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Free Ways To Get Self Storage Tenants Online
1.
2.
3. You Have a Website…Now What?
Perception vs. Reality
Having a website
I will conquer is just the start.
the internet once
my website is
Getting traffic is
built. People not easy & can be
will flood to it in expensive.
the masses.
Requires constant
monitoring &
iteration.
4. But Wait! There’s Good News
Free ways to get traffic (today’s topic)
Local search business listings
Business directories
Online classifieds
Social Media
Paid ways to get traffic
Search engine marketing aka SEM (PPC, banners, etc)
Free ways to get traffic (today’s topic)
Search engine optimization aka SEO (not always paid)
Local search business listings
Business directories
Online aggregators (SpareFoot.com, selfstorage.com,
Online classifieds
selfstoragefinders.com, usstoragesearch.com,
storagefront.com, upickstorage.com)
5. Local Search Matters
What is local search?
A function in search engines and other sites that
allows users to find what they want based on
where they’re looking.
Why should you case?
Storage is local!
People use it (millions)
Simple (and free) to set up
6. Create/claim your Google Listing
Google.com/lbc (account
required)
Fill out basic fields
Choose up to 5 categories
Add additional details
Verify via mail or phone
7. List on on Other Search Engines
List Other Search Engines
Yahoo
Create a yahoo account
http://listings.local.yahoo.com
Fill out information (enhanced listing $9.95/mo)
Bing
Create a windows live ID
https://ssl.bing.com/listings/ListingCenter.aspx
Fill out information
8. Best Practices
Content is king
Make sure to get reviews
Add detailed descriptions about your facility
Fill out as much information as possible
Be consistent
Make get traffic (today’s topic)
Free ways to sure all addresses & phone # are correct
Local search business listings
Match directories
Business the information to your OWN website
Online classifieds
Be explicit (but not spammy)
9. Local Listing Matter
What are business listing?
Onlinecity guides that help consumers find
information about business, dinning, entertaining
& more.
• Why should you care?
Why should you care?
Supplemental traffic (SEO)
– Supplemental traffic (SEO)
People use reviews
– People use reviews
Many listings have poor
– Many listing have poor info
info
10. Create/Claim Your Listing
Check to see if your business is listed
If there is no listing, make one
If your facility shows up, claim it
12. Finish the Details
Confirm Address
Create login info
Add business information
13. Best Practices
Be proactive!
Get customers to leave you reviews
Respond promptly to negative reviews
Fill out as much info as possible (add photos)
Test different offers
Add yourself on other directories
https://advertise.local.com/(Local.com)
http://biz.yelp.com (yelp.com)
14. Online Classifieds Matter
What are online classifieds?
Similar to newspaper classifieds ads,
online classifieds are short, written ads
that are grouped into categories by
region.
What should you case?
Specificsections for storage
People use it (millions)
Simple (and free) to set up
15. Section Dedicated forfor Storage
Section Dedicated Storage
Locate andclick on the “parking/storage” in
“housing” category at top center.
16. So Many Storage Ads
This is where your ad will show up. To post an
ad, click “post” in the upper right hand corner.
19. Last Steps
Accept Terms
Confirm content
Fill out captcha code
Email verification
Done!
20. Best Practices
Craigslist
Create an account to post ads faster
Wait 48 hours to post your next ad (don’t spam)
Test different content & promotions
Post on other classifieds
Similarprocess for most
& ($ for links on kijiji)
Always read follow terms of services
21. Social Media (part 1: Twitter)
Twitter.com
Own your name!
Community
Promotions
Outreach
Advice
22. Social Media (Part 2: FaceBook)
FaceBook.com
Own your name!
Community
Promotions
Outreach
Advice
Social tools
Get Fans
“Like”
Addthis.com
23. In Summation
Local search/ads are important
Sign up for every site you can - be everywhere
With the explosive growth of mobile, local search is the way
things are moving
Be Proactive & Authentic
Fill
out everything and be explicit
Reach out, engage with customers, get reviews
Be careful
Ranking factors are constantly changing and rules are getting
more strict
Don’t be spammy! Don’t be spammy! Don’t be spammy!
24. Thank You! Q/A
Mario Feghali & Chuck Gordon
SpareFoot.com
mario@sparefoot.com, chuck@sparefoot.com
512-705-6208
Did I mention, don’t be spammy?