Want to avoid IT buyers hitting “delete” when they see your email? Hoping they’ll open it, click it… and keep on clicking? IT buyers tell Spiceworks they prefer email over any other communication from a tech vendor – so make sure your email marketing is up to snuff. We can help your email stand out in an IT buyer’s crowded inbox and become something that your target market loves opening (yep, loves!).

1. You’ve got email!
Create emails that IT buyers click,
open… and love!

2. Today’s marketing maven, Magan Le!
#SpicySmarts

3. Your guide to the inbox gold
…and out of the junk folder
#SpicySmarts

4. The guts of an email
What’s connected to what
#SpicySmarts

5. The guts of an email
What’s connected to what
Subject Line
Straight to the point. No deception.
#SpicySmarts

6. The guts of an email
What’s connected to what
From Line
Name(s) users will recognize
#SpicySmarts

7. The guts of an email
What’s connected to what
Copy
#SpicySmarts

8. The guts of an email
What’s connected to what
Imagery
#SpicySmarts

9. The guts of an email
What’s connected to what
Bottom Copy
Small detail – important touch
#SpicySmarts

10. The guts of an email
What’s connected to what
Mailing Address
Adds trust and credibility
#SpicySmarts

11. The guts of an email
What’s connected to what
Unsubscribe Link
Clear and easy to find
#SpicySmarts

12. Email lay of the land
#SpicySmarts

13. Email lay of the land
TEXT
IMAGERY
70%
min
30%
max
#SpicySmarts

14. Email lay of the land
TEXT
IMAGERY
70%
min
30%
max
#SpicySmarts

15. Email lay of the land
TEXT
IMAGERY
70%
min
30%
max
#SpicySmarts

16. Email lay of the land
TEXT
IMAGERY
70%
min
30%
max
#SpicySmarts

17. What’s new
Copy Cat!
(whoa, whoa, whoa, whoooooaa)
#SpicySmarts

18. Email Example #1
Zoho ManageEngine
#SpicySmarts

19. Email Example #1
Zoho ManageEngine
5x
more clicks
than average
#SpicySmarts

20. Email Example #2
Citrix GoToAssist
3x
more clicks
than average
#SpicySmarts

21. Email Example #2
Citrix GoToAssist
3x
more clicks
than average
#SpicySmarts

22. SURVEY
SAYS!
#SpicySmarts

23. Which subject line made a splash!?
It’s here… the 12
days of PIXMA!
A.
B.
It’s a printer a
day give-a-way!
#SpicySmarts

24. Which subject line made a splash!?
It’s here… the 12
days of PIXMA!
A.
B.
It’s a printer a
day give-a-way!
#SpicySmarts

25. Which email was inbox gold?
A.
B.
#SpicySmarts

26. Which email was inbox gold?
A.
B.
51%
more clicks
than A
#SpicySmarts

27. Nurturing the IT buyer
Email through purchasing process
Email retargeting
based on opens
and/or clicks
Profile targeting
based on the info
they’ve given you
Behavioral targeting
based on your users’
actions/inactions
#SpicySmarts

28. Nurturing the IT buyer
Email through purchasing process
#SpicySmarts

29. Nurturing the IT buyer
Email through purchasing process
6x
Open
rate
7x
CTR
#SpicySmarts

30. Feedback on YOUR email
Give it up for this
fearless tech marketer!
Jay Martin
#SpicySmarts

31. You’ve got email!
Create emails that IT buyers click,
open… and love!