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ONLINE YOU DON’T OWN
YOUR CUSTOMERS,
YOUR CUSTOMERS OWN
YOU.
BUILD DIGITAL ECOSYSTEMS TO
CAPTURE CUSTOMERS
THROUGH RICH ENGAGEMENT
(Buying Experience)
5. DIGITAL MARKETING MIX
SEO
SEM
Email
Social
Display
Search and Other
Tools Drive
Audience to Engagement in Social EcoSystems
9. SOCIAL
Curious Relationship
Active Seeking
NEW
Customer
Curious Info
Passive Seeking
Confidence and Comfort Increases
Along the Continuum
10. TECHNOLOGY
Latest Tools
http://mashable.com/2008/11/07/social-
media-marketing-plan/