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Combining Search, Database and
                        Community Marketing
                 to Boost Lead Capture and Conversion
                                           Brian C. Reed
                                           CMO BoxTone
                                        Brian.Reed@BoxTone.com




© BoxTone, Inc
Practice the 7 Habits




© BoxTone, Inc
The 7 Habits of Highly Effective Revenue Machines


             1.   Be Proactive                 Go where they are
             2.   Begin with the End In Mind  Model pipe & process
             3.   Put First Things First       No database, no deals
             4.   Think Win/Win                What’s in it for me (WIIFM)
             5.   Seek First to Understand,    Buyer Personas
                  Then to be Understood
             6.   Synergize                    Engage Community
             7.   Sharpen the saw              They all want to learn
                                                       (from Experts)

© BoxTone, Inc
Know Your Buyer Personas




© BoxTone, Inc
Know Your Buyer Personas

                                                                             NEW




                                                                             SOON




         MORE ON PERSONAS
         http://www.buyerpersona.com/
         http://www.webinknow.com/2008/07/how-well-do-you.html
         http://www.cooper.com/journal/2003/08/the_origin_of_personas.html


© BoxTone, Inc
© BoxTone, Inc
Interactive & Forwardable Content




© BoxTone, Inc
Interactive & Forwardable Content
                                                                OTHER TIPS




                                                             eBooks, Cards, Cartoons



         Interactive Site Content     On-Demand Webinars


                                                                YouTube & Blip.tv




           Product Flash Demos         Free Software Tools
                                                                 ROI Calculators
© BoxTone, Inc
Grow Your Database




© BoxTone, Inc
Grow Your Database – Rich Marketing Mix
                                                            COST SAVING TIPS




                                                             Partner on Surveys
        High-Value Downloads        Custom List Build



                                                             Partner on Events




           Content Syndication   Sift & Target Promotions      Newsletters &
                                                               Invite a Friend
© BoxTone, Inc
Search, Search, Search




© BoxTone, Inc
The Learning Cycle before the Buying Cycle…


                                   “Mobile is now critical to
                                      our VIPs and field
                                      staff… so I need to
                                   learn more about how to
                                     manage this thing…”




© BoxTone, Inc
•BlackBerry Management
                                      •BlackBerry Monitoring
                                      •BlackBerry Support
                   Best SEO
                                      •BlackBerry Administration
                     Page             •BlackBerry Operations
                                      •BlackBerry ROI
                     Blog on
                   Outage News


                     Blog on Event


                         Blog on
                        Partnership


                   PRWeb &
                 Press Release

                      Media
                     Coverage

                       Posted
                      Whitepaper
© BoxTone, Inc
Engage Your Community




© BoxTone, Inc
Experience Matters…



                  “What are other
                 people doing about
                   this issue…?”




© BoxTone, Inc
Engage Your Community – Online & Offline




© BoxTone, Inc
You may remember my rendezvous with the BoxTone team
                 during last year’s Wireless Enterprise Symposium… let’s
                 just say that a lot of drunk material was ‘corrected’ by our
                 editor. The Kings of Cool are back in Orlando this year and
                 look to make a splash with the BoxTone Mobile User
                 Management Lounge area at the annual
                 BlackBerry conference.

                 Nice. It's official. We have a place to record our
                 CrackBerry.com Podcasts during WES 2008
                 which is coming up May 13th-15th in Orlando! The
                 good folks at BoxTone are setting up a 'Mobile User
                 Management Lounge' and you can see where I've
                 staked CB's claim... by the couches next to the bar!
                 You'll know where to find us! :-)




© BoxTone, Inc

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Boxtone Ppt For Wit

  • 1. Combining Search, Database and Community Marketing to Boost Lead Capture and Conversion Brian C. Reed CMO BoxTone Brian.Reed@BoxTone.com © BoxTone, Inc
  • 2. Practice the 7 Habits © BoxTone, Inc
  • 3. The 7 Habits of Highly Effective Revenue Machines 1. Be Proactive  Go where they are 2. Begin with the End In Mind  Model pipe & process 3. Put First Things First  No database, no deals 4. Think Win/Win  What’s in it for me (WIIFM) 5. Seek First to Understand,  Buyer Personas Then to be Understood 6. Synergize  Engage Community 7. Sharpen the saw  They all want to learn (from Experts) © BoxTone, Inc
  • 4. Know Your Buyer Personas © BoxTone, Inc
  • 5. Know Your Buyer Personas NEW SOON MORE ON PERSONAS http://www.buyerpersona.com/ http://www.webinknow.com/2008/07/how-well-do-you.html http://www.cooper.com/journal/2003/08/the_origin_of_personas.html © BoxTone, Inc
  • 7. Interactive & Forwardable Content © BoxTone, Inc
  • 8. Interactive & Forwardable Content OTHER TIPS eBooks, Cards, Cartoons Interactive Site Content On-Demand Webinars YouTube & Blip.tv Product Flash Demos Free Software Tools ROI Calculators © BoxTone, Inc
  • 9. Grow Your Database © BoxTone, Inc
  • 10. Grow Your Database – Rich Marketing Mix COST SAVING TIPS Partner on Surveys High-Value Downloads Custom List Build Partner on Events Content Syndication Sift & Target Promotions Newsletters & Invite a Friend © BoxTone, Inc
  • 12. The Learning Cycle before the Buying Cycle… “Mobile is now critical to our VIPs and field staff… so I need to learn more about how to manage this thing…” © BoxTone, Inc
  • 13. •BlackBerry Management •BlackBerry Monitoring •BlackBerry Support Best SEO •BlackBerry Administration Page •BlackBerry Operations •BlackBerry ROI Blog on Outage News Blog on Event Blog on Partnership PRWeb & Press Release Media Coverage Posted Whitepaper © BoxTone, Inc
  • 14. Engage Your Community © BoxTone, Inc
  • 15. Experience Matters… “What are other people doing about this issue…?” © BoxTone, Inc
  • 16. Engage Your Community – Online & Offline © BoxTone, Inc
  • 17. You may remember my rendezvous with the BoxTone team during last year’s Wireless Enterprise Symposium… let’s just say that a lot of drunk material was ‘corrected’ by our editor. The Kings of Cool are back in Orlando this year and look to make a splash with the BoxTone Mobile User Management Lounge area at the annual BlackBerry conference. Nice. It's official. We have a place to record our CrackBerry.com Podcasts during WES 2008 which is coming up May 13th-15th in Orlando! The good folks at BoxTone are setting up a 'Mobile User Management Lounge' and you can see where I've staked CB's claim... by the couches next to the bar! You'll know where to find us! :-) © BoxTone, Inc