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            10 Ways to Leverage LinkedIn

     10 Ways to Maximize your Brand on LinkedIn




Bob Coppenhaver
Social Networking




Bob Coppenhaver – Strategic Marketing & Product Management
Power of the Network
Trusted
             Power of the Network
Contacts



   Job
Candidates   Census - Cleveland: 478K NE Ohio: 2.25M

 Industry
 Experts
                                 490
 Business
 Partners                       178K
Job Leads                       6.7M
10 Ways to Leverage
#1 Complete your Profile
                                                                                           Profile




                                                        What makes your
                                                        profile complete?
                                                                 • Your current position
                                                                 • Two past positions
                                                                 • Your education
                                                                 • Your profile summary
                                                                 • A profile photo
                                                                 • Your specialties
       http://www.linkedin.com/profile?viewProfile=&key=986766&trk=tab_proleast three
Bob Coppenhaver – Strategic Marketing & Product Management
                                                                 • At
                                                                       recommendations
#2 Use Keywords
                  Profile
#2 Use Keywords
#3 Find Connections
#3 Find Connections




       Use with Caution
#3 Find Connections




Bob Coppenhaver – Strategic Marketing & Product Management
#3 Find Connections




Bob Coppenhaver – Strategic Marketing & Product Management
#4 Connect with Intent
 Locate the right profile

 Click to add to your network

 Choose how you know him/her

 Write your own message
   Share recent news – Take the
    opportunity to really connect

   Don’t use the default message



 Two schools of thought….


    Bob Coppenhaver – Strategic Marketing & Product Management
Connections
Bob Coppenhaver – Strategic Marketing & Product Management
Home Page




#5 Monitor your Network
#5 Monitor your Network
#6 Recommendations
Ask for Recommendations
Bob Coppenhaver – Strategic Marketing & Product Management
Manage Recommendations




Bob Coppenhaver – Strategic Marketing & Product Management
#7 Get Introduced




Bob Coppenhaver – Strategic Marketing & Product Management
Getting Introduced
Bob Coppenhaver – Strategic Marketing & Product Management
 Can use for 2nd & 3rd
                                                               Degree Connections
                                                              Inmail for others




             Getting Introduced
Bob Coppenhaver – Strategic Marketing & Product Management
#8 Use Applications




Bob Coppenhaver – Strategic Marketing & Product Management
#9 -Company Info
Summary Maximizing LinkedIn
#10 LinkedIn Jobs
        About LinkedIn Jobs




Bob Coppenhaver – Strategic Marketing & Product Management
LI Job Search
Job Postings




Bob Coppenhaver – Strategic Marketing & Product Management
Job Postings
Bob Coppenhaver – Strategic Marketing & Product Management
Job Postings

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