SlideShare ist ein Scribd-Unternehmen logo
1 von 13
Downloaden Sie, um offline zu lesen
© SOURCEBITS 2015. A GLOBO COMPANY.
Which Will Win?
VS
Responsive WebNative Apps
© SOURCEBITS 2015. A GLOBO COMPANY.
Cost
Speed to Deploy
Outside Oversight
Platforms & Devices
Internet
Smartphone Features
Audience Usage
Marketing
YOUR MOBILE PRESENCE DEPENDS ON MANY FACTORS
© SOURCEBITS 2015. A GLOBO COMPANY.
Responsive Web
Native
Apps
DEVELOPMENT COST
© SOURCEBITS 2015. A GLOBO COMPANY.
Native Apps
Browsers
80%
20%
AUDIENCE USAGE
© SOURCEBITS 2015. A GLOBO COMPANY.
Responsive Web Native Apps
• App store approval 

for every update
• Faster, wider audience reach since one
browser fits all

• Greater speed & flexibility of deploying
updates/bug fixes
SPEED TO DEPLOY
© SOURCEBITS 2015. A GLOBO COMPANY.
The App StoreThe Google 

Play Store
2 week 

review process
publish 

whenever
OUTSIDE OVERSIGHT (THE APP STORES)
© SOURCEBITS 2015. A GLOBO COMPANY.
1 app for all
iOS
iPad
Android
Other
Responsive Web Native Apps
PLATFORMS & DEVICES
© SOURCEBITS 2015. A GLOBO COMPANY.
Mobile internet requiredCan run locally
Responsive WebNative Apps
PLATFORMS & DEVICES
© SOURCEBITS 2015. A GLOBO COMPANY.
Responsive WebNative Apps
Accelerometer
Camera
GPS
X
SMARTPHONE FEATURES
X
© SOURCEBITS 2015. A GLOBO COMPANY.
Simpler, cheaper 

marketing
Additional app 

marketing strategy
Responsive Web Native Apps
MARKETING
© SOURCEBITS 2015. A GLOBO COMPANY.
Chocolate Chip IU is an easy framework for packaging 

responsive websites to look like native apps. Offers:
Try it here: http://chocolatechip-ui.com/
CHOCOLATE CHIP UI
© SOURCEBITS 2015. A GLOBO COMPANY.
Which Wins For You?
SUMMARY
© SOURCEBITS 2015. A GLOBO COMPANY.
At Sourcebits, we can build either.
Or both.
Get in touch to find out more.
info@sourcebits.com
CONTACT US

Weitere ähnliche Inhalte

Empfohlen

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

Empfohlen (20)

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 

Native Apps vs. Responsive Web: Which Will Win?

  • 1. © SOURCEBITS 2015. A GLOBO COMPANY. Which Will Win? VS Responsive WebNative Apps
  • 2. © SOURCEBITS 2015. A GLOBO COMPANY. Cost Speed to Deploy Outside Oversight Platforms & Devices Internet Smartphone Features Audience Usage Marketing YOUR MOBILE PRESENCE DEPENDS ON MANY FACTORS
  • 3. © SOURCEBITS 2015. A GLOBO COMPANY. Responsive Web Native Apps DEVELOPMENT COST
  • 4. © SOURCEBITS 2015. A GLOBO COMPANY. Native Apps Browsers 80% 20% AUDIENCE USAGE
  • 5. © SOURCEBITS 2015. A GLOBO COMPANY. Responsive Web Native Apps • App store approval 
 for every update • Faster, wider audience reach since one browser fits all
 • Greater speed & flexibility of deploying updates/bug fixes SPEED TO DEPLOY
  • 6. © SOURCEBITS 2015. A GLOBO COMPANY. The App StoreThe Google 
 Play Store 2 week 
 review process publish 
 whenever OUTSIDE OVERSIGHT (THE APP STORES)
  • 7. © SOURCEBITS 2015. A GLOBO COMPANY. 1 app for all iOS iPad Android Other Responsive Web Native Apps PLATFORMS & DEVICES
  • 8. © SOURCEBITS 2015. A GLOBO COMPANY. Mobile internet requiredCan run locally Responsive WebNative Apps PLATFORMS & DEVICES
  • 9. © SOURCEBITS 2015. A GLOBO COMPANY. Responsive WebNative Apps Accelerometer Camera GPS X SMARTPHONE FEATURES X
  • 10. © SOURCEBITS 2015. A GLOBO COMPANY. Simpler, cheaper 
 marketing Additional app 
 marketing strategy Responsive Web Native Apps MARKETING
  • 11. © SOURCEBITS 2015. A GLOBO COMPANY. Chocolate Chip IU is an easy framework for packaging 
 responsive websites to look like native apps. Offers: Try it here: http://chocolatechip-ui.com/ CHOCOLATE CHIP UI
  • 12. © SOURCEBITS 2015. A GLOBO COMPANY. Which Wins For You? SUMMARY
  • 13. © SOURCEBITS 2015. A GLOBO COMPANY. At Sourcebits, we can build either. Or both. Get in touch to find out more. info@sourcebits.com CONTACT US