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WIT
November 18th 2008
BUYING ENGINE


THE WEB IS A BUYING
  ENGINE, NOT A
  SELLING ENGINE.
ENGAGE


    ONLINE YOU DON’T OWN
     YOUR CUSTOMERS,

    YOUR CUSTOMERS OWN
     YOU.


BUILD DIGITAL ECOSYSTEMS TO
 CAPTURE CUSTOMERS
 THROUGH RICH ENGAGEMENT
 (Buying Experience)
THE THREE PARTS OF DIGITAL ECOSYSTEMS
DIGITAL MARKETING MIX


            SEO
            SEM
           Email
           Social
          Display




Search and Other
Tools Drive
Audience to Engagement in Social EcoSystems
SOCIALLY ENGINEERED




                         Engaged
Audiences Then Influence and Drive
              Targeted Audiences
ENGAGEMENT


Rich Internet Applications
  (RIA) – The changing face of
  the web
SAMPLE WORK- RIA




Clients: Forbes Project: RIA modules
SOCIAL




          Curious                   Relationship
          Active                    Seeking

                                                     NEW
                                                   Customer



Curious                  Info
Passive                  Seeking




                    Confidence and Comfort Increases
                    Along the Continuum
TECHNOLOGY


    Latest Tools


http://mashable.com/2008/11/07/social-
media-marketing-plan/

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R2integrated Talk For Wit