1. with a sting…

2. Who are Cherry and Lime?
• Cherry and Lime was started by James Leckey
of Leckey Design Ltd.
• They specialize in the design of pastorally
supportive products for children and adults
with special needs.
• The aim of Cherry and lime is to create videos
that advertise a brand and help engage the
customers.

3. What is a Sting?
• A ‘Sting’ is a short animation/movie that
engages the audience and creates interest in a
brand.
• Can be used to quickly grab the attention of
the audience.
• Are a fast effective (subliminal) answer to
advertising.

4. Where did I start looking?
• TV advertising
• Internet viral ads
• Bus shelters
• Shop windows
• 3D mapping/projections onto architecture
• Social Media websites (Facebook etc)

5. Research

6. Best Examples
• Augmented stings/business cards
• 3D mapping is at the forefront of advertising
across Europe, I experienced this as I was on
my Erasmus
• Short car stings with unexpected twists
• Eye catching and influence/intrigue the
customer
• Minimal time/Maximum effect

7. My ideas
• Character Design
• Create a scene
• Incorporate identity/logo
• Short history
• Future direction
• Focus on mission

8. Character ideas
• Cherry and Lime? (too obvious)
• Should reflect their aims/mission
• For all ages (as first project is for Leckey
Design Ltd.)
• Cartoon styled characters with individual
characteristics
• Represent the company

9. Character possibilities
• Focus on the head of the character
• Retro old style cartoon
• Simple body structure
• Quirky characteristics
• Fun/engaging
• Happy displaying passion for mission

10. Music/Sound
• Quiet soundtrack/background track
• Focus on voices/sound of the characters
• Sound produced as the characters react with
their 3D environment
• Possibility of viral content
• Make it memorable (e.g. coke with lime ad)
• Include the name?

11. Environment Ideas
• Creative space
• Fun
• Projection of characters onto surface
• Interaction with objects
• Relevant content within scene
• Environment will develop as my concepts
develop and storyboards will help work out
the overall layout

12. Early concept

13. Feedback
• Why the ‘Radio head’?
• What type of body (cartoon or more robotic)
• What other pieces of technology can be used
as the head?
• Make it relevant to the company
• Think retro cartoon style
• Look at current examples/trends

14. Possible learning curves
• Editing video/3D animation using After Effects
• Development of characters in 3ds max and
advancing in animation skills
• Making use of various rendering techniques in
order to achieve best outcome
• Professional outcome presented with all
relevant paperwork and development
concepts

15. Cherry and Lime visit
• Animated corporate videos for internet
• Create videos that change your life
• Creative scripting
• Engage customer with music
• Communicate feeling/emotion
• Important storyboarding
• Retro/old style

16. The Logo
Cherry and Lime
Font Experimentation Incomplete? Unknown future

17. Their studio
• Open friendly working environment
• Area for story boarding and discussing work
with client
• Meetings on Friday with client
• Good communication between colleagues
• Don’t be afraid to raise any issues and be
honest
• Team work

18. Where am I going?
• 3D animation involving multiple characters
• Experimentation with concepts
• Work with possible outcomes
• Consider the environment in which the sting
could be displayed
• Possibility of permanent installation
• Where will sting be displayed?

19. My plan
• Further research
• Concept sketches
• Storyboard possible animation sequence
• Develop 3D models
• Develop final storyboards
• Character rigging and animation
• Test animation sequences

20. My final outcome
• Incorporates my character design based on
old style retro camera.
• Includes simple Cherry and Lime character
animation.
• Characters react with their environment and
engage the customers.
• Display humor and energy but also maintain
integrity.