Top 10 Reasons Google Penalizes Your Business - Spiders Watch Technologies

4. Because buying links is a way to
manipulate the system, Google is
not fond of the practice. If you’ve
bought even a handful of bad
links, you are very likely to get
penalized.

6. If you have a slew of reciprocal
links – that is, links that also point
back to you – there’s a danger of a
penalty. This used to be a
marketing mainstay, but has fallen
out of favor thanks to Google’s
policies.

7. Sitemaps are like food to search
engines. If you don’t
have one, or simply have
missing content, your PageRank
could definitely suffer.

8. Sites that regularly scrape content
from other peoples’ sites are also
targeted by Google, which deems
this an unsavory practice, for
obvious reasons. Just produce
your own content and you have
nothing to worry about.

9. Sites that attempt to stuff loads of
keywords in H1 tags catch
Google’s attention in a bad way as
well. Use these to communicate
your topics concisely and they are
SEO gold.

10. Since Google maintains that most
users are after sites from a single
language, links from foreign
language sites can also get you in
hot water.

11. You simply have to stay on top of
your link partners and make sure
that external URLs linking out to
other sites are still current, lest
you be penalized for dysfunctional
content.

13. THANK YOU