HUB:BLE-2 07 Finding Your Market

Boosting Local Enterprise

17th October 2013

Finding Your Market
Gary Townley

– Intellectual Property Office

Matt Edwards

– STFC Innovations

Roland Leigh

– University of Leicester

Ben Partridge

– Satellite Applications Catapult

Laura Gatti

– Thales Alenia Space

An introduction to Intellectual
Property

Gary Townley
Business Outreach

@The_IPO

Intellectual Property Office
Executive Agency within Department of Business,
Innovation and Skills (BIS)
850+ staff based in Newport in South Wales, 20 based in
Bloomsbury, London
Our task is to help stimulate innovation and raise the
international competitiveness of British industry through
Intellectual Property Rights (IPR)

Business investment has changed
£ billion

- in UK as elsewhere

IP
Fixed Capital

Source EU COINVEST and Haskel et al

IP Baseline Survey
96% of UK businesses do not know the value of their
Intellectual Property Rights
Only 11% of UK businesses know that disclosure of an
invention before filing will invalidate a patent
74% of UK businesses could not correctly identify the owner
of copyright when using a subcontractor
Only 4% of UK businesses have an Intellectual Property
policy

What is intellectual property?
Patents
Trade
marks

Plant
Varieties

Intellectual
Property

Trade
Secrets

Registered
designs

Confidentiality

Copyright

A Registered Trade Mark is...
Any sign which is capable
of being represented graphically
Any sign which is capable of
distinguishing the goods or services
of one undertaking from another

“A Badge of Origin”

True or False
You cannot register a dictionary word
Changing the spelling makes it different
You do not have to use a registered trade mark
I have registered at Companies House so I own the
trade mark

UK Applications
Fees:
Application fees: £170 – Includes one Class
Additional Classes £50 each (up to 45 Classes)
Timeline:
Examination within 2 months of filing
Registration (unopposed) in 5 months

Registered Designs
Protects shape or configuration (3-D)
and/or pattern or ornamentation (2-D)
No protection for function, materials
or technology of manufacture
No protection when form is dictated
by function (ie: no design freedom)

True or False
If I make 6 changes it’s a new design
I can’t sell some of the designs before registering
My UK design protects me in Europe
If I don’t register I have no protection

Multiple Applications
£60 for first design
(£40 application + £20 publication)
£40 for subsequent designs
(£20 application + £20 publication
Renewal fees every 5 years
Maximum term 25 years

What is a Patent ?
A Bargain

State

Exclusive Rights
20 years
Inventor
Fees
Technical Description

True or False
The IPO test to see if the invention works
I haven’t seen one so it must be new
I can patent an invention in the UK that I have
seen overseas
By patenting my idea it will be kept secret

What Copyright protects
Books, technical reports, manuals, databases
Engineering, technical or architectural plans
Paintings, sculptures, photographs
Music, songs, plays, dramatic works
Promotional literature, advertising
Films, videos, cable or radio broadcasts
Computer software

True or False
If it doesn’t have a copyright notice, it’s not protected
I can copy 10% without it being an infringement
If I acknowledge the original work, I can use it
I have bought the book/painting/photograph so I can use
it as I wish

Bringing it all together
® Registered Trade Mark
‘TM’ unregistered
Registered Design
Copyright: labels & artwork
Patents: several dozen!

www.ipo.gov.uk - 0300 300 2000 information @ipo.gov.uk

8 On line IP Healthchecks
IP Healthcheck

Patents, Trade marks,
Designs & Copyright
Confidential Information

Free online diagnosis

Licensing and exploiting
your IP

Thank You
Gary Townley
gary.townley@ipo.gov.uk

@The_IPO

Technology Transfer
From The
European Space Programme
Matthew Edwards

UK Broker for ESA’s Technology Transfer Network
Science & Technology Facilities Council

What is STFC?

Formed by Royal Charter in 2007, the

Science and Technology Facilities Council

is one of Europe's largest multidisciplinary research
organisations supporting scientists and engineers worldwide.
The Council funds university research in particle physics,
nuclear physics, astronomy and space.
The Council operates world-class, large scale research
facilities and provides strategic advice to the UK government
on their development.

Structure & Funding

HM Government

STFC is an independent, non-departmental public body of the Department for Business,
Innovation and Skills (DBIS).

