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Online	
  Services	
  


March	
  8,	
  2012	
  
Online	
  Services	
  
Tomas	
  Barreto	
  
Engineering	
  Manager,	
  Box	
  
About	
  Box	
  
!    Based	
  on	
  a	
  simple,	
  powerful	
  idea:	
  people	
  
     should	
  be	
  able	
  to	
  access	
  and	
  share	
  their	
  
     content	
  from	
  anywhere	
  
!    Customers	
  include	
  8	
  million	
  individuals,	
  small	
  
     businesses	
  and	
  Fortune	
  500	
  companies	
  	
  
!    Industry	
  Awards	
  and	
  RecogniLon:	
  
     –  "Visionary"	
  Managed	
  File	
  Transfer	
  SoluLon	
  -­‐	
  
        Gartner	
  
     –  Leader	
  in	
  Mobile	
  CollaboraLon	
  –	
  Forrester	
  Wave	
  
     –  36th	
  Fastest	
  Growing	
  Company	
  in	
  North	
  America	
  

                     Burlingame,	
  March	
  8,	
  2012	
                        Copyright	
  ©	
  2011,	
  Splunk	
  Inc.	
  
My	
  Role	
  
!   Engineering	
  Manager	
  at	
  Box.Net	
  
!   Passion	
  for	
  innovaLve	
  products	
  that	
  drive	
  business	
  
    value	
  
!   Economics	
  and	
  Computer	
  Science,	
  Duke	
  University	
  
!   Core	
  funcLons	
  of	
  the	
  team:	
  
     –  Product	
  development	
  in	
  a	
  fast	
  release	
  environment	
  
     –  Ensure	
  effecLve	
  alignment	
  with	
  operaLons	
  
     –  Product	
  innovaLon,	
  improved	
  security,	
  scaling	
  for	
  growth	
  



                   Burlingame,	
  March	
  8,	
  2012	
                                  Copyright	
  ©	
  2011,	
  Splunk	
  Inc.	
  
Key	
  Business	
  Aributes	
  and	
  Dev	
  ImplicaLons	
  

!    Focus	
  on	
  innova0on	
  –	
  need	
  to	
  get	
  high	
  quality	
  features	
  out	
  quickly	
  
!    Rapid	
  growth	
  –	
  ensure	
  product	
  and	
  infrastructure	
  scales	
  
!    Customer	
  focus	
  –	
  DevOps	
  approach	
  criLcal	
  in	
  fast	
  problem	
  resoluLon	
  
!    Security	
  –	
  addressing	
  security	
  gaps	
  and	
  proacLvely	
  prevenLng	
  aacks	
  
!    Applica0on	
  intelligence	
  –	
  understand	
  how	
  to	
  market,	
  what	
  to	
  build	
  




                  Burlingame,	
  March	
  8,	
  2012	
                                   Copyright	
  ©	
  2011,	
  Splunk	
  Inc.	
  
Ge_ng	
  Started	
  with	
  Splunk	
  
!   In-­‐house	
  excepLon	
  monitoring	
  and	
  logging	
  soluLon	
  
!   Event	
  based	
  system	
  –	
  having	
  scalability	
  issues	
  
!   Requirement	
  to	
  improve	
  dev	
  visibility	
  into	
  applicaLon	
  logs	
  
!   Evaluated	
  open	
  source	
  vendors	
  vs.	
  in-­‐house	
  build	
  vs.	
  Splunk	
  
!   Deployed	
  Splunk	
  with	
  a	
  small	
  iniLal	
  license	
  




                                                                            >	
  
                Burlingame,	
  March	
  8,	
  2012	
                                     Copyright	
  ©	
  2011,	
  Splunk	
  Inc.	
  
TroubleshooLng	
  with	
  Splunk	
  
Data	
  Sources:	
  
!   ApplicaLon	
  logs	
  (PHP	
  web	
  
    applicaLon,	
  Scala	
  backend	
  
    services,	
  Apache)	
  
Users:	
  
!   Engineers	
  /	
  tech	
  operaLons	
  
Use	
  Cases:	
  
!   Visualize	
  Data	
  
!   Troubleshoot	
  and	
  debug	
  



                 Burlingame,	
  March	
  8,	
  2012	
     Copyright	
  ©	
  2011,	
  Splunk	
  Inc.	
  
