Improve your e commerce with these best practices-south shore jan 2011

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A presentation aimed at transactional web site managers, dotcom retailers. We have presented it tou our online partners at the last Las Vegas Market (Jan 2011) with lots of good feedback so there it is.

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SOUTH SHORE .CA BEST PRACTICES TO INCREASE ONLINE SALES Las Vegas- Jan 2011

LONG TAIL EFFECT = $ #products Success of online retailers Brick & Mortar Retailers BEST SELLERS Pure digital Retailers No limit : MULTIPLY YOUR SUCCESS!!! Hybrid Retailers In store Online

The STARTING POINT for online success… your WEBSITE 2. Sell your product. Put info easy to access 3. Less is always more. Don’t loose your customers…

Be structured. Use a hierarchical structure Conventions are your friends Make obvious what is clickable IDEAL HOME PAGE Break pages into defined areas

Large picture Full Description All Features Clear Shipping info Complete Title Cust. Ratings Price (diff. font) Available colors Products of the same collection IDEAL PRODUCT PAGE Related pictures

Sell your product. 0 More features? Focus on info Less features? Focus on image

Sell your product. Many details? Make them visible!

Sell your product. Many options/colors? Show them all!

Less is always more. Do not incite use of the BUTTON

Steve Krug Don’t Make me Think Matt Balara Flogging Design: Daily Disasters & Best Practice in Online Shop Design Thanks to:

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Improve your e commerce with these best practices-south shore jan 2011

1. SOUTH SHORE .CA BEST PRACTICES TO INCREASE ONLINE SALES Las Vegas- Jan 2011

2. LONG TAIL EFFECT = $ #products Success of online retailers Brick & Mortar Retailers BEST SELLERS Pure digital Retailers No limit : MULTIPLY YOUR SUCCESS!!! Hybrid Retailers In store Online

3. The STARTING POINT for online success… your WEBSITE 2. Sell your product. Put info easy to access 3. Less is always more. Don’t loose your customers…

4. Be structured. Use a hierarchical structure Conventions are your friends Make obvious what is clickable IDEAL HOME PAGE Break pages into defined areas

5. Large picture Full Description All Features Clear Shipping info Complete Title Cust. Ratings Price (diff. font) Available colors Products of the same collection IDEAL PRODUCT PAGE Related pictures

6. Sell your product. 0 More features? Focus on info Less features? Focus on image

7. Sell your product. Many details? Make them visible!

8. Sell your product. Many options/colors? Show them all!

9. Less is always more. Do not incite use of the BUTTON

10. FOLLOW US!

11. Steve Krug Don’t Make me Think Matt Balara Flogging Design: Daily Disasters & Best Practice in Online Shop Design Thanks to:

Improve your e commerce with these best practices-south shore jan 2011

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