National Locations
• Daresbury Laboratory
• Rutherford Appleton Laboratory
• Polaris House
• Chilbolton Observatory
• Astronomy Technology Centre
• Boulby Mine

STFC Innovations Ltd

STFC Innovations Ltd (SIL) is the commercial arm of the
Science & Technology Facilities Council.
• Spin-out companies.
• Access to world-leading facilities and expertise.
• Manage the STFC IP portfolio.
• Business incubation.
• External technology transfer.
• Development of the campuses.

What is the ESA TTPO?

ESA’s Technology Transfer Programme Office (TTPO)
ESA’s Technology Transfer Programme Office aims
to strengthen European industry by identifying
new business opportunities for providers of space
technology and systems. It enhances the knowhow and competitiveness of these providers while
broadening their business horizons.
The three main activities conducted by the TTPO
are:
• Transfer of Space Technology
• Business Incubation
• Intellectual Property

What is the ESA TTN?

ESA’s Technology Transfer Network (TTN)
• Network of 13 brokers situated across
Europe.
• Coordinated by the Satellite
Applications Catapult with the UK
brokerage managed by STFC
Innovations Ltd.
• Work together to enable the transfer
of space technologies into non-space
markets.
• Scouting of technologies and
requirements takes place across the
whole of Europe.

How can I find technologies?

ESA’s Technology Exchange
• ESA’s TTN hosts the technology
exchange website
• http://www.esa-tec.eu/
• Catalogues a variety of different
technologies that have been sourced
from across Europe.
• Interactive – questions and comments
related to the technologies can be
posted.
• Frequent updates of new
technologies along with case studies
of successful transfers.

What are ESA BICs?

ESA’s Business Incubation Centres (BICs)
• Currently 7 different centres across
Europe.
• Work to inspire entrepreneurs to
turn space connected business
ideas into commercial companies.
• Provide these companies with the
technical expertise and business
support they need to succeed.
• In August 2013 the landmark figure
of 200 start-ups created was
reached.
• Two more centres aim to be
operational in the coming year.

Why use an ESA BIC?

ESA BIC Harwell
Incentive Scheme
• Supporting 10 companies per year.
• £41.5k for IP protection, design,
market studies and prototyping.
• 40 hours free access to STFC expertise.
• 40 hours free access to I-TAC facilities.
Intensive Business Support Package
• Business planning.
• Technical guidance.
• IP advice.

What IP is available from ESA?

ESA Intellectual Property for Commercialisation
• Every year, ESA develop a vast array
of innovative, highly sophisticated
technologies.
• A significant number of these have
commercial potential in non-space
applications.
• ESA’s Broker Network market this IP
to make sure that it is exploited to
it’s full potential.
• Descriptions of all of the
technologies can be found on ESA’s
website www.esa.int/ttp

What can we do for you?

Space Technology Developer
• This can be a commercial company of any size,
university research group, or consortium.
• Technologies can fall into many categories including;
•
•
•
•
•
•
•
•
•
•
•

Automation and Robotics
Communications
Computer Hardware & Software
Electronics & Opto-Electronics
Energy
Materials
Mechanical Components
Medical Equipment
Precision Mechanics & Optics
Sensors & Measuring Technologies
Services & Facilities


Non-Space Technology Company
• Technology requests are welcomed
from any industry.
• Companies are often unaware that
there are mature technologies that
could solve their needs.
• Technologies are often at the stage
that could help a company solve a
specific issue or launch a new
product range.
• The key attributes of these space
technologies often lead to novel and
disruptive products.


Entrepreneurs
• Create a start-up focused around space
technology.
• #inventorthon is being run at the
Satellite Applications Catapult on 19th
and 20th October.
• ESA BIC Harwell – a great opportunity
to get your business started.
• Companies can use physical
technologies or satellite applications.
• Comprehensive business support that
attracts investors.

Thank You For Listening
Questions?
Please contact me if you would like to find
out more about any of the topics covered.
Matthew Edwards
matthew.edwards@stfc.ac.uk
01925 603 141
07500 817 034
I look forward to speaking with you!

Technology Transfer from the
Space Research Centre
Roland Leigh
Lecturer and NERC Knowledge Exchange Fellow
University of Leicester

Contents
• Some motivations and market description
• A selection of technologies we have developed in
collaboration with industry.
• A virtuous circle of innovation.
• My vision of what works.

