SlideShare a Scribd company logo
1 of 8
Download to read offline
Life-changing Social Sports platform!
The Ultimate site for all current and future athlete information.
ACHIEVING TOTAL ENGAGEMENT
Athletes Journey Platform
Funding

Mentor

Athletes Journey

Content

Platform
Progress

10/23/2013

Goal

2
BUILDING ON EXISTING SUCCESS

Constant
Content
FOUR STEPS TO SUCCESS
Athletes Journey cycle of engagement.

Profile

Athletes create profile,
post video/photos/journal
to share their story. Set
Financial Goal for specific
sport activity

10/23/2013

Support

Community support from,
Coaches, Pro Players, Fans
and mentorship from Elite
Athletes & Coaches

Goal

Achieve monetary goals Succeed

Exposure

Post progress and set new
goals - drawing engaged
supporters into the next
chapter.

4
BE PART OF CREATING A HERO
Derek Jeter

Lifetime Value
By enabling supporters to follow
athletes throughout their career,
Athlete’s Journey creates
Lifetime Value - and ongoing
traffic.
They watch the neighborhood kid
play in little league…middle and
high school…college and the
pros. Or see him or her launch a
career fueled by the life-lessons
learned in sports. And they know
they played a role.
10/23/2013

Debi Thomas

5
THE ATHLETES JOURNEY VISION
Athletes Journey…becoming the go-to
site for information on ALL athletes.
Phase 1
1 to 3 Years
The go-to site for powerful stories of aspiring athletes,
including information, stats and projections. Leveling
the playing field – providing kids with talent or desire
with access to the same support, equipment and
coaching as those with a higher economic status or
visibility. This “leveling” at an early age enables the
best to excel and all to succeed. It also allows for the
“discovery” of unknown talent.

10/23/2013

Phase 2
3 to 5 Years
The first and most compelling site
colleges turn to for recruiting. With a
video log of young athletes’ growth,
mileposts of their accomplishments
and an engaged fan base, colleges
and pro teams determine not only
athletic potential but also
marketability.

Phase 3
5 years+
The 12- to 15-year-olds who have grown up on
Athletes Journey have become the elite athletes
of tomorrow. Their continued presence and
endorsement of tomorrow’s aspiring youth make
AJ the site for ALL information about ALL athletes
on ALL levels of the Athletes Journey…ensuring
traffic for years to come.

6
HOW WE ARE DIFFERENT

Power of Celebrity
Multiple campaigns lead to long-term engagement.
(That increases the LTV of each user on the site)
Combined with the power of high-profile athletes,
social graph drives 1,000 X more traffic to the site and more traffic to 5% of campaigns.

Engaged Productive
Community
Aligned with a healthy, engaged
community, AJ produces better
results on the field. That leads to
more goals being attained and more
services needed.

Ecommerce
All athletic merchandize will be purchased
through our procurement process. Negotiated
prices with manufacturers will lead to both
discounts for supporters and 15-30% margins
for Athletes Journey.
…Join the Journey
Contact us:
Spike@AthletesJourney.co

More Related Content

Similar to Overview athletes journey 1.1

Sports-Annual-Report-2014
Sports-Annual-Report-2014Sports-Annual-Report-2014
Sports-Annual-Report-2014Jordan DuBois
 
TheCorporatePlaybook.com Recruiting Solutions
TheCorporatePlaybook.com Recruiting SolutionsTheCorporatePlaybook.com Recruiting Solutions
TheCorporatePlaybook.com Recruiting SolutionsThe Corporate Playbook
 
Michigan state university athletic department final presentation
Michigan state university athletic department final presentationMichigan state university athletic department final presentation
Michigan state university athletic department final presentationKendall Kuhens
 
Basketball England Strategic Plan - Growing Basketball Together, 2018-2024
Basketball England Strategic Plan - Growing Basketball Together, 2018-2024Basketball England Strategic Plan - Growing Basketball Together, 2018-2024
Basketball England Strategic Plan - Growing Basketball Together, 2018-2024Hoopsfix
 
