1. PHILIPS
“Sense and Simplicity”
By: Sumit Bhatnagar

2. INTRODUCTION
 PROFILE
 MISSION & VISION
 MARKET VALUE
 COMPETITIVE FORCES
 INVENTION
 INTERNATIONAL TARGETS
 EXPANSION IN INDIA
 MARKETING STRATEGIES
 COMPETITIORS IN INDIA
 ACHIEVEMENTS

3. INTRODUCTION

4.  Multinational Dutch electronics company.
 Founded in Eindhoven in 1891 by Gerard Philips and his father
Frederick.
 One of the largest electronics company in the world.
 In 2010, its sales were €25.42 billion.
 The company employs 119,000 People in more than 60 countries.

5. PROFILE

6. Philips is organized in a number of sectors:
* Philips Consumer lifestyle.
* Philips Domestic appliances and
personal care.
* Philips Lighting.
* Philips Healthcare.
Chief Executive Officer
Frans van Houten
President and Chief Executive Officer of Royal Philips Electronics

7. MISSION & GOALS

8.  Business portfolio is well positioned in highly attractive markets and
geographies to capitalize on global trends.
 Comparable sales growth of 4-6%, assuming real GDP growth of 3-4%
per annum.
 Reported EBITA margins of 10-12% for the Group.

9. ……… ………. ……….
• 15-17% • 8-10% • 80-10%
Health- Consumer Lighting
care Lifestyle

10. MARKET VALUE

11.  According to AEX (Amsterdam Stock Exchange) , the total market
capitalization of Philips in 2010 was €370.8 billion.
 The company reported a net sale for € 32.5 billions in 2010 that
excludes special items.

12. COMPETITIVE FORCES

13. Male Dry Power Mother and
Shaving Toothbrush Childcare

14. DVD
Drip Filter Food
players and
Coffee Preparation
portables

15. INVENTIONS

17. INTERNATIONAL TARGETS

18. AMERICA
ASIA
EUROPE
OCEANIC

19. EXPANSION IN INDIA

20.  Started operations in India at KOLKATA (Calcutta) in 1930 under the
name Philips Electrical Co. (India) Pvt Ltd, comprising a staff of 75.
 In 1938,Philips India set up its first Indian lamp-manufacturing factory in
Kolkata.
 In 1959, a second radio factory is established near PUNE.
 In 2008, Philips India entered a new product category, water purifiers
designed and made in India, and exported to other countries.
 In 2011, THE BRAND TRUST REPORT, India Study, has ranked Philips as the
25th most trusted brand in India.

21. MARKETING STRATEGY

22. Home • Entertainment
Appliances • Kitchenware
Home • Electronics
Appliances • Lighting
Home • Personal care
Appliances • Healthcare

23. COMPETITORS IN INDIA

24. In cr Net Worth (Mar’ Total Debts Total
11) (March’11) Liabilities(Mar’11
)
Philips 805.10 15.00 820.10
Videocon Ind. 9433.88 11773. 21207.65
Mirc Electronics 266.51 155.45 421.96
Jindal Photo 235.26 0.00 235.26
PG Electroplast 45.33 68.46 113.79

25. ACHIEVEMENTS

26.  ranking on Google, Yahoo and MSN within 9 months for 3 keyword
phrases via SEO & SEM.
 Rank first for the following keyword search terms from Q3 2003 to Q2
2007.
 Rank first out of 14.6M websites for the term “Wireless LAN
Solutions“.
 Rank first out of 3.15M websites for the term "Bluetooth Solutions“.
 Rank first out of 26.8M websites for the term "USB Solutions.

27. Thank you!