IT	
  and	
  Business	
  Insight	
  Dashboards	
  
Metrics	
  Tracked:	
                                      Benefits:	
  


                                                   >	
  
!    Uploads	
  (success	
  by	
  browser)	
               !    Results	
  of	
  markeLng	
  acLvity	
  
!    Breakdown	
  of	
  upload	
  types	
                       related	
  to	
  feature	
  release	
  
!    Capacity	
  modeling	
  metrics	
                     !    Insight	
  into	
  trending	
  analysis	
  
                                                           !    Capacity	
  planning	
  and	
  scaling	
  




          Burlingame,	
  March	
  8,	
  2012	
                                               Copyright	
  ©	
  2011,	
  Splunk	
  Inc.	
  
IT	
  and	
  Business	
  Insight	
  Dashboards	
  




   Burlingame,	
  March	
  8,	
  2012	
     Copyright	
  ©	
  2011,	
  Splunk	
  Inc.	
  
Service	
  Performance	
  Dashboard	
  
                                          !    Ensuring	
  SLA	
  compliance	
  
           Benefits	
                      !    ProacLve	
  problem	
  resoluLon	
  
                                          !    Beer	
  experience	
  for	
  customers	
  




 Burlingame,	
  March	
  8,	
  2012	
                                                   Copyright	
  ©	
  2011,	
  Splunk	
  Inc.	
  
Insight	
  into	
  Mobile	
  Apps	
  

                                         Benefits:	
  
                                         !    Visibility	
  into	
  mobile	
  app	
  usage	
  and	
  
                                              trends	
  
                                         !    Helps	
  understand	
  investment	
  from	
  a	
  
                                              development	
  standpoint	
  
                                         !    Highlight	
  areas	
  of	
  improvement	
  /	
  
                                              issues	
  that	
  customers	
  have	
  




Burlingame,	
  March	
  8,	
  2012	
                                         Copyright	
  ©	
  2011,	
  Splunk	
  Inc.	
  
IntegraLng	
  Splunk	
  with	
  Kinect	
  (xBox)	
  @	
  Box	
  


                                           >	
                                                        >	
  
Customers	
  upload	
                                              Splunk	
  visibility	
  into	
             Move	
  map	
  visualizaLon	
  
files	
  from	
  across	
  the	
                                   upload	
  data	
  overlaid	
                with	
  Kinect	
  gestures	
  and	
  
           world	
                                                  with	
  Google	
  Maps	
  	
                 see	
  traffic	
  from	
  a	
  
                                                                 (App	
  from	
  Splunkbase)	
                 different	
  perspecLve	
  



                        Burlingame,	
  March	
  8,	
  2012	
                                                            Copyright	
  ©	
  2011,	
  Splunk	
  Inc.	
  
HACKATHON:	
  Box	
  +	
  Splunk	
  +	
  Kinect	
  



                                       CLICK	
  FOR	
  VIDEO	
  



   Burlingame,	
  March	
  8,	
  2012	
                            Copyright	
  ©	
  2011,	
  Splunk	
  Inc.	
  
Benefits	
  Realized	
  with	
  Splunk	
  

!    Greater	
  visibility	
  in	
  key	
  health	
  metrics	
  	
     Engineering	
  

!    Significantly	
  reduce	
  Lme	
  to	
  resolve	
  problems	
  
!    Beer	
  collaboraLon	
  between	
  Dev	
  /	
  Ops	
  	
           Technical	
  
                                                                        OperaLons	
  
!    Improved	
  engineering	
  producLvity	
  
!    Understand	
  impact	
  of	
  new	
  feature	
  campaigns	
  
                                                                         MarkeLng	
  




               Burlingame,	
  March	
  8,	
  2012	
                    Copyright	
  ©	
  2011,	
  Splunk	
  Inc.	
  