Endowment Impact Report
Endowment Impact ReportEndowment Impact Report
Endowment Impact ReportAli Mahoney
 
Integrated Approach to Sustainable Funding
Integrated Approach to Sustainable FundingIntegrated Approach to Sustainable Funding
Integrated Approach to Sustainable FundingVickie Saunders
 
LSU Cox Communications Academic Center for Student-Athletes 2015-16 Annual Re...
LSU Cox Communications Academic Center for Student-Athletes 2015-16 Annual Re...LSU Cox Communications Academic Center for Student-Athletes 2015-16 Annual Re...
LSU Cox Communications Academic Center for Student-Athletes 2015-16 Annual Re...Kenneth O. Miles
 
Basketball England Strategic Plan 2018-2024 - Initial Draft
Basketball England Strategic Plan 2018-2024 - Initial DraftBasketball England Strategic Plan 2018-2024 - Initial Draft
Basketball England Strategic Plan 2018-2024 - Initial DraftHoopsfix
 
2016 Cannes Young Lions Response - Play Hard, Play Fair
2016 Cannes Young Lions Response - Play Hard, Play Fair2016 Cannes Young Lions Response - Play Hard, Play Fair
2016 Cannes Young Lions Response - Play Hard, Play FairThomas Davies
 
Power Media Overview
Power Media OverviewPower Media Overview
Power Media OverviewJeff Becker
 
CAF 2011 Annual Report
CAF 2011 Annual ReportCAF 2011 Annual Report
CAF 2011 Annual ReportJenna Novotny
 
2014 ECAC Football Bowls GuideX
2014 ECAC Football Bowls GuideX2014 ECAC Football Bowls GuideX
2014 ECAC Football Bowls GuideXGuy Fortt
 
S2PC: MSU Athletics Prospective New Social Networking Site
S2PC: MSU Athletics Prospective New Social Networking SiteS2PC: MSU Athletics Prospective New Social Networking Site
S2PC: MSU Athletics Prospective New Social Networking Sitebardenk3
 
Tennis Coalition Sports Talent Platform and Business Plan
Tennis Coalition Sports Talent Platform and Business PlanTennis Coalition Sports Talent Platform and Business Plan
Tennis Coalition Sports Talent Platform and Business PlanCoduxe
 

Similar to Overview athletes journey 1.1 (20)

Sports-Annual-Report-2014
Sports-Annual-Report-2014Sports-Annual-Report-2014
Sports-Annual-Report-2014
 
TheCorporatePlaybook.com Recruiting Solutions
TheCorporatePlaybook.com Recruiting SolutionsTheCorporatePlaybook.com Recruiting Solutions
TheCorporatePlaybook.com Recruiting Solutions
 
Michigan state university athletic department final presentation
Michigan state university athletic department final presentationMichigan state university athletic department final presentation
Michigan state university athletic department final presentation
 
Basketball England Strategic Plan - Growing Basketball Together, 2018-2024
Basketball England Strategic Plan - Growing Basketball Together, 2018-2024Basketball England Strategic Plan - Growing Basketball Together, 2018-2024
Basketball England Strategic Plan - Growing Basketball Together, 2018-2024
 
Cwgd
CwgdCwgd
Cwgd
 
Cwgd
CwgdCwgd
Cwgd
 
Endowment Impact Report
Endowment Impact ReportEndowment Impact Report
Endowment Impact Report
 
Integrated Approach to Sustainable Funding
Integrated Approach to Sustainable FundingIntegrated Approach to Sustainable Funding
Integrated Approach to Sustainable Funding
 
LSU Cox Communications Academic Center for Student-Athletes 2015-16 Annual Re...
LSU Cox Communications Academic Center for Student-Athletes 2015-16 Annual Re...LSU Cox Communications Academic Center for Student-Athletes 2015-16 Annual Re...
LSU Cox Communications Academic Center for Student-Athletes 2015-16 Annual Re...
 
