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Ole Miss Ad Club Presentation

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SouthernGrowthStudio

A deck used to scare Ad Club students away from full service agencies and to join the sensible revolution.

BusinessNews & Politik
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Ole Miss Ad Club Presentation 4.7.08
Southern Growth Studio ,[object Object]
What Southern Growth Studio Does ,[object Object],[object Object],[object Object],[object Object],[object Object]
Missing word? ,[object Object]
Advertising ,[object Object],[object Object],[object Object]
Clutter?
Broken model? ,[object Object]
Context: Post-industrial warp speed layers of information and interests
Content = Context, a test List three images from last slide ,[object Object],[object Object],[object Object]
Heretic or realist? You decide. ,[object Object],[object Object]
Bands doing better than many brands ,[object Object]
Why? The chopping block. ,[object Object],[object Object]
Audience now own the experience. ,[object Object],[object Object],[object Object],[object Object]
Shift in media ,[object Object],[object Object],[object Object]
So, why do brands matter? ,[object Object]
Drucker as prophet ,[object Object],[object Object],[object Object],[object Object]
Products + Community = Cool
Products & widgets as marketing
Play: mixing media interactions
Usability: respect the audience
Transformations make money
16 quarters of consecutive growth
Uploads, ratings, and participation
Join the conversation: http://www.facebook.com/group.php?gid=8028397740
READY TO GROW? Contact the Growth Engine Michael Graber | Managing Partner 662.236.8030 | michael@southerngrowthstudio.com

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