Curating content is great on some platforms, but will kill lead generation on your blog. Here's why you should stop it, and better content alternatives you can implement today.

1. CURATING
BLOG
CONTENT?
You’re hurting your website’s
lead generation.

2. Curating content is
good for generating
leads, right?

5. Experts would have
us believe.

6. In fact,
78 percent
of marketers curate social
media content.

7. SOCIAL
MEDIA
BLOG
But, curation is not all equal.
BADGOOD

8. WHAT IS CURATION?
Reposting entire articles from
outside sources, or copying
a few paragraphs with a
“read more” link.

9. FOR EXAMPLE...

10. ...takes you to the original website.

11. Many marketers do this.
But it can severely hurt
your website’s sales
funnel.

12. Let’s see what happens when a visitor
clicks this link to curated content...

13. He’s taken to
yet another
curated version
of the article....

14. ...where YET ANOTHER link
leads him to a gated piece of
content he can’t read. :(

15. At best, this is sloppy curation.
At worst, it’s
deceitful
to readers.

16. THIS GETS TO THE HEART OF
THE CURATION PROBLEM:
A potential lead is drawn away from
your site and eventually becomes
several websites removed from your
sales funnel.

17. It’s like the pyramid
scheme of the
content world.

18. STRIKE #1:
FAILED
FUNNEL

19. STRIKE #2:
SEO
KNOCKS

20. When curating blog content, you also risk a
Duplicate
content
penalty
from search engines.

21. Google can ding
you when it sees
pre-existing con-
tent on your site.
similar content
= plagiarizing

22. THAT CAN HURT THE
REPUTATION OF YOUR
ENTIRE
WEBSITE.

23. (And you can also
run the risk of actual
plagiarism claims
if you curate without
permission.)

24. STRIKE #3:
LOST
CONTROL

25. When you curate content,
you ultimately put your
relevancy
at risk
of the curation source.

26. If the original publishers
delete the article
revise the article
redact the article
...you’re left in the dark.

27. This could lead to:
- broken links
- outdated information
- dead ends for visitors
=
BAD USER EXPERIENCE
+ LOST CONSUMER
TRUST

28. WHEN YOU AREN’T AWARE OF
THE PATH YOU TAKE READERS
DOWN, YOU COULD EVEN
INADVERTENTLY SEND LEADS
TO YOUR COMPETITORS!
YIKES.

29. BUT DON’T FEAR.
BETTER
ALTERNATIVES

30. Read an industry article and
write your opinion on it, or add
additional comments.

31. Use stats from a report you
admire to create an infographic
or visual presentation.

32. Create a blog post with a list
of curated links, such as “best
resources for X,” with your own
intro and takeaways.

33. Create an offer (like a checklist or
eBook) related to the outside article
and gate it on your website.

34. If you don’t have the manpower to
create content, consider hiring an
inbound marketing agency to create
remarkable, original content for you.
LEARN MORE
— CLICK TO
DOWNLOAD THE
FREE MARKETING
PARTNERSHIP KIT.

35. It’s great to share
valuable
content
with your audience.

36. Curating content can:
Build trust
Grow thought leadership
Prevent content fatigue
...but save it for email & social.

37. CURATING
BLOG
CONTENT
isn’t the only blogging
problem......

38. Learn the 6 biggest
business blog mistakes
you’re probably making...
CLICK TO DOWNLOAD
YOUR
FREE eBOOK

39. We’re an inbound marketing agency specializing
in helping people generate leads, fix their funnels,
and maximize ROI in their HubSpot investments.