Splunk	
  AdopLon	
  and	
  Use	
  
!   Over	
  100	
  users	
  across	
  the	
  company	
  (engineering	
  and	
  tech	
  ops	
  teams)	
  
!   Plug	
  and	
  play	
  –	
  visually	
  show	
  what	
  Splunk	
  is	
  and	
  can	
  do	
  to	
  drive	
  adopLon	
  
!   Word	
  of	
  mouth	
  led	
  by	
  iniLal	
  group	
  of	
  users	
  
!   InstrumenLng	
  logs	
  to	
  get	
  even	
  beer	
  intelligence	
  from	
  Splunk	
  
!   Tight	
  integraLon	
  with	
  Ops	
  –	
  Splunk	
  on	
  checklist	
  before	
  code	
  released	
  



             “Easy,	
  AddicLve	
  UI	
  –	
  once	
  you	
  start	
  using	
  it,	
  	
  
                             you	
  are	
  hooked.”	
  
                  Burlingame,	
  March	
  8,	
  2012	
                                             Copyright	
  ©	
  2011,	
  Splunk	
  Inc.	
  
What’s	
  Next?	
  
!    Data	
  driven	
  product	
  management	
  –	
  Splunk	
  insights	
  to	
  further	
  guide	
  
     product	
  roadmap	
  and	
  investments	
  
!   Web	
  intelligence	
  –	
  great	
  opportunity	
  to	
  influence	
  product	
  and	
  
    markeLng	
  teams	
  with	
  real-­‐Lme	
  analyLcs	
  for	
  operaLonal	
  and	
  IT	
  data	
  	
  
!   Security	
  –	
  tesLng	
  Splunk	
  for	
  a	
  few	
  security	
  use	
  cases,	
  more	
  to	
  come	
  



                  “We’re	
  not	
  even	
  scratching	
  the	
  surface	
  	
  
                            of	
  what	
  Splunk	
  can	
  do.”	
  
                 Burlingame,	
  March	
  8,	
  2012	
                                        Copyright	
  ©	
  2011,	
  Splunk	
  Inc.	
  
Thanks!	
  
                                                QuesLons?	
  



Copyright	
  ©	
  2012,	
  Splunk	
  Inc.	
                Listen	
  to	
  your	
  data.	
  

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Splunk for Online Services Event featuring Box.net