Page 2

Motivations

•Clean air is considered to be a basic requirement of human health (WHO)
•Pollution reduces life expectancy in UK on average by 7-8 months
•£15bn p.a. cost to UK, €800 bn p.a. across the EU.
•Requirement for global solution management.
OMI NO2 data image courtesy of KNMI

Roland Leigh – R.J.Leigh@le.ac.uk

Air Quality in the midlands, from Space
(an average over February 2008)


4

Creating Novel Technology
A novel imaging spectrometer
Using scattered sunlight

Multiple rotating instruments for
tomography


Placed in a housing looking over a city for
NO2 retrievals

Produces Panoramas of NO2

The Airborne Air Quality mapper

First flights over Leicester: Early Feb 2013

Popp et al. AMT, Sep 2012

Applications
iTRAQ – An integrated traffic and air quality
management tool.
Earth Observation Data

AQ measurement
and modelling


The Cycle of innovation
(one example)
Space Exploitation

Ground-based
Exploitation

Tinnitus Treatment

ReadEye

Space Technology
Development

Airborne
Exploitation
Applications and
services

Hand-held Air
Quality sensor
Ground-based
Exploitation

Page 11

What works (in my experience).
•

A product or service requirement with a strong market proposal.

•

A healthy R&D budget OR (the ability/time to learn) good proposal writing skills
on all sides.

•

An initial dialogue in which mutually-compatible strengths are identified, and a
worthwhile common objective is established (Space Ideas Hub, G-STEP and others
facilitate this process).

•

Technically-interesting projects that rely on skills that are a strength of the
University in question (and might produce new understanding).

•

Projects that fund and challenge creative and technically-minded people in the
laboratory.
To find out more
Go to our website:
www.leos.le.ac.uk/AQ

Thank you for your attention

Follow us on Twitter:
@AirQualityULeic
Page 12

Satellite Applications Catapult

17th October 2013

Catapult is a Technology Strategy Board programme

The Catapult

Best ideas and
minds

Commercialisation
of Research
Universities,
Research
Centres

Economic
Growth

• Easy access to world-leading technology,
expertise and science
• Stimulating collaborative, business led R&D
• Delivering contract research for business and
government
• Platforms and services to accelerate business
realisation
• Provide a coalescing force for the sector

Pioneering, Agile, Collaborative, Entrepreneurial

Industry
(Large & SMEs)

Background and Mission
Sustained Services &
Market Application

The Catapult:

Addresses issues at these
points that traditionally
lead to failure

Orbital & Ground
Infrastructure

Basic Research/Ideas
Universities,
Individuals, SMEs

Failure to
Commercialise

£40bn
Market
by 2030

10%pa
Growth

Major growth in satellite
applications but
significant barriers for
new businesses

Failure to
Exploit

Facilities

CEMS

Demo Centre

Video Wall and
3D
Operations
Centre

Public Regulated
Service

Spark Centre
Security &
Resilience Centre

Business Support

Access to
expertise &
specialist
facilities

Support to
achieve
funding
requirements

Networking
opportunities

Workspace
provision

Practical help
from
experienced
entrepreneurs

The Catapult Network
Big Data -> CEMS
M2M -> Satcomms
and IoT

Platforms,
Technologies,
Routes to
Market

Off-Shore Wind
Resource Mapping
Wind and Wave
Forecast and
Monitoring
Communications
and Positioning

User
Requirements,
Ideas, Routes
to Market

Off-Shore
Renewable
Energy

Connected
Digital
Economy

Satellite
Components
of Solutions,
Test Cases

Satellite
Applications
New Solutions

Future Cities
Urban Planning
inc Heat islands
Monitoring
Building Usage
Precision Farming

Transport
Systems

Transport
Infrastructure
Monitoring
Maritime Emergency
Response
Automated Vehicles
Communications and
Positioning

Satellite Applications Catapult

Thank You

Catapult is a Technology Strategy Board programme

Technology Transfer
from Space Exploration:

HUB:BLE-2 Boosting Local Enterprise
Leicester, 17 October 2013
Laura Gatti, Cedric Balty

83230913-DOC-TAS-EN-001

Thales Alenia Space
perspectives

Contents
2

 Context
 Space Exploration as a driver of Terrestrial innovation
 Key facts
 ESA & NASA comparison
 Interests to invest in Space Exploration
 Benefits of spin-offs
 Benefits of « common R&D »
 Barriers of « common R&D »
 spin-off examples at Thales Alenia Space Turin
 Summary