Basketball England Strategic Plan 2018-2024 - Initial Draft
Basketball England Strategic Plan 2018-2024 - Initial DraftBasketball England Strategic Plan 2018-2024 - Initial Draft
Basketball England Strategic Plan 2018-2024 - Initial Draft
 
2016 Cannes Young Lions Response - Play Hard, Play Fair
2016 Cannes Young Lions Response - Play Hard, Play Fair2016 Cannes Young Lions Response - Play Hard, Play Fair
2016 Cannes Young Lions Response - Play Hard, Play Fair
 
Power Media Overview
Power Media OverviewPower Media Overview
Power Media Overview
 
Xtreme volleyball
Xtreme volleyballXtreme volleyball
Xtreme volleyball
 
Scott myers world sport chicago
Scott myers world sport chicagoScott myers world sport chicago
Scott myers world sport chicago
 
CAF 2011 Annual Report
CAF 2011 Annual ReportCAF 2011 Annual Report
CAF 2011 Annual Report
 
2014 ECAC Football Bowls GuideX
2014 ECAC Football Bowls GuideX2014 ECAC Football Bowls GuideX
2014 ECAC Football Bowls GuideX
 
S2PC: MSU Athletics Prospective New Social Networking Site
S2PC: MSU Athletics Prospective New Social Networking SiteS2PC: MSU Athletics Prospective New Social Networking Site
S2PC: MSU Athletics Prospective New Social Networking Site
 
Aerofit
AerofitAerofit
Aerofit
 
Aerofit Plans Book
Aerofit Plans BookAerofit Plans Book
Aerofit Plans Book
 
Tennis Coalition Sports Talent Platform and Business Plan
Tennis Coalition Sports Talent Platform and Business PlanTennis Coalition Sports Talent Platform and Business Plan
Tennis Coalition Sports Talent Platform and Business Plan
 

Recently uploaded

8377087607 ☎, Cash On Delivery Call Girls Service In Hauz Khas Delhi Enjoy 24/7
8377087607 ☎, Cash On Delivery Call Girls Service In Hauz Khas Delhi Enjoy 24/78377087607 ☎, Cash On Delivery Call Girls Service In Hauz Khas Delhi Enjoy 24/7
8377087607 ☎, Cash On Delivery Call Girls Service In Hauz Khas Delhi Enjoy 24/7dollysharma2066
 
Instruction Manual | ThermTec Wild Thermal Monoculars | Optics Trade
Instruction Manual | ThermTec Wild Thermal Monoculars | Optics TradeInstruction Manual | ThermTec Wild Thermal Monoculars | Optics Trade
Instruction Manual | ThermTec Wild Thermal Monoculars | Optics TradeOptics-Trade
 
Instruction Manual | ThermTec Hunt Thermal Clip-On Series | Optics Trade
Instruction Manual | ThermTec Hunt Thermal Clip-On Series | Optics TradeInstruction Manual | ThermTec Hunt Thermal Clip-On Series | Optics Trade
Instruction Manual | ThermTec Hunt Thermal Clip-On Series | Optics TradeOptics-Trade
 
Resultados del Campeonato mundial de Marcha por equipos Antalya 2024
Resultados del Campeonato mundial de Marcha por equipos Antalya 2024Resultados del Campeonato mundial de Marcha por equipos Antalya 2024
Resultados del Campeonato mundial de Marcha por equipos Antalya 2024Judith Chuquipul
 
Expert Pool Table Refelting in Lee & Collier County, FL
Expert Pool Table Refelting in Lee & Collier County, FLExpert Pool Table Refelting in Lee & Collier County, FL
Expert Pool Table Refelting in Lee & Collier County, FLAll American Billiards
 
Croatia vs Italy UEFA Euro 2024 Croatia's Checkered Legacy on Display in New ...
Croatia vs Italy UEFA Euro 2024 Croatia's Checkered Legacy on Display in New ...Croatia vs Italy UEFA Euro 2024 Croatia's Checkered Legacy on Display in New ...
Croatia vs Italy UEFA Euro 2024 Croatia's Checkered Legacy on Display in New ...Eticketing.co
 
