instructs the team to infiltrate the Rising.
                                                                             Where and what happens is up to you. Provide additional
                                                                             supporting information if you wish on dress code, timings etc


                                                                             Task 7: Save the day
                                                                             Will entering the final code save the day?




Wednesday 14 December 2011
all on a plate

   Everything is set up and ready to go. Click the ‘Create
   a Blood Trail’ button and the software will copy a local
   version into your ‘saved experiences’ area.

   When you click ‘edit’ it will load the experience into the
   ‘Create’ process and you can start to localise the
   experience to your own needs.

   All of the videos are in place, the tasks are set up and
   we have even added some ‘game notes’ that might help
   too. What you do next is really up to you.



   You decide what
   happens and where
Wednesday 14 December 2011
A bit of planning
                                                                             Screen shot from the Create tool
     Tip: Setting up the                                                     where you decide and set up team
                                                                             mode.
     team mode
     This is an important decision. When we
     played it we knew the final venue could
     only hold 500 people so we purposely set
     the experience up in u-select team mode
     (see the Spontaniac help guide for more information on team modes)

     We also decided to turn off leader boards so that each team would not
     be aware how many other teams were taking part. Using the
     Spontaniac tool we generated our general invitation code and then
     selected a maximum of 100 teams each containing a maximum of 5
     people, giving us a maximum of 500 participants.

     The other advantage of this decision is that we only had to get 100
     people to sign up. Once they did, the software gives them a ‘friend
     code’ and they are instructed to set up their own team and invite up
     to 4 friends to join them.




Wednesday 14 December 2011
sending the invite
    Spontaniac gives you the
    invite code -what happens
    next is up to you.
   How we got it started

   We printed a map showing the final location and
   divided it into four pieces. The first piece was used
   as part of our invitation to play. We placed the
   following in white envelopes:
    • The 1/4 piece of the map. On the back we placed
       a message from Abigail asking for help.
    • A newspaper clipping that provided information
       relating to where Elizabeth disappeared
    • A Spontaniac code and basic instructions on use

   With 250 invite ‘envelopes’ to hand we simply
   charged around the place and handed them out
   randomly. The first 100 to enter the code were
   invited to create a team and begin the Blood Trail.

   Tip: We created the newspaper clipping using this online tool.
        http://www.fodey.com/generators/newspaper/snippet.asp


Wednesday 14 December 2011
www.spontaniac.com
Wednesday 14 December 2011

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Tips for creating a Blood Trail

  • 2. Intro We created Blood Trail to be adapted and used by anyone, anywhere - so there is no single way to experience it. The next few slides provide a bit of background and some tips and ideas to help get you started. Wednesday 14 December 2011
  • 3. blood trail Blood Trail is what we call a ‘Crowdtrail’ experience. The objective is to set a sequence of tasks that, when successfully completed, set the audience on a trail that leads to a single destination, i.e. an event, gig, party or whatever you have in mind. In Blood Trail, the main character is Abigail, an investigative journalist who has been tracking an organisation known as the ‘Acolytes’ for the past few years. During her investigation she is captured and held prisoner to stop her discovering more about Orlock and the Rising. Ever the resourceful person though she uses her skills to gain access to a communication feed so that she can seek outside help. There are seven main tasks that players must complete in order to help Abigail. Each task is accompanied by instructions from Abigail in her cell. As each task is completed the team learn more about the plot and receive extra information that will help lead them to their final destination. Wednesday 14 December 2011
  • 4. task overview In your local copy of Blood Trail you will see we have Task 1: The sign of the Acolytes Extra added extra tips and ideas in the ‘Your notes’ tab on Abigail directs the team to go to the place where Elizabeth was last seen (the place mentioned in the Newspaper article). Once there each task. they need to find a code. Task 2: Unravel the riddle Task 4: One in five Having accessed the comms network, Abigail instructs the team to The Acolytes are onto the team and Abigail warns they may have solve a riddle which provides a location for the next code. set a trap. There are five codes in places you have selected. Only one is the right one. Reward: Second map segment Reward: Last map segment Task 3: A code for two Task 5: Tracking the priest Abigail asks the team to go undercover. You decide the location where the team will go to try and find the two parts of a code. The High Priest is in town and Abigail instructs the team to get a photo without being caught. You decide where the Priest will Reward: Third map segment appear and provide teams with an itinerary of his movement. Task 6: The Rising The big one. Abigail instructs the team to infiltrate the Rising. Where and what happens is up to you. Provide additional supporting information if you wish on dress code, timings etc Task 7: Save the day Will entering the final code save the day? Wednesday 14 December 2011
  • 5. all on a plate Everything is set up and ready to go. Click the ‘Create a Blood Trail’ button and the software will copy a local version into your ‘saved experiences’ area. When you click ‘edit’ it will load the experience into the ‘Create’ process and you can start to localise the experience to your own needs. All of the videos are in place, the tasks are set up and we have even added some ‘game notes’ that might help too. What you do next is really up to you. You decide what happens and where Wednesday 14 December 2011
  • 6. A bit of planning Screen shot from the Create tool Tip: Setting up the where you decide and set up team mode. team mode This is an important decision. When we played it we knew the final venue could only hold 500 people so we purposely set the experience up in u-select team mode (see the Spontaniac help guide for more information on team modes) We also decided to turn off leader boards so that each team would not be aware how many other teams were taking part. Using the Spontaniac tool we generated our general invitation code and then selected a maximum of 100 teams each containing a maximum of 5 people, giving us a maximum of 500 participants. The other advantage of this decision is that we only had to get 100 people to sign up. Once they did, the software gives them a ‘friend code’ and they are instructed to set up their own team and invite up to 4 friends to join them. Wednesday 14 December 2011
  • 7. sending the invite Spontaniac gives you the invite code -what happens next is up to you. How we got it started We printed a map showing the final location and divided it into four pieces. The first piece was used as part of our invitation to play. We placed the following in white envelopes: • The 1/4 piece of the map. On the back we placed a message from Abigail asking for help. • A newspaper clipping that provided information relating to where Elizabeth disappeared • A Spontaniac code and basic instructions on use With 250 invite ‘envelopes’ to hand we simply charged around the place and handed them out randomly. The first 100 to enter the code were invited to create a team and begin the Blood Trail. Tip: We created the newspaper clipping using this online tool. http://www.fodey.com/generators/newspaper/snippet.asp Wednesday 14 December 2011