Measuring Buzz Event, PPT #4 Hosted by SpeakerBox

1. Buzz Marketing – StackSafe Experience

2. Buzz Generation Tactics – StackSafe Launch
 Commission primary research
 Create problem-focused content based on research results
 Employ social along with traditional tactics to raise visibility
 Launch at influencer focused and customer focused venues
 Communicate early and often with influencers
StackSafe Proprietary and Confidential 2
Copyright © 2007-2008 StackSafe, Inc. All rights reserved.

3. Results
 Significant Industry Accolades
 Forrester “Hot Company to Watch in 2008”
 InfoWorld “10 Hottest Tech Startups of 2008”
 Named Gartner “Cool Vendor in IT Operations, 2008”
 2008 ITIL Pink Elephant ‘Innovation of the Year’ award winner
 InformationWeek ‘Startup of the Week’
 Network World ‘IT Management Software Company to Watch’
 Disproportionate coverage
 Coverage in over 50 business features
 Technorati authority of 37 (6th in IT Operations blogs)
 Coverage by all major industry analysts within 4 months of launch
 Growing corporate momentum
StackSafe Proprietary and Confidential 3
Copyright © 2007-2008 StackSafe, Inc. All rights reserved.

4. 2007-11-23
2007-12-03
2007-12-13
2007-12-23
2008-01-02
2008-01-12
2008-01-22
2008-02-01
2008-02-11
2008-02-21
Blog Subscribers
2008-03-02
2008-03-12
2008-03-22
2008-04-01
2008-04-11
2008-04-21
2008-05-01
2008-05-11
2008-05-21
StackSafe Blog Subscribers
StackSafe Proprietary and Confidential
2008-05-31
2008-06-10
Copyright © 2007-2008 StackSafe, Inc. All rights reserved.
2008-06-20
2008-06-30
2008-07-10
2008-07-20
2008-07-30
2008-08-09
2008-08-19
2008-08-29
2008-09-08
2008-09-18
2008-09-28
4