France's UEFA Euro 2024 Ambitions Amid Coman's Injury.docx
France's UEFA Euro 2024 Ambitions Amid Coman's Injury.docxFrance's UEFA Euro 2024 Ambitions Amid Coman's Injury.docx
France's UEFA Euro 2024 Ambitions Amid Coman's Injury.docxEuro Cup 2024 Tickets
 
Technical Data | ThermTec Wild 335 | Optics Trade
Technical Data | ThermTec Wild 335 | Optics TradeTechnical Data | ThermTec Wild 335 | Optics Trade
Technical Data | ThermTec Wild 335 | Optics TradeOptics-Trade
 
Austria vs France David Alaba Switches Position to Defender in Austria's Euro...
Austria vs France David Alaba Switches Position to Defender in Austria's Euro...Austria vs France David Alaba Switches Position to Defender in Austria's Euro...
Austria vs France David Alaba Switches Position to Defender in Austria's Euro...Eticketing.co
 
Call Girls in Dhaula Kuan 💯Call Us 🔝8264348440🔝
Call Girls in Dhaula Kuan 💯Call Us 🔝8264348440🔝Call Girls in Dhaula Kuan 💯Call Us 🔝8264348440🔝
Call Girls in Dhaula Kuan 💯Call Us 🔝8264348440🔝soniya singh
 
JORNADA 3 LIGA MURO 2024GHGHGHGHGHGH.pdf
JORNADA 3 LIGA MURO 2024GHGHGHGHGHGH.pdfJORNADA 3 LIGA MURO 2024GHGHGHGHGHGH.pdf
JORNADA 3 LIGA MURO 2024GHGHGHGHGHGH.pdfArturo Pacheco Alvarez
 
Real Moto 2 MOD APK v1.1.721 All Bikes, Unlimited Money
Real Moto 2 MOD APK v1.1.721 All Bikes, Unlimited MoneyReal Moto 2 MOD APK v1.1.721 All Bikes, Unlimited Money
Real Moto 2 MOD APK v1.1.721 All Bikes, Unlimited MoneyApk Toly
 
IPL Quiz ( weekly quiz) by SJU quizzers.
IPL Quiz ( weekly quiz) by SJU quizzers.IPL Quiz ( weekly quiz) by SJU quizzers.
IPL Quiz ( weekly quiz) by SJU quizzers.SJU Quizzers
 
办理学位证(KCL文凭证书)伦敦国王学院毕业证成绩单原版一模一样
办理学位证(KCL文凭证书)伦敦国王学院毕业证成绩单原版一模一样办理学位证(KCL文凭证书)伦敦国王学院毕业证成绩单原版一模一样
办理学位证(KCL文凭证书)伦敦国王学院毕业证成绩单原版一模一样7pn7zv3i
 
Technical Data | ThermTec Wild 650L | Optics Trade
Technical Data | ThermTec Wild 650L | Optics TradeTechnical Data | ThermTec Wild 650L | Optics Trade
Technical Data | ThermTec Wild 650L | Optics TradeOptics-Trade
 
Mysore Call Girls 7001305949 WhatsApp Number 24x7 Best Services
Mysore Call Girls 7001305949 WhatsApp Number 24x7 Best ServicesMysore Call Girls 7001305949 WhatsApp Number 24x7 Best Services
Mysore Call Girls 7001305949 WhatsApp Number 24x7 Best Servicesnajka9823
 

Recently uploaded (18)

8377087607 ☎, Cash On Delivery Call Girls Service In Hauz Khas Delhi Enjoy 24/7
8377087607 ☎, Cash On Delivery Call Girls Service In Hauz Khas Delhi Enjoy 24/78377087607 ☎, Cash On Delivery Call Girls Service In Hauz Khas Delhi Enjoy 24/7
8377087607 ☎, Cash On Delivery Call Girls Service In Hauz Khas Delhi Enjoy 24/7
 
Instruction Manual | ThermTec Wild Thermal Monoculars | Optics Trade
Instruction Manual | ThermTec Wild Thermal Monoculars | Optics TradeInstruction Manual | ThermTec Wild Thermal Monoculars | Optics Trade
Instruction Manual | ThermTec Wild Thermal Monoculars | Optics Trade
 
