1. Unitrends Case Study
Presented by Katie Drucker – Social Media &
Community Manager

2. • Humble Beginnings in 2010
• The Jaguar Effect
• Jenn (Unitrends)
How did Unitrends get started in Spiceworks?

3. • Establishing goals
• Digging in
• Team approach
• Tracking return
Next steps

4. • Be responsive in the
Community
• Mix it up – try something
new
• Offer value
• Follow the rules of the
Spiceworks Road
•Have fun!
Final Thoughts