Mobile World Congress 2014 Somo Insights

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Somo Chief Strategy Officer Ross Sleight delivered a wrap up presentation at Mobile World Congress 2014 outlining the key trends discussed at the event: 1) Next 1,000,000,000 2) Connected everything 3) Enterprise awakens

Business

MWC insights
27th February 2014

Ross Sleight

Chief Strategy Officer
Somo Copyright & Confidential

Phenomenal mobile growth unevenly distributed
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Source: eMarketer 2013

Brands will follow eyeballs
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CONNECTED CUSTOMERS ARE NOW THE NORM
Mobile brightens
the commute

PCs dominate
working hours

Tablets popular
at night

Tablet
Mobile
Desktop

12am – 7am

7am – 10am

Always on.
Location aware.
Staccato usage

10am – 5pm

5pm – 8pm

Lean forward.
Focused engaged

8pm – 12am

Lean back. High
Consumption and
engagement

Connected consumers are the norm
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…as is fragmentation
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Global Users

% of global users
accessing through mobile

FACEBOOK

1.2bn

77%

TWITTER

232m

75%

YOUTUBE

1bn

40%

340m

100%

70m

75%

150m

100%

Social Network

LINE
PINTEREST
INSTAGRAM

MAU

MAU

MAU

Registered Users

Registered Users

MAU

Everything is mobile – especially social
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Scale of MWC
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The next
1,000,000,000
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Samsung Galaxy S5
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Nokia X – Android in Windows clothing
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Firefox OS
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Internet.org
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Connected
everything
(Mobile-powered)
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85% Smartphone users dual screen
whilst watching TV 1

1 in 5 US smartphone owners have
scanned a QR code2

1/3 of consumers are driven to tweet on
their mobile due to OOH3

84% of Smartphones used in stores

4

Source: 1 Business insider Feb13, 2 eMarketer Jan 13, 3 Poster scope May 13, 4 Google Shopper Marketing Council May 2013

Mobile connects digital to physical world
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Connected Toothbrushes?
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Connected Fridges?
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Every stand had a car on it at MWC
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Telemetrics
Navigation
Entertainment
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Ford Sync with Spotify
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Aviva Drive insurance App
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Galaxy Gear Fit
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Galaxy Gear 2
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Qualcomm Toq watch
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Mirama smart glass concept
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Smart Locks
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Hive connected Heating
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Security
Heating/Lighting
Entertainment
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BLE / Beacons (connected retail)
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Enterprise
awakens
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Airwatch MWC
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Mobile + cloud + big data
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Productivity
Logistics
Communication
Training
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Next 1,000,000,000
Connected everything
Enterprise awakens
Key Trends
Somo Copyright & Confidential

MAKING SENSE OF MOBILE

GET IN TOUCH.
www.somoglobal.com
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@somoglobal
hello@somoglobal.com
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