Instruction Manual | ThermTec Hunt Thermal Clip-On Series | Optics Trade
Instruction Manual | ThermTec Hunt Thermal Clip-On Series | Optics TradeInstruction Manual | ThermTec Hunt Thermal Clip-On Series | Optics Trade
Instruction Manual | ThermTec Hunt Thermal Clip-On Series | Optics Trade
 
Resultados del Campeonato mundial de Marcha por equipos Antalya 2024
Resultados del Campeonato mundial de Marcha por equipos Antalya 2024Resultados del Campeonato mundial de Marcha por equipos Antalya 2024
Resultados del Campeonato mundial de Marcha por equipos Antalya 2024
 
Expert Pool Table Refelting in Lee & Collier County, FL
Expert Pool Table Refelting in Lee & Collier County, FLExpert Pool Table Refelting in Lee & Collier County, FL
Expert Pool Table Refelting in Lee & Collier County, FL
 
young Call girls in Moolchand 🔝 9953056974 🔝 Delhi escort Service
young Call girls in Moolchand 🔝 9953056974 🔝 Delhi escort Serviceyoung Call girls in Moolchand 🔝 9953056974 🔝 Delhi escort Service
young Call girls in Moolchand 🔝 9953056974 🔝 Delhi escort Service
 
Croatia vs Italy UEFA Euro 2024 Croatia's Checkered Legacy on Display in New ...
Croatia vs Italy UEFA Euro 2024 Croatia's Checkered Legacy on Display in New ...Croatia vs Italy UEFA Euro 2024 Croatia's Checkered Legacy on Display in New ...
Croatia vs Italy UEFA Euro 2024 Croatia's Checkered Legacy on Display in New ...
 
France's UEFA Euro 2024 Ambitions Amid Coman's Injury.docx
France's UEFA Euro 2024 Ambitions Amid Coman's Injury.docxFrance's UEFA Euro 2024 Ambitions Amid Coman's Injury.docx
France's UEFA Euro 2024 Ambitions Amid Coman's Injury.docx
 
Technical Data | ThermTec Wild 335 | Optics Trade
Technical Data | ThermTec Wild 335 | Optics TradeTechnical Data | ThermTec Wild 335 | Optics Trade
Technical Data | ThermTec Wild 335 | Optics Trade
 
Austria vs France David Alaba Switches Position to Defender in Austria's Euro...
Austria vs France David Alaba Switches Position to Defender in Austria's Euro...Austria vs France David Alaba Switches Position to Defender in Austria's Euro...
Austria vs France David Alaba Switches Position to Defender in Austria's Euro...
 
Call Girls in Dhaula Kuan 💯Call Us 🔝8264348440🔝
Call Girls in Dhaula Kuan 💯Call Us 🔝8264348440🔝Call Girls in Dhaula Kuan 💯Call Us 🔝8264348440🔝
Call Girls in Dhaula Kuan 💯Call Us 🔝8264348440🔝
 
JORNADA 3 LIGA MURO 2024GHGHGHGHGHGH.pdf
JORNADA 3 LIGA MURO 2024GHGHGHGHGHGH.pdfJORNADA 3 LIGA MURO 2024GHGHGHGHGHGH.pdf
JORNADA 3 LIGA MURO 2024GHGHGHGHGHGH.pdf
 
Real Moto 2 MOD APK v1.1.721 All Bikes, Unlimited Money
Real Moto 2 MOD APK v1.1.721 All Bikes, Unlimited MoneyReal Moto 2 MOD APK v1.1.721 All Bikes, Unlimited Money
Real Moto 2 MOD APK v1.1.721 All Bikes, Unlimited Money
 
IPL Quiz ( weekly quiz) by SJU quizzers.
IPL Quiz ( weekly quiz) by SJU quizzers.IPL Quiz ( weekly quiz) by SJU quizzers.
IPL Quiz ( weekly quiz) by SJU quizzers.
 
