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http://www.soyoyoso.fr/ Soyoyo, Ckgucci, Chile62, Sarenzalando Modern Nike is a benchmark on how modern brands are created. They are created through engagement and two-way conversation. Social media has changed how modern brands are created. This is an epic and historical change. Today, a brand is created through the development of an entire community. To be a successful brand, customers have to be engaged.Consumers no longer are sold products and soyoyo. They buy things they like and this is done through the communities they join. The benchmark for this is Nike. At one time, Nike was a benchmark for "old media". Their campaigns in the '80s with Michael Jordan are just simply historic. They are historic for that era. Nike is a benchmark in creating a brand image. Times have changed and Nike has learned to change with them. This is in itself is a reason why marketers should study Nike...

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