This document is not to be reproduced, modified, adapted, published, translated in any material form in whole or in part nor disclosed
to any third party without the prior written permission of Thales Alenia Space -  2012, Thales Alenia Space

Context

Europe space activities

Earth
Observation

Telecommunication

Global
Positioning

Space
Exploration

Space
Science

Specificities:
• Indirect impacts on the economy and society
• Presents much more demanding technological challenges
SPACE EXPLORATION

Extending human understanding of space

 Every contributions to the ISS

 Robotic missions to planetary bodies
 Technology programs for future human planetary missions


All rights reserved, 2011, Thales Alenia Space

Space Exploration as a driver of terrestrial innovation

SPACE TECHNICAL CHALLENGES

=

EARTH TECHNICAL CHALLENGES

 Transportation

 Energy

 Communication accross extremely long distances

 Environment

 Human life support outside of the Earth’s ecosystem

 Security

 Protection against the hazards of space

 Health

 Scientific instrumentation for exploring harsh and
unfamiliar environments

Solving these challenging technological
requirements offers the potential of
substantial innovation on Earth


Return on investment

ESA

183 spin-offs (1997-2008)
37 (20%) from Exploration

ESA

NASA

Spin-offs/ year
Space Exploration
2009 Annual Budget

Restrictive range of
technologies

Space technologies

Wide range of
technologies

NASA

3

16

€ 0,6 billion

€ 7 billion

Legend:
Health & Medicine
Transportation
Consumer goods
Environmental resources
Industrial productivity
Computer technology

Deployed in a narrow range of
applications

Deployed in a wide range of
sectors
Non-space applications

3 spin-offs/ year

16 spin-offs/ year

For both NASA and ESA, total economic benefits are greater than the costs
The 37 ESA spin-offs in space exploration yelded a ratio of benefit to cost of 1,4:1

Source: Technopolis summary report,
October 2010

Interests to invest in Space Exploration

 Investments in Space Exploration on a larger scale will increase the potential for creating successful spin-offs

 Potential future applications are wide in scope

 Create collaborative development called « Common R&D »
Non-space innovation could be stimulated and/or accelerated through co-development of key technology and
systems across space and non-space sectors
COMMON R&D

Planned and structured route

 Preselection of common R&D themes requires significant upfront commitment from public institutions and non-space
stakeholders
 Predetermines the non-space application areas
 Limited scope of future applications
Space sectors
(i.e: Space Exploration)

Non-space
sectors


Spin-offs

 Involve separate funding and expertise

Both are different but not alternatives:

 Space R&D is conducted with no preconceptions as to the non-space application areas of future spin-off activities.

Innovation

Unplanned and serendipitous consequence of space Exploration activities

Common R&D

SPIN-OFFS

Benefits of spin-offs

Vaccine development
Cancer treatment delivery
Preventing bone losses
Water purification
Flooding observation, tsunami, earth catastrophes, …
Sea traffic
Inspiring youth
Calling cosmonauts from home!

…and many others!

Benefits of “Common R&D”
 Fundings from both sectors increase R&D budgets
 Provides the 2 communities access to different sets of complementary skills, experience, and infrastructures (testing and prototyping facilities)
 Achieves more and better innovative solutions faster than if the 2 communities worked in isolation
 Concrete examples (areas of mutual interest, the most fruitful opportunities for « common R&D » in the near-term) :

CHALLENGES

RESULTS

SOLUTIONS

• Climate change

• Renewable energy sources to limit climate change

• Healthcare

• Healthcare for an ageing population

• Water supply

Space sectors

• Energy supply

(i.e: Space Exploration)

Non-space
sectors

• Secure access to high quality water resources
• Secure access to oil and gas resources

Social, environmental, economical impacts

NON-SPACE TECHNOLOGY CHALLENGE

ESTIMATED ANNUAL CONTRIBUTION OF SPACE EXPLORATION TO NON-SPACE ECONOMIC IMPACT

Renewable energy sources to limit climate change

Short-term (<5 years): € 25M
Longer-term (>20 years): € 6B  savings due to limiting climate change