  • 1. Online  Services   March  8,  2012  
  • 2. Online  Services   Tomas  Barreto   Engineering  Manager,  Box  
  • 3. About  Box   !  Based  on  a  simple,  powerful  idea:  people   should  be  able  to  access  and  share  their   content  from  anywhere   !  Customers  include  8  million  individuals,  small   businesses  and  Fortune  500  companies     !  Industry  Awards  and  RecogniLon:   –  "Visionary"  Managed  File  Transfer  SoluLon  -­‐   Gartner   –  Leader  in  Mobile  CollaboraLon  –  Forrester  Wave   –  36th  Fastest  Growing  Company  in  North  America   Burlingame,  March  8,  2012   Copyright  ©  2011,  Splunk  Inc.  
  • 4. My  Role   !  Engineering  Manager  at  Box.Net   !   Passion  for  innovaLve  products  that  drive  business   value   !   Economics  and  Computer  Science,  Duke  University   !   Core  funcLons  of  the  team:   –  Product  development  in  a  fast  release  environment   –  Ensure  effecLve  alignment  with  operaLons   –  Product  innovaLon,  improved  security,  scaling  for  growth   Burlingame,  March  8,  2012   Copyright  ©  2011,  Splunk  Inc.  
  • 5. Key  Business  Aributes  and  Dev  ImplicaLons   !  Focus  on  innova0on  –  need  to  get  high  quality  features  out  quickly   !  Rapid  growth  –  ensure  product  and  infrastructure  scales   !  Customer  focus  –  DevOps  approach  criLcal  in  fast  problem  resoluLon   !  Security  –  addressing  security  gaps  and  proacLvely  prevenLng  aacks   !  Applica0on  intelligence  –  understand  how  to  market,  what  to  build   Burlingame,  March  8,  2012   Copyright  ©  2011,  Splunk  Inc.  
  • 6. Ge_ng  Started  with  Splunk   !  In-­‐house  excepLon  monitoring  and  logging  soluLon   !   Event  based  system  –  having  scalability  issues   !  Requirement  to  improve  dev  visibility  into  applicaLon  logs   !   Evaluated  open  source  vendors  vs.  in-­‐house  build  vs.  Splunk   !   Deployed  Splunk  with  a  small  iniLal  license   >   Burlingame,  March  8,  2012   Copyright  ©  2011,  Splunk  Inc.  
  • 7. TroubleshooLng  with  Splunk   Data  Sources:   !   ApplicaLon  logs  (PHP  web   applicaLon,  Scala  backend   services,  Apache)   Users:   !   Engineers  /  tech  operaLons   Use  Cases:   !   Visualize  Data   !   Troubleshoot  and  debug   Burlingame,  March  8,  2012   Copyright  ©  2011,  Splunk  Inc.  
  • 8. IT  and  Business  Insight  Dashboards   Metrics  Tracked:   Benefits:   >   !  Uploads  (success  by  browser)   !  Results  of  markeLng  acLvity   !  Breakdown  of  upload  types   related  to  feature  release   !  Capacity  modeling  metrics   !  Insight  into  trending  analysis   !  Capacity  planning  and  scaling   Burlingame,  March  8,  2012   Copyright  ©  2011,  Splunk  Inc.  
  • 9. IT  and  Business  Insight  Dashboards   Burlingame,  March  8,  2012   Copyright  ©  2011,  Splunk  Inc.  
  • 10. Service  Performance  Dashboard   !  Ensuring  SLA  compliance   Benefits   !  ProacLve  problem  resoluLon   !  Beer  experience  for  customers   Burlingame,  March  8,  2012   Copyright  ©  2011,  Splunk  Inc.  
  • 11. Insight  into  Mobile  Apps   Benefits:   !  Visibility  into  mobile  app  usage  and   trends   !  Helps  understand  investment  from  a   development  standpoint   !  Highlight  areas  of  improvement  /   issues  that  customers  have   Burlingame,  March  8,  2012   Copyright  ©  2011,  Splunk  Inc.  
  • 12. IntegraLng  Splunk  with  Kinect  (xBox)  @  Box   >   >   Customers  upload   Splunk  visibility  into   Move  map  visualizaLon   files  from  across  the   upload  data  overlaid   with  Kinect  gestures  and   world   with  Google  Maps     see  traffic  from  a   (App  from  Splunkbase)   different  perspecLve   Burlingame,  March  8,  2012   Copyright  ©  2011,  Splunk  Inc.  
  • 13. HACKATHON:  Box  +  Splunk  +  Kinect   CLICK  FOR  VIDEO   Burlingame,  March  8,  2012   Copyright  ©  2011,  Splunk  Inc.  
  • 14. Benefits  Realized  with  Splunk   !  Greater  visibility  in  key  health  metrics     Engineering   !  Significantly  reduce  Lme  to  resolve  problems   !  Beer  collaboraLon  between  Dev  /  Ops     Technical   OperaLons   !  Improved  engineering  producLvity   !  Understand  impact  of  new  feature  campaigns   MarkeLng   Burlingame,  March  8,  2012   Copyright  ©  2011,  Splunk  Inc.  
  • 15. Splunk  AdopLon  and  Use   !  Over  100  users  across  the  company  (engineering  and  tech  ops  teams)   !   Plug  and  play  –  visually  show  what  Splunk  is  and  can  do  to  drive  adopLon   !  Word  of  mouth  led  by  iniLal  group  of  users   !   InstrumenLng  logs  to  get  even  beer  intelligence  from  Splunk   !   Tight  integraLon  with  Ops  –  Splunk  on  checklist  before  code  released   “Easy,  AddicLve  UI  –  once  you  start  using  it,     you  are  hooked.”   Burlingame,  March  8,  2012   Copyright  ©  2011,  Splunk  Inc.  
  • 16. What’s  Next?   !  Data  driven  product  management  –  Splunk  insights  to  further  guide   product  roadmap  and  investments   !  Web  intelligence  –  great  opportunity  to  influence  product  and   markeLng  teams  with  real-­‐Lme  analyLcs  for  operaLonal  and  IT  data     !   Security  –  tesLng  Splunk  for  a  few  security  use  cases,  more  to  come   “We’re  not  even  scratching  the  surface     of  what  Splunk  can  do.”   Burlingame,  March  8,  2012   Copyright  ©  2011,  Splunk  Inc.  
  • 17. Thanks!   QuesLons?   Copyright  ©  2012,  Splunk  Inc.   Listen  to  your  data.