Presentation to prospective clients for Spider Social Media

1. Vryheid
Social Media Management
Equity/Debt /
Participation
opportunity –
SPIDER SOCIAL MEDIA

2. Our Story
Spider Social Media was born from a need to get to grips with Social Media Marketing as a small
business entity, the tenacity of an IT professional based in the UK and the aims of a South African
Company to develop a commercially sustainable organisation that could act as an employment
incubator for new graduates.
Social Media is one of fastest growing online marketing channels and represents a huge opportunity
for businesses of all sizes.
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3. Why Social Media?
The essence of Web Media and Management is the control and relevance
of online dialogue and interaction.
Social Media is conversational in nature and people want to talk and reach
out.
What do you want social media to do for you?
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Extend prospect and customer base.
Support entire purchase process.
Aid search marketing.
Build relationships with fans, advocates and the general public.
Monitor your reputation.
Develop your brand
World Wide Worx reported 91% of the Top 50 brands in South Africa acknowledged
social media management as a business tool capable of increasing the potential for
building a business.
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4. Your business’ Social Media
Market Analysis compared to its
competitors
NAME
YOUR BUSINESS
COMPETITOR #1
COMPETITOR #2
COMPETITOR #3
WEBSITE
ADDRESS
FACEBOOK LIKES
TWITTER
FOLLOWERS
YOUTUBE VIEWS
LINKEDIN
FOLLOWERS
BLOG
FASS Icons
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5. The Spider Social Media Process
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We will develop a social media marketing strategy and put forward 3 month, 6 month and 12
month goals.
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We will explain to you how the various social media platforms work together, how this can be
integrated into your existing processes and adapted to meet your requirements.
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Spider will review your current management of social media and define how we will work along
side your existing marketing team.
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From the initial process we will provide a comprehensive proposal within 2 weeks.
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Following any required changes and approval, we will implement the agreed strategy and begin
posting content within 2 weeks.
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Social Media Management is highly dynamic. We will continue to develop the strategy with you
as your Social Media develops. This is done during meeting with account managers WEEKLY
with a full report produced every month.
SPIDER SOCIAL MEDIA
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6. The Spider Process
SPIDER SOCIAL MEDIA
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7. Spider Social Media: Services
BASIC
ADVANCED
BESPOKE
Design and setup of 3 social
media accounts.
The basic level components
+ more social media accounts
+ we write the content
The basic and advanced levels’
components
Facebook
Twitter
LinkedIn.
Monthly social media market
analysis and online marketing
Monthly competitor analysis
reports
Strategic online marketing
planning
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8. Spider Social Media: Services
Basic
Creating new channel pages/profiles
Small design tweaks
Posting/scheduling main company created content
Posting/scheduling/ sharing Spider created content
Following Twitter feeds
Twitter replies, retweets and #FollowFridays
Monitoring channels
Weekly calls and monthly reports
Writing content
Identifying groups and feeds to participate with
Identifying users on LinkedIn
Creating your company’s 'owned' groups
Inviting users to join groups
Profile Optimisation 1 (Recommendations for LinkedIn profile optimisation)
Profile Optimisation 2 (Implementing changes to LinkedIn profiles)
Competitor analysis research
Generating leads
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Basic
Advanced
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9. Spider Social Media: Services
Bespoke
A social media strategy created to a specific budget, with guaranteed outcomes.
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SPIDER SOCIAL MEDIA
Initial social media audit
Comprehensive B2B social media campaigns
Blogger outreach
Community development
Community management
On-going competitor and sector analysis
Unlimited content planning and creation
Training
Advertising
SEO
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10. Spider’s Team
Spider Board
Gugu Dhlamini
Gareth Pollit
Lebu Moloi
Tim Cowan
Mentor Team
( Technical, Administrative, Governance)
Operations Team
Lebu Moloi
Khotso Moloi
Tim Cowan
Support Services
Software and Web Design
Graphic Design, Photograpy
and
Videography
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11. Why Spider ?
Spider will ensure your social media is managed in a timely and productive way. That
is, efficient and economic whilst at the same time giving you control of web content,
delivering your messages and increasing your visibility in the market place.
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Spider employ people who have grown up with Social Media, are familiar and comfortable
with the concept.
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Spider has experienced and dedicated technical and creative support team
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We are affordable and may benefit your SED (CSI) spend. We anticipate a Level 2/3
BBBEE accreditation.
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Spider is local and can service UK operations. (Spider Social Media Ltd)
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Spider is dedicated to providing opportunity to the youth of South Africa
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Spider is dedicated to the growth of entrepreneurial opportunity and growing with our
partners through Social Media.
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12. Typical Roll Out Programme
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13. The Next Steps
• Identifying the scope of work
• Providing a comprehensive proposal
• Finalising a service delivery agreement
• Implementing the “Web Spinning” phase
• The live Roll Out of the services
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14. CONTACTS
SPIDER SOCIAL MEDIA
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