Healthcare for an ageing population

Medium to long-term (10-20 years): € 1.5B  savings in healthcare provision

Secure access to high quality water resources

Medium-term (6-7 years): € 60M  savings due to efficient water use

Secure access to oil and gas resources

Short-term (<5 years): € 100M  savings due to automation
Medium-long-term (5-20 years): € 2B  access to new reserves


Barriers to “Common R&D”

!
 Information failures: low level of awareness of the activities, plans and needs of space exploration among non-space sectors
 Preconceptions: both space and non-space sectors have different industrial cultures
 Different approaches in:
 the design and engineering
 the management of risk
 the balance of product price and performance

Significant barriers to interaction and collaboration

 Different :
 language
 terminologies
 Arrangements failures: differences in the fundamental R&D objectives, innovation timescales, inequal balance in space/ nonspace R&D funding contributions

SOLUTIONS:
 Increase communication levels and ensure very close relationships
 Make sure that contractual arrangements are suitable and acceptable to all parties


Spin-off examples at Thales Alenia Space Turin
From optimization of S/C design to landslide simulation
RISKNAT project:
simulations derived from Space Exploration technology are used to
represent geological phenomena as risks public education and
planning support



RISKNAT

A RETURN TICKET TO BIG BANG



From CAST (Cargo Accommodation Support Tool) to resource management,
logistics and transport optimization

Naval architecture
and
ship cargo
optimization

Logistic support,
volume exploitation
and
resource/activity
planning/scheduling

High-speed
train loading
optimization

Petroleum industry
and oil-rigs management


Aviation logistics
optimization

Space Life Support Systems
What is common and transferable to improving everyday life and
our environment?

13

Efficient agriculture
Waste /
water
treatment

Sustainability

23/10/2013

Ref.:

Space Life Support Systems

High performance materials


Technological Engineering Areas at TASI Turin
14

Regenerative Environmental Control Technogical Area,
Recyclab devoted to:
water purification through chemical, physical and biological
processes; removal of gaseous trace contaminants from the air
using absorption and photocatalysis systems; growing of
plants in controlled environments and food management;
treatment, stabilization and storage of non-recyclable waste

PEPS (Planetary Environment & Protection Solutions)
Area: equipped with instruments capable of checking the
performance of materials and components in the typical
aggressive environment. Several aspects are studied: the
resistance to abrasion and wear of mechanisms, the effects
due to thermal cycles, the capacity to shield and protect
from ionizing radiation, the degree of evaporation under
vacuum and the exhalation of contaminating substances of
non-metallic materials.

Technological Engineering Areas at TASI Turin
ETANS - Engineering Technological Area for Nanotechnologies for Space: aimed at the development and
characterization of nanostructured materials.

15

Mechanical and Acoustic Technological Area: within the context of
the HMS development it selects and checks sensor technologies for the
control and monitoring of structural damage; validates numerical
algorithms for the diagnosis and prognosis of advanced materials,
through progressive failure analysis (PFA); characterizes advanced
materials.
Thermal Control Technological Area: it provides hydraulic
measurements on fluid circuit components (pipes, connections,
heat exchangers, etc.), filling and functional testing of thermal
capacitors, gluing of temperature sensors on technological
demonstrators, measurements of thermal conductivity on
interface materials, performance tests on two-phase circuits.

Summary
… Space creates wealth outside space
 Space and non-space communities must acknowledge that synergies exist in the technical challenges they face
 « Common R&D » and spin-offs are not alternatives
 Success in establishing and implementing R&D projects is uncertain due to substantial barriers
Need for public support

Provides finance to stimulate
collaborative R&D

Provides appropriate instruments to facilitate
networking, relationship building and collaboration

 If Europe is to play an important role in international Space Exploration, it needs to focus on and extend its expertise in these 4
areas:
• renewable energy
• healthcare

Areas of particular European strengths in Space Exploration

• access to quality water resources
• access to oil and gas resources

 Investments in space pay off generously in non-space sectors


Thank you!
17

Main message
23/10/2013

Ref.:


HUB:BLE-2 07 Finding Your Market

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (13)

Ähnlich wie HUB:BLE-2 07 Finding Your Market

Ähnlich wie HUB:BLE-2 07 Finding Your Market (20)

Mehr von Space IDEAS Hub

Mehr von Space IDEAS Hub (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

HUB:BLE-2 07 Finding Your Market