FULL ENJOY Call Girls In Savitri Nagar (Delhi) Call Us 9953056974
FULL ENJOY Call Girls In  Savitri Nagar (Delhi) Call Us 9953056974FULL ENJOY Call Girls In  Savitri Nagar (Delhi) Call Us 9953056974
FULL ENJOY Call Girls In Savitri Nagar (Delhi) Call Us 9953056974
 
办理学位证(KCL文凭证书)伦敦国王学院毕业证成绩单原版一模一样
办理学位证(KCL文凭证书)伦敦国王学院毕业证成绩单原版一模一样办理学位证(KCL文凭证书)伦敦国王学院毕业证成绩单原版一模一样
办理学位证(KCL文凭证书)伦敦国王学院毕业证成绩单原版一模一样
 
Technical Data | ThermTec Wild 650L | Optics Trade
Technical Data | ThermTec Wild 650L | Optics TradeTechnical Data | ThermTec Wild 650L | Optics Trade
Technical Data | ThermTec Wild 650L | Optics Trade
 
Mysore Call Girls 7001305949 WhatsApp Number 24x7 Best Services
Mysore Call Girls 7001305949 WhatsApp Number 24x7 Best ServicesMysore Call Girls 7001305949 WhatsApp Number 24x7 Best Services
Mysore Call Girls 7001305949 WhatsApp Number 24x7 Best Services
 

Overview athletes journey 1.1

  • 1. Life-changing Social Sports platform! The Ultimate site for all current and future athlete information.
  • 2. ACHIEVING TOTAL ENGAGEMENT Athletes Journey Platform Funding Mentor Athletes Journey Content Platform Progress 10/23/2013 Goal 2
  • 3. BUILDING ON EXISTING SUCCESS Constant Content
  • 4. FOUR STEPS TO SUCCESS Athletes Journey cycle of engagement. Profile Athletes create profile, post video/photos/journal to share their story. Set Financial Goal for specific sport activity 10/23/2013 Support Community support from, Coaches, Pro Players, Fans and mentorship from Elite Athletes & Coaches Goal Achieve monetary goals Succeed Exposure Post progress and set new goals - drawing engaged supporters into the next chapter. 4
  • 5. BE PART OF CREATING A HERO Derek Jeter Lifetime Value By enabling supporters to follow athletes throughout their career, Athlete’s Journey creates Lifetime Value - and ongoing traffic. They watch the neighborhood kid play in little league…middle and high school…college and the pros. Or see him or her launch a career fueled by the life-lessons learned in sports. And they know they played a role. 10/23/2013 Debi Thomas 5
  • 6. THE ATHLETES JOURNEY VISION Athletes Journey…becoming the go-to site for information on ALL athletes. Phase 1 1 to 3 Years The go-to site for powerful stories of aspiring athletes, including information, stats and projections. Leveling the playing field – providing kids with talent or desire with access to the same support, equipment and coaching as those with a higher economic status or visibility. This “leveling” at an early age enables the best to excel and all to succeed. It also allows for the “discovery” of unknown talent. 10/23/2013 Phase 2 3 to 5 Years The first and most compelling site colleges turn to for recruiting. With a video log of young athletes’ growth, mileposts of their accomplishments and an engaged fan base, colleges and pro teams determine not only athletic potential but also marketability. Phase 3 5 years+ The 12- to 15-year-olds who have grown up on Athletes Journey have become the elite athletes of tomorrow. Their continued presence and endorsement of tomorrow’s aspiring youth make AJ the site for ALL information about ALL athletes on ALL levels of the Athletes Journey…ensuring traffic for years to come. 6
  • 7. HOW WE ARE DIFFERENT Power of Celebrity Multiple campaigns lead to long-term engagement. (That increases the LTV of each user on the site) Combined with the power of high-profile athletes, social graph drives 1,000 X more traffic to the site and more traffic to 5% of campaigns. Engaged Productive Community Aligned with a healthy, engaged community, AJ produces better results on the field. That leads to more goals being attained and more services needed. Ecommerce All athletic merchandize will be purchased through our procurement process. Negotiated prices with manufacturers will lead to both discounts for supporters and 15-30% margins for Athletes Journey.
  • 8. …Join the Journey Contact us: Spike@AthletesJourney.co