This is an introduction to a lesson on the 4 Ps of the marketing function

1. Introduction to Small Business management Business 101 Central City High School Grade 10 Chapter One – Overview of Small Business Plan Stewart , et al. 1st edition

3. *Type of business you plan to open

4. * Demographics of your customers

5. * Who are your competitors

6. * Locating your business

7. * Marketing plan

10. * Ethnic group that they belong to

11. * Gender

12. *Income level

13. * Educational background

15. Business Location Where do you think would be the best location for opening your small business? Most people would say where there is no other business who offer a product(s) that I plan to offer. Surprisingly just the opposite is true. Small businesses operate best when there are several other businesses that offer the same products that they do. This is called “Perfect Competition”. How often do you shop at a store that is not surrounded by other stores that sell the same product(s) that you are looking for. Shopping malls are very good examples of perfect competition. The following are is very important information you should know deciding on a location for your business. Cost of homes in the area; crime rate, amount of traffic at location intersection; and the number of competitors in the area.

17. * Outdoor store signs

18. * Billboards

19. *Mail coupons

20. * Internet advertisements

22. * Credit Report

23. * Savings and checking account information

24. * Collateral

25